Produce For Better Health Foundation

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July 09, 2018

Share Your Expertise
PBH Debuts at IDEA World Conference
Connect with Retail Dietitians
#RealJuiceMatters Twitter Party
July Social Media Posts

Thank You! New and Returning Donors

Share Your Expertise

Produce for Better Health Foundation (PBH) is seeking education session proposals for the 2019 Consumer Connection conference, which will be held April 22-25, 2019 at the Omni Scottsdale Resort & Spa in Scottsdale, AZ. With close to 250 industry and consumer influencers in attendance, this unique opportunity provides a visible and vocal platform to influence and engage the entire fruit and vegetable supply chain!


Our 2019 program will focus on Health & Wellness Integration, Food & Flavor Inspiration, Consumer Trends & Communication Insights and Food & Agricultural Innovation. If you have expertise in any of these areas that you’d like to share, submit your proposal via Survey Monkey by July 31, 2018. Download our RFP Guide for additional information.  Registration for the event will open on August 8th.

PBH Debuts at IDEA World Conference

Produce for Better Health Foundation recently exhibited at the IDEA World Convention, June 27-30, 2018 in San Diego, CA. With more than 14,000 fitness professionals, club and studio owners/managers and nutrition professionals in attendance, this show proved to be a success!


Wendy Reinhardt Kapsak, PBH President/CEO, presented two sessions during the conference. The first addressed the myths and facts surrounding today’s agricultural production practices and the second was her love letter to fruit and vegetables, delivering strategies to increase consumption and improve health.


PBH also provided a sponsorship opportunity for industry supporters to showcase their products at the PBH booth. Okanagan Specialty Fruits and Sun-Maid sponsored the event, providing dried fruit with no sugar added and no artificial colors or flavors. Participants fell in love with the samples!  Many of the more than 2,000 people we spoke with mentioned how refreshing it was to see whole food at the event.


PBH made many new contacts who are interested in partnering with PBH to help increase the consumption of fruits and veggies and plan to use our resources as part of their programs. Many participated in a survey letting us know how PBH can help them get their clients to eat more fruit and vegetables. We were thrilled to be a part of IDEA World and will return again in June of 2019.


Please contact to find out how you can sponsor future influencer outreach events!

Connect with Retail Dietitians

Today’s 800+ retail dietitians influence consumer buying decisions in more than 10,000 grocery stores across North America. PBH will host 20 of these highly-coveted food and nutrition influencers at PMA’s Fresh Summit, October 16-19, 2018. Expose your brand to the most trusted source of information in retail and allow them to activate your strategic initiatives. To showcase your brand during this event, contact Sharese Roper, Events & Education Manager.

#RealJuiceMatters Twitter Party

CHEERS to REAL JUICE! Join us on Friday, July 27th at 2pm EST for one of the JUICIEST Twitter parties of the summer! If you truly enjoy 100% juice, you don’t wanna miss this! #RealJuiceMatters


Help promote the party!

  • Join @Fruits_Veggies on 7/27 @ 2pm ET for their #RealJuiceMatters Twitter party! They’re celebrating 100% Juice Month by sharing tips & ideas on how to get the most out of your 100% juice! 
  • Raise your glasses for a 100% juice toast! Join @Fruits_Veggies on 7/27 @ 2pm ET as they talk all things 100% Juice! It’s gonna be juicy! #RealJuiceMatters
  • @Fruits_Veggies has the juice! Join them on 7/27 @ 2pm ET to share your favorite ways to enjoy 100% juice at their #RealJuiceMatters Twitter Party!


July Social Media Posts

Summer is in high gear with trips to the beach, backyard BBQs, vacations, & more! Our social media posts are just what you need for your fans to make their fun in the sun a healthy one!



Thank You PBH Supporters!

PBH is pleased to recognize the following companies who have contributed their support of the Foundation from June 8, 2018 through June 29, 2018.  Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department


New Donors:

California Leafy Greens Marketing Agreement


Returning Donors:

Bard Valley Medjool Date Growers Association

Blue Star Growers, Inc.

California Table Grape Commission

Corey Brothers, Inc.

Crosset Company

Crunch Pak, L.L.C.

David J. Elliot & Sons

Fresh Produce & Floral Council

Great Lakes International Trading, Inc.

Indianapolis Fruit Company, Inc.

Mandolini Company, Inc.

>Manfredi Cold Storage

Markon Cooperative, Inc.

Progressive Produce Corporation

Red Blossom Sales, Inc.

Richard Bagdasarian, Inc.

Rocky Produce, Inc.

Southern Specialties

Spokane Produce, Inc.

Subway Franchise World Headquarters

Sun Orchard Juicery

W.J.L. Distributors, Inc.

Walter P. Rawl & Sons, Inc.

Waverly Plastics Company, Inc.

Wayne E. Bailey Produce Company



PBH Direct! Archive


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