Produce For Better Health Foundation

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Mon, Jun 17, 2019

Trade Release

February 14, 2018


Wendy Reinhardt Kapsak, RDN
Produce for Better Health Foundation
8816 Manchester Road, PMB #408
Brentwood, MO 63144-2602
Direct Phone: 703-862-4070


2017 Honorees to be Awarded at PBH’s Annual Conference in April


Brentwood, MO - In support of its mission to increase the consumption of fruit and vegetables, Produce for Better Health Foundation (PBH) is pleased to announce the 14 Fruits & Veggies—More Matters® Retail Role Models and Champions for 2017 (listed below). To be considered for these accolades, businesses must demonstrate support for the Fruits & Veggies—More Matters brand by meeting criteria designed to increase brand exposure and community outreach.


PBH is also pleased to announce the 2017 Supermarket Dietitians of the Year (listed below).  The Supermarket Dietitian of the Year award recognizes the top supermarket registered dietitians and/or health and wellness staff for their support of Fruits & Veggies—More Matters and the collective goal of the increasing the sale and consumption of fruit and vegetables. 


In addition to the ability to use the widely recognized Fruits & Veggies—More Matters logo on products and promotions, PBH provides retailers and dietitians with a plethora of resources to use for spreading the word about the brand, including health education information and POS materials such as ad slicks and signs. Also available to them is the opportunity to engage with the highly visible Fruits & Veggies—More Matters social media channels, with a reach of more than 1 million fans.


The outstanding efforts of these organizations and individuals will be acknowledged formally at an awards luncheon on April 6, 2018 during PBH’s Annual Conference: The Consumer Connection in Scottsdale, Arizona, April 4-6.


“The 2017 Retail Role Models and Champions continue to be strong advocates of the Fruits & Veggies—More Matters® brand and national health campaign, as well as the mission of PBH to inspire and activate consumers to eat more fruit and vegetables including fresh, frozen, dried, canned and 100% juice,” says Wendy Reinhardt Kapsak, President and CEO of PBH. “I’m excited by these retailers’ efforts to increase fruit and vegetable education, awareness and consumption which strengthens our collective work toward a healthier America.”


2017 Retail Role Models:

  • K-VA-T Food Stores2
  • The Kroger Co.6
  • Meijer, Inc.7
  • Niemann Foods/County Market4
  • Redner’s Markets, Inc.6
  • Robins Air Force Base4
  • Roundy’s Supermarkets, Inc.6
  • Skogen’s Festival Foods5
  • SpartanNash3
  • Weis Markets, Inc.5

2017 Retail Champions:

  • Hy-Vee, Inc.4
  • Schnuck Markets, Inc.4
  • United Supermarkets2
  • Wakefern Food Corporation4

2017 Supermarket Dietitians of the Year:

  • Johna Mailolli, Shoprite of Tallman/Inserra Supermarkets
  • Ashley Martinez, The Kroger Co.
  • Hillary Pride, Hannaford Supermarkets

Additional information including the Retail Role Model and Champion criteria and Supermarket Dietitian of the Year application can be found on the PBH Foundation website.


Note: Superscript indicates the number of years the organization has been an award recipient at this particular level of recognition. 


About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) is the only national organization dedicated to increasing consumption of fruit and vegetables, in all forms (fresh, frozen, canned, dried, and 100% juice).


Since 1991, PBH has invested decades into developing trended insights on attitudes toward all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals and other thought leaders to collaborate, facilitate, and advocate for increased intake. Campaigns include first, the 5-A-Day program and now, the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation's largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit and Follow Fruits & Veggies—More Matters on Facebook or Twitter.

PBH also chairs the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations and industry working collaboratively to increase nationwide access and demand for fruit and vegetables in all forms for improved public health. To learn more, visit



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