Produce For Better Health Foundation

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Mon, Jun 17, 2019

Trade Release

April 01, 2019


Wendy Reinhardt Kapsak, RDN
Produce for Better Health Foundation
8816 Manchester Road, PMB #408
Brentwood, MO 63144-2602
Direct Phone: 703-862-4070

Produce for Better Health Foundation Announces Award Recipients for Industry Leaders, Retail Dietitians and Public Health Officials Focused on Increasing Fruit and Vegetable Consumption

2018 Honorees to Be Recognized at PBH’s Annual Conference

Brentwood, MO – Most Americans know they should, and desperately want to, eat more fruits and vegetables; they also recognize they need support from others to achieve their goals. The Produce for Better Health Foundation (PBH) is pleased to announce its 2018 Fruits & Veggies—More Matters® Award Recipients as those who have gone above and beyond to promote fruit and vegetable consumption. To be considered for these accolades, individuals, businesses, including those within the produce industry as well as those in retail and foodservice, and public health organizations must demonstrate support for the Fruits & Veggies—More Matters brand platform and engage in community outreach with the collective goal to increase consumption of fruits and vegetables.


The outstanding efforts of these organizations and individuals will be acknowledged formally at an awards luncheon on April 23, 2019 during PBH’s Consumer Connection conference in Scottsdale, Arizona, April 22-25.


“The more than 70 award recipients are strong advocates and partners with PBH, focused on our common mission to inspire consumers to eat more fruits and vegetables every single day,” says Wendy Reinhardt Kapsak, President and CEO of PBH. “PBH is thrilled to be aligned with such passionate people at the forefront of our industry and with those who are interacting directly with consumers daily to help them achieve happier, healthier lives by eating more fruits and veggies.”


“No one person or organization can change Americans’ collective fruit and vegetable consumption. Partnership and collaboration are key to seeing the needle move. It is important to recognize supporters like these who have a played a critical role in helping to change consumers’ fruit and vegetable consumption behaviors,” says Reinhardt Kapsak. “As we begin our next phase in PBH’s strategic transformation, including a new behavior-based consumer call-to-action, PBH will continue to operate with a collaborative spirit and a desire to partner with a wide variety of stakeholders to increase produce consumption.”


About Industry Role Models

These companies have demonstrated their dedication to helping consumers eat more fruits and veggies by leveraging the More Matters brand in their collective communication platforms, as well as supporting PBH through their own channels.


PBH is also delighted to announce the 2018 Excellence Award Honorees (listed below). These Honorees have demonstrated the greatest amount of support in terms of breadth and depth for PBH throughout 2018 and have played an integral role in PBH’s new brand transformation, which will also be launched at The Consumer Connection.  


2018 Industry Role Models:

American Frozen Food Institute8

Barsotti Family Juice Company7


Black Gold Farms7

Blue Book Services, Inc.8

California Avocado Commission7

California Strawberry Commission7

Campbell Soup Company6

Can Manufacturers Institute6

Canned Food Alliance7

Chelan Fresh Marketing10

Del Monte Foods, Inc.8

Dole Food Company7

Dole Packaged Foods, LLC5

Domex Superfresh Growers9

Duda Farm Fresh Foods9

Juice Products Association7

Mariani Packing Company, Inc.7

McEntire Produce, Inc.4

Monterey Mushrooms Inc5

Naturipe Farms, LLC6

Okanagan Specialty Fruits5

Pacific Coast Producers8

Potatoes USA6

Produce Business Magazine4

Produce Marketing Association8

Robinson Fresh®10

Ruiz Sales, Inc.8

Sage Fruit Company6

Seneca Foods Corporation9

Southern Specialties5

Stemilt Growers LLC11


Sun-Maid Growers of California9


The Oppenheimer Group7

The Packer7

The Produce News3

USA Pears from Pear Bureau Northwest8

Ventura Foods6

Wawona Frozen Foods4

Wonderful Citrus6


2018 Excellence Awardees:

Chris Christian, California Strawberry Commission1

Rich Dachman, Sysco/FreshPoint1

Charlie Eagle, Southern Specialties3

Matt Middleton, Ventura Foods3

Jason Osborn, Wonderful Citrus1

Roger Pepperl, Stemilt Growers LLC2

Garland Perkins, The Oppenheimer Group1

Richard Ruiz, Ruiz Sales, Inc.3

Carolyn Takata, Silgan Containers1

Trish Zecca, Campbell Soup Company2


About Retail Role Models and Supermarket Dietitians of the Year

In addition to the ability to use the widely recognized Fruits & Veggies—More Matters® logo on products and promotions, PBH provides retailers and dietitians with resources, including educational materials and POS such as ad slicks and signs for use in store.

PBH is also pleased to announce the 2018 Supermarket Dietitians of the Year. The Supermarket Dietitian of the Year award recognizes the top supermarket registered dietitians and/or health and wellness staff for their support of Fruits & Veggies—More Matters® and the collective goal of increasing the sale and consumption of fruit and vegetables. 



2018 Retail Role Models:


K-VA-T Food Stores, Inc.4

Redner’s Markets9

Schnuck Markets, Inc.11

Skogen’s Festival Foods6


Wakefern Food Corporation6

Weis Markets, Inc.9


2018 Supermarket Dietitians of the Year:

Julianne Gallo, Inserra Supermarkets1

Mary Lavanway, Hannaford Supermarkets1

Emily Parent, Coborn’s1

Bridget Wojciak, The Kroger Co.1

2018 Public Health Role Models:

This year PBH is recognizing seven organizations from the Public Health sector who have demonstrated a unique approach to increasing consumption of fruits and vegetables every single day. They must support the Fruits & Veggies—More Matters® brand and our overall mission of increasing consumption of fruits and vegetables by educating their employees and incorporating our message in their materials or community outreach.


Arizona Department of Health Services2

City of Albuquerque3

Elaine Gordon, Eating by Elaine, LLC2

Marion County Public Health Department2

Meramec Elementary School Garden Club2

Presbyterian Healthcare Services1

Second Harvest Food Bank of the Lehigh Valley and Northeast Pennsylvania1


Note: Superscript indicates the number of years the organization has been an award recipient.



About the Produce for Better Health Foundation

Produce for Better Health Foundation (PBH), a nonprofit 501(c)(3), is the only national organization dedicated to helping consumers live happier, healthy lives by eating more fruits and vegetables, including fresh, frozen, canned, dried and 100% juice, every single day.


Since 1991, PBH has invested decades into developing trended insights on attitudes toward all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals and other thought leaders to collaborate, facilitate and advocate for increased intake. Campaigns include first, the 5-A-Day program, and the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation's largest public-private, fruit and vegetable nutrition education initiative.


To learn more, visit and


Follow us on Facebook @fruitsandveggies; on Twitter @fruits_veggies; on Instagram @fruitsandveggies; on Pinterest @fvmorematters; and on LinkedIn at Produce for Better Health Foundation.



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