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Healthy, Active Aging



We know eating plenty of fruits and vegetables is important for staying healthy as we age (and always). Americans over the age of 50 are historically the highest consumers of fruit and vegetables. However, fruit and vegetable consumption among older adults has been declining at an alarming rate since 2009. Why is this happening and what can we do about it? In 2017 PBH, with support from the AARP, conducted new research focused on Americans ages 50 and older to explore and attempt to answer these questions. Use the research findings and consumer outreach materials below to help you find new ways to connect, inspire, and facilitate older adults' efforts towards incrementally eating more fruit and vegetables. #MoreMatters


Use the following professional- and consumer-facing resources to promote Fruits & Veggies—More Matters® and Healthy, Active Aging:


PBH Active Aging Week Press Release


Research Webinar: 

Getting Better with Age (Hint: Start by Eating Fruit and Vegetables)
Webinar presenting PBH's new research as well as consumer research from the International Food Information Council (IFIC) Foundation, with support from the AARP Foundation and Abbott Nutrition. September 26th at 2pm.

Watch Webinar

Download Presentation Slides


Research Report:

Novel Approaches to Measuring and Promoting Fruit and Vegetable Consumption, 2017: A Focus on Adults Age 50+

Getting Better with Age Infographic (click to download)


PBH Social Media Resources:


Active Aging Social Media Graphics (click to download).
We suggest using these graphics with our Healthy Aging Sample Social Media Posts.





PBH Related Articles:

Older Adults Can Increase Their Life Expectancy By Adopting A Healthier Eating Pattern
Eating Fruits and Veggies Can Reduce Hip Fractures in Older Adults
Avocado Consumption Improves Cognitive Function in Older Adults
Leafy Greens and Berries Fight Alzheimer's? About the MIND Diet
A Positive Approach to Heart Health