Produce For Better Health Foundation

Search form

Print This
Mon, Jun 17, 2019

Foodservice Research
Exposing the Menu Gap


Click to download the Opportunity Gap reportMost Americans eat fruits and vegetables at home. Yet only about half eat them while dining out - because they don't find appealing options on the menu, if any options at all. PBH's 2004 research report exposes occasions to close the fruit and vegetable opportunity gap at foodservice, increasing consumption - and foodservice sales - in the process.


View the Opportunity Gap Report

This research was collected in 2003 for PBH by NPD FoodWorld® Research Group, Food Beat Inc., and The HALE Group. It was made possible by support from Produce Marketing Association and the Florida Department of Agriculture and Consumer Services.


Menu Trends Research

Menu trends research conducted in 2005 updates the Food Beat research published in the Opportunity Gap research report and is also available for download. This new research was again collected for PBH by Food Beat Inc. and made possible by generous support from Nunhems.


View the Menu Trends Research


Other PBH Research Links
Pilot Studies
AC Nielsen
State of the Plate