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November 18, 2011

2012 Nutrition Education Catalog Offers New MyPlate Materials
Updated Brand Guidelines Now Available
California Shows Progress Toward Fight Against Childhood Obesity
PBH Seeks Role Models and Champions
PBH 2012 Annual Meeting: Registration & Sponsorship Opportunities

2012 Nutrition Education Catalog Offers New MyPlate Materials

In support of the new USDA MyPlate Dietary Guidelines, PBH has incorporated new MyPlate education materials into its 2012 Nutrition Education Catalog inventory. The materials are designed to be informative and fun-to-use for teachers, health workers and moms while providing easy ways to fill half the plate with fruits and veggies. Here is a brief overview of the new materials: 

  • MyPlate Wheel: Turn the dial and select choices from each food group to help you plan for almost 1,000 different healthy meals.
  • MyPlate Recipe Book: Recipes that focus on making half the plate fruits and vegetables. All recipes can be made in under 30 minutes or less, making them especially helpful for busy lifestyles.
  • MyPlate Quick Reference Card: A card with the MyPlate logo that opens up to transform into a plate filled with the recommended food groups.
  • MyPlate Songs: A CD for kids that will teach them about the different food groups and the MyPlate guidelines while singing along to fun tunes.
  • Half the Plate with Fruits & Veggies Poster: Perfect for classrooms or lunchrooms; it shows how easy it is to fill half your plate with fruits and vegetables each meal.

The 2012 Nutrition Education Catalog with the new MyPlate materials will be available in January 2012.

Updated Brand Guidelines Now Available

The updated Fruits & Veggies—More Matters Brand Guidelines are now available on the PBH Foundation website for use as a reference tool by all companies and organizations licensed to use the logo. Designed to protect the integrity of the brand and ensure consistent presentation whenever it appears in the marketplace, these guidelines outline how, when, and where the logo/brand may be used. 

Among the major changes and additions in the 2011 Brand Guidelines: 

  • A new provision was added regarding PBH’s view that all fruits and vegetables should be promoted equally as part of a healthy diet. “In keeping with this mission, PBH does not support the use of the Fruits & Veggies—More Matters logo on any packaging, web, or print materials which promote one commodity over another or endorse any statement that one commodity is nutritionally better than another.” (Page 3, Brand Positioning and Personality)
  • Four new Supporting Health and Physical Activity messages were added (Page 4):
    • Combined with physical activity, eating the right amount of fruits and veggies can keep your family healthy and going strong.
    • Fruits and veggies provide naturally flavorful tastes and textures that satisfy everyone’s palate – alone or in recipes.
    • Fruits and veggies provide the unrivaled combination of great taste and abundant variety in multiple product forms.
    • No points. No complex program. Fruits and veggies offer a great value – good for your budget, good for your body.
  • A new provision explains that our logo may only be used as an endorser brand. Specifically, “ The Fruits & Veggies—More Matters brand logo is licensed to eligible companies and organizations as an endorser rather than a stand-alone brand. To ensure that the on-pack Fruits & Veggies—More Matters logo is not interpreted as a product brand but rather as an endorser brand, the use of the Fruits & Veggies—More Matters logo on approved products must be in conjunction with a separate mark of the licensee and the on-product Fruits & Veggies—More Matters logo dimensions must not exceed those of the primary licensee mark. (Page 8)

PBH reminds all licensees that any and all artwork displaying the Fruits & Veggies—More Matters logo must be submitted to PBH in advance for review and approval before it can be used. Also, be sure to send us examples of the Fruits & Veggies—More Matters logo on your packaging so that we can show your support! 

If you have any questions about Brand Guidelines or the licensing process, please contact Toni Eaton, Production Manager, or at 302.235.2329, ext. 316.

California Shows Progress Toward Fight Against Childhood Obesity

A recent study by the UCLA Center for Health Policy Research and the California Center for Public Health Advocacy has shown the percentage of overweight and obese children in California has dropped slightly (1.1 percent) over a six-year period. Although the overall rate has dropped, the study also shows that progress has been uneven across various counties, with some areas showing an increase in rates of obesity between 2005 and 2010. Even more concerning, racial and ethnic disparities in rates of obesity continued unabated according to the study. Statewide, 38 percent of public school students in 5th, 7th, and 9th grades were overweight or obese in 2010, with 46.2 percent of these Hispanic children and 39.3 percent of these African-American children, as compared to 26.9 percent of white children. 

In addition to the findings, the report included recommendations for state and local leaders, among them:  

  • Eliminating the sale and distribution of unhealthy foods and beverages in pre-schools, schools, and after-school programs.
  • Eliminating the sale of all sweetened beverages, including sports drinks, on city, county, and school properties.
  • Establishing taxes on sugary drinks at the state and local level to pay for the harmful effects of those products and to pay for programs to remediate those effects.
  • Providing financial incentives for establishing grocery stores, farmers’ markets, and physical activity facilities.

For more information, read the full report with complete findings and recommendations.

PBH Seeks Role Models and Champions

The end of 2011 is quickly approaching and PBH would like to remind our supporters to submit the forms necessary to be considered a Fruits & Veggies—More Matters Role Model or Champion. Companies’ activities and efforts supporting PBH’s message and the Fruits & Veggies—More Matters brand will be identified and referenced in PBH’s ongoing public relations activities and in PBH’s annual report. 

View a complete list of Role Model and Champion criteria available on the foundation website. Please return your completed criteria submission list to Kristen Stevens.

PBH 2012 Annual Meeting: Registration & Sponsorship Opportunities

PBH’s 2012 Annual Meeting is only 4 months away and it’s time to reserve your spots now with our easy online registration. Join your colleagues for three days of valuable networking, access to exclusive, newly released research, golf outings, and fruit/vegetable field tours. New this year is our Gala for Good Health Casino Night Fundraiser, with Vegas-style excitement including favorites like blackjack, poker, craps, and roulette. All proceeds benefit PBH’s consumer outreach efforts to increase the consumption of fruits and vegetables for better health. 

The 2012 Annual Meeting will be held March 29 – March 31, 2012, at the Monterey Plaza Hotel & Spa. For questions or assistance with registration, please contact Event Manager Sharese Alston

Don’t forget there is still time to become a supporter of the Annual Meeting and Dinner. Each year, this event brings together the private and public sector audiences to share new ideas and consumer research about fruit and vegetable consumption. Fruits & Veggies—More Matters Role Model and Champion Awards will be recognized at the Annual Meeting. Benefits correspond to the various sponsorship levels available. For more information, please contact Renee Bullion or Cyndy Dennis.


PBH is pleased to recognize the following who have contributed their support of the Foundation from October 31, 2011 through November 14, 2011. Their generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Donors:
Tri-Lamb Group

Returning Trustees ($10,000+ Annual Contribution):
Florida Specialty Crop Foundation

Returning Donors:
Castellini Company
DNE World Fruit Sales
General Produce Company, Ltd.
Progressive Produce Corporation
Yakima Fresh L.L.C.


For more information, contact Kristen Stevens.


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