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December 2, 2011

Fruit & Vegetable Consumption Among High School Students
How Much Time Do Americans Spend on Food?
Millennials (Gen Y) and Their Actions Surrounding Brands
Promoting Health at Worksites Can Increase Fruit & Vegetable Consumption
Join Fellow Supporters in Becoming a USDA National Strategic Partner
PBH to Host Holiday Gift Giving Ideas Twitter Party

Fruit & Vegetable Consumption Among High School Students

To assess fruit and vegetable consumption among high school students, Centers for Disease Control & Prevention (CDC) analyzed data from the 2010 National Youth Physical Activity and Nutrition Study (NYPANS). The analysis indicated that, in 2010, the median number of times per day that high school students consumed fruits and vegetables was 1.2 for both. For vegetables, the median number of times per day was lower for non-Hispanic black students (1.0) and Hispanic students (1.1) than non-Hispanic white students (1.4). Overall, 28.5 percent of high school students consumed fruit less than 1 time daily, and 33.2 percent of high school students consumed vegetables less than 1 time daily. The infrequent fruit and vegetable consumption by high school students highlights the need for effective strategies to increase consumption. 

This lower level of consumption among teens is consistent with PBH findings in the State of the Plate, 2010 Study on America's Consumption of Fruits and Vegetables. The good news is still that children under the age of 12 are increasing their fruit and vegetable consumption.

How Much Time Do Americans Spend On Food?

This new report uses data from the 2006-2008 Economic Research Service Eating & Health Module of the American Time Use Survey to present an overview of Americans' eating and other food-related time use patterns, including grocery shopping and meal preparation, and teenage time use patterns in relation to school meals. Results included: 

  • On an average day over 2006-2008, Americans age 15 and older spent about 2.5 hours eating or drinking. Slightly less than half of that time (67 minutes) was spent eating and drinking as a “primary” or main activity, while the remaining time was spent in eating and drinking while doing something else considered primary such as watching television, driving, preparing meals, and/or working (78 minutes), and in waiting to eat and/or traveling to the meal destination (7 minutes).
  • Those who engaged in secondary eating or drinking while driving, working, grooming, or during meal preparation and cleanup had lower-than-average BMIs, while those who engaged in secondary eating while watching television had higher-than-average BMIs.
  • Obese individuals, on average, spent just over 3 hours watching television per day, about 37 minutes more than those with normal weight.
  • Women were more likely to grocery shop than men on an average day, and spent more time shopping as well.

For more information, view the report in its entirety.

Millennials (Gen Y) and Their Actions Surrounding Brands

Born between 1980 and 1995, Millennials are spending more than any other generation. A new report offers insight into how Millennials connect with brands, form and share their opinions about products and companies, and use technology to build their networks and share information. The report discusses how Millennials are influenced by their families and peers and how they influence others. But since Millennials represent a wide range of life stages and milestones, from high school to college to the workforce, and from single to married to parents, there are no sweeping generalizations—only observations and revelations. 

An over-riding important note for the fruit and vegetable industry is that the quality of the product is most important with this generation. If the product quality is superior, then the bulk of the marketing is done by this group.

View the entire report for more information.

Promoting Health at Worksites Can Increase Fruit & Vegetable Consumption

In a report recently shared by the International Fruit and Vegetable Alliance (IFAVA), interventions in the workplace may have some beneficial results when it comes to increasing the intake of fruits and vegetables. Studies completed at workplaces in Brazil and Denmark included a variety of tactics designed to educate and encourage employees about healthier food choices. In both studies, workers increased their fruit and vegetable consumption by as much as 49g per day as well as reduced their intake of fat. 

At the Brazil location, the study was rolled out in four phases: 

  • The first phase consisted of a manual provided to the managers containing information about the importance of fruits and vegetables and a balanced diet to the health of workers.
  • The second phase consisted of culinary workshops run for cafeteria workers where ideas and recipes that incorporated fruits and vegetables were presented, as well as guidance on presentation and arrangement of meals.
  • The third phase consisted of educational materials distributed in the workplace cafeteria with messages encouraging fruit and vegetable consumption. Labeling information was also provided at the point of purchase.
  • The fourth phase consisted of an education approach with posters to summarize main points and further encourage healthy choices.

The Denmark location focused specifically on changing the eating habits of a blue-collar workforce through the involvement of union representatives and by providing healthier canteen meal options. For more information on these studies view the full IFAVA newsletter.

Join Fellow Supporters in Becoming a USDA National Strategic Partner

Since first reported earlier this year, PBH and many of our supporters have become USDA National Strategic Partners to help develop and promote the MyPlate/National Dietary Guidelines for Americans. Most recently, Duda Farm Fresh Foods, Inc. joined other PBH supporters including: Chiquita Brands International, Del Monte Fresh Produce, Del Monte Foods, Dole Food Company, Inc., Produce Marketing Association, Seneca Foods Corporation, Stemilt Growers, Inc., Sunkist Growers, Inc., United Fresh Produce Association, and USA Pears. 

National Strategic Partners are inclusive of those organizations that are national in scope and reach such as healthcare organizations or grocery retailers. In addition, there are specific criteria these companies must meet, including having a health mandate consistent with the Dietary Guidelines for Americans 2010, as well as the mission of USDA's Center for Nutrition Policy and Promotion (CNPP). These companies must also specifically disseminate CNPP's Dietary Guidelines message and participate in CNPP sessions to develop and execute a joint strategic nutrition promotion plan annually. Organizations interested in becoming a National Strategic Partner must complete an application form demonstrating how they meet these criteria and a signed memorandum of intent.

PBH to Host Holiday Gift Giving Ideas Twitter Party

PBH invites you to join us December 7, 2011, at 4:00 p.m. (EST) as we celebrate the season with a holiday gift giving ideas Twitter Party. Hostess gifts, stocking stuffers, and “Secret Santa” ideas are some of the topics to be discussed. It's a great opportunity for you to share your holiday fruit and vegetable suggestions with consumers. To participate, simply enter hashtag #HolidayGifts.


PBH is pleased to recognize the following who have contributed their support of the Foundation from November 14, 2011 through November 28, 2011. Their generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Donors:
Country Fresh Mushrooms
Grubafal S.A.

Returning Trustees ($10,000+ Annual Contribution):
Ahold USA
Bayer CropScience
U.S. Potato Board

Returning Donors:
Ciruli Brothers
Datepac, LLC
Fowler Bros. Inc.
GreenLine Foods, Inc.
Porpiglia Farms, Inc.


For more information, contact Kristen Stevens.


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