Produce For Better Health Foundation

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Tue, Dec 12, 2017

FAQs
Fruits & Veggies—More Matters Graphics


1. Who can use the logo?


2. What can the logo go on?


3. Where can I get the logo?


4. Do my materials require PBH Approval?


5. If my product was approved for use under 5 A Day The Color Way, can I just drop in Fruits & Veggies—More Matters® logo/messages without review?


6. I need a different file type and need technical assistance; who can help?


1. Who can use the logo?
Only Fruits & Veggies—More Matters® licensees can use the logo. To determine whether your company or, if working on behalf of an agency, your client is licensed contact us.


2. What can the logo go on?
The logo can be featured on anything that meets the Products Promotable and Recipe Criteria: advertising, packaging, media, promotions, POS, educational materials, recipes, and in any other efforts where specific fruit and vegetable products are promoted.


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3. Where can I get the logo?
The Fruits & Veggies—More Matters® Brand Guidelines that outline the proper use of the logo can be downloaded from this website. For logo graphics, contact us.


4. Do my materials require PBH approval?
Yes. The entire package must be submitted to PBH for review prior to printing. Contact Us

Materials will be reviewed for the following: logo use, brand and health messaging, serving suggestions, and nutritional compliance of product and accompanying recipes. Plan for a minimum turnaround of two business days, unless a unique situation arises that requires further discussion.


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5. If my product was approved for use under 5 A Day The Color Way, can I just drop in Fruits & Veggies—More Matters logo/messages without review?
No, you can't. The Fruits & Veggies—More Matters® brand represents more than just a logo. As a result, new brand artwork, messaging and Products Promotable and Recipe criteria replaces 5 A Day The Color Way and all other 5 A Day program graphics and messaging.


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6. I need a different file type and need technical assistance; who can help?
We can work with you. Contact Us

 

 

Download Licensing Agreement
Download Brand Guidelines
View Graphics

 


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