Produce For Better Health Foundation

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November 3, 2017
Articles


Fruits & Veggies—More Matters® Reaches 1 Million Facebook ‘Likes’ Milestone
Supermarket RDs at Fresh Summit Recap
Celebrating 100 Years at FNCE®
November Social Media Posts
Thank You! New and Returning Donors

 

 


Fruits & Veggies—More Matters® Reaches 1 Million Facebook ‘Likes’ Milestone

 

Facebook Fanbase Emphasizes Produce for Better Health Foundation’s Prominent Position as a Vital Source for Trusted Fruit and Vegetable Information

 

Produce for Better Health Foundation’s (PBH) Fruits & Veggies—More Matters® Facebook page reached its one million “Likes” milestone this week, emphasizing its leadership position as a trusted fruit and vegetable information resource. The consumer-focused Facebook page offers relevant, visually appealing posts on fruit and vegetable research and recipes as well as tips and tricks for selecting, serving and savoring produce every day of the year. PBH’s Facebook page caters to a highly engaged audience that shares posts with friends and family; comments frequently; and produces a considerable amount of interaction with PBH’s social media team, as well as the donors who support the organization.

 

“We seek to deliver an engaging experience through our social media channels. We are listening to consumers as well as food influencers and helping them make fruit vegetables actionable as part of a healthy, active lifestyle,” said Wendy Reinhardt Kapsak, President and CEO of PBH. “In turn, we have earned the trust of an engaged community that is interacting with and sharing the Fruits & Veggies—More Matters® experience.”

 

PBH produced its first Facebook Live segment from the Produce Marketing Association (PMA) Fresh Summit. This video connected followers with five food retail dietitians who shared helpful food hacks for serving up more fruit and vegetables. Within hours of posting, thousands of followers had the viewed the segment on produce favorites. In addition to its Facebook page, PBH also manages Twitter, Pinterest and Instagram pages for Fruits & Veggies—More Matters®. In all, PBH has about 1.1 million followers across its social media channels. This trend will continue for PBH with additional digital enhancements planned in 2018.

 

PBH debuted on Facebook in March 2007 and has been an industry pioneer in the social space ever since. PBH has integrated fan feedback into all social media efforts, shaping online content. PBH’s social media team focuses on listening to and engaging fans in order to drive popular content such as quick recipes and prep ideas that make it easy to include more fruit and vegetables in their day for better health. Not only does PBH engage by sharing relevant information on its social media platforms, its consumer-facing website, FruitsAndVeggiesMoreMatters.org, serves hundreds of thousands of users each month. Millions of fans rely on the Fruits & Veggies—More Matters® platform annually to provide relatable, actionable, factual, unbiased information and advice.

 


Supermarket RDs at Fresh Summit Recap

 

Produce for Better Health Foundation (PBH) hosted 20 supermarket dietitians, representing over 10,000 retail stores , on October 18-21, 2017 at PMA Fresh Summit in New Orleans, LA! Attendees engaged with their peers and industry leaders about opportunities to increase retail promotions of all forms of fruits and vegetables. PBH also hosted its first Facebook Live segment at the event where supermarket dietitian attendees discussed “how to” tips and trends about fruit and vegetable products.

 

The Supermarket RDs participated in several educational sessions including understanding healthy ethnic cuisine, the power of video on social media to promote products and ideas, in addition to creating promotions that work in their grocery stores. All attendees enjoyed the networking and knowledge sharing that can strengthen the partnerships to promote fruit and vegetable consumption.   

 

This is the sixth consecutive year of the program and it could not be possible without the generous support of our sponsors! Platinum Sponsors: Apio/Eat Smart, Avocados From Mexico and Produce Marketing Association; Gold Sponsors: California Avocado Commission, Chelan Fresh, Dole Food Company and Sun-Maid Growers of California; Silver Sponsors: Arctic Apples/Okanagan Specialty Fruits Inc., Del Monte Fresh Produce, Giorgio Fresh Co., Michigan Apple Committee, Seneca and Stemilt Growers; Bronze Sponsors: Chilean Fresh Fruit Association, Earthbound Farms, National Watermelon Promotion Board and Red Sun Farms.

 


Celebrating 100 Years at FNCE®

 

Produce for Better Health exhibited at FNCE®, the world’s largest meeting of food and nutrition experts hosted by the Academy of Nutrition and Dietetics who is celebrating their 100th anniversary. This meeting is known for gathering registered dietitian nutritionists, nutrition science researchers, policy makers, health-care providers and industry leaders who are addressing the key issues affecting the health of all Americans. This year’s event drew over 12,000 people and PBH was delighted to be a part of it, reuniting with these important stakeholders and cultivating new relationships with the next-generation of influencers. 

 

We also drove traffic to our members who were exhibiting at FNCE®, collectively strengthening our message to consumers to increase fruit and vegetable consumption in all forms. The event was such a success we have doubled our booth size for 2018 in Washington D.C. and have begun planning on how to increase the engagement for our members with these influential health and wellness professionals. 

 


November Social Media Posts

 

The holiday season is in full swing! Just remember to keep a healthy menu in mind. Help your fans kick off the holiday season with our social media posts!

 


Thank You! New and Returning Donors

 

PBH is pleased to recognize the following companies who have contributed their support of the Foundation from September 28, 2017 through November 1, 2017.  Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.

 

 

Returning Trustees ($10,000+ Contribution):

Apio, Inc.
Ardagh Metal Packaging USA Inc.

 

Returning Donors:

A.J. Trucco, Inc.
Andrews Brothers, Inc.
Bard Valley Medjool Date Growers Association
Barsotti Juice Company, Inc.
Better Bags, Inc.
California Date Administrative Committee
California Dried Plum Board
Cal-Ore Produce, Inc.
Gold Coast Packing, Inc.
GreenGate Fresh, LLLP
HPC Foods, Ltd.
Idaho-Eastern Oregon Onion Committee
The Kroger Company
Michigan Apple Committee
Morita Produce Company & Nuthouse
Rousseau Farming Company
Trinity Fruit Sales
World Pak

 

 

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