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November 1, 2013

PBH Hosts RD Symposium at Fresh Summit
2014 PBH Consumer Connection Conference Register Today!
Role Models, Champions, Ambassador Program, Dietitian of the Year
Sponsorship Spotlight – PBH’s Annual Conference
Increased Consumption of Fruits and Vegetables May Lower Risk of ALS
November Social Media Posts Now Available
Donor Recognition & New Donor Welcome: Your Support Matters!

PBH Hosts RD Symposium at Fresh Summit

For a second year, PBH convened a 3-day symposium for supermarket dietitians during PMA’s 2013 Fresh Summit in New Orleans, Louisiana. The symposium provided 25 registered dietitians from fifteen states, representing 22 banners and nearly 4,500 stores nationwide, with relevant fruit and vegetable information and trends; opportunities to network with peers; dedicated time on the showroom floor with industry leaders; as well as timely and reliable nutrition advice and best practices to share with their respective organizations and customers. The banners represented include: Ahold USA, Buy for Less, Coborn’s, Inc., Dierbergs Markets, Eckert’s Country Store and Family Farms, Giant Eagle, Inc., Hannaford Supermarket, Homeland Stores, King Soopers/City Market, Lowes Foods, Lunds and Byerly’s, Mariano’s Fresh Market, Marsh Supermarkets, Meijer, Inc., Niemann Foods, Price Chopper, Raley’s Supermarkets, Roundy’s Supermarkets, Safeway, Inc., Schnuck Markets, Skogen’s Festival Foods, and Spartan Stores.

“When you consider that Americans make more than 60 trips per household per year to the grocery store, registered dietitians, many of whom work in supermarkets and engage with customers, are ideally positioned to make a positive impact in changing the way people eat for better health.” says Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. “We must leverage their access to and credibility with consumers to move the consumption needle toward a healthier America.”

Supermarket dietitians and food industry partners also participated in workshops that focused on strategies and analytical techniques to address both classical and contemporary challenges faced by retailers; science-based analysis to rebut misinformation regarding Genetically Modified foods; and valuable insight and advice to maximize impact of nutrition promotions, in-store engagement and community outreach.

“There is no better time than right now for retailers, dietitians, healthcare professionals, food industry partners and the media to work together to make a big impact in educating consumers on how to buy, read labels, prepare, and eat healthier foods generally and more fruits and vegetables specifically.” added Pivonka. Accordingly, PBH thanks the following donors for their support and sponsorship of this year’s event:

Platinum Sponsors
Wholly Guacamole

Gold Sponsors
California Avocado Commission
Chelan Fresh Marketing
Dole Food Company
Idaho Potato Commission
Monsanto Vegetable Seeds

Silver Sponsors
Chilean Fresh Fruit Association
Giorgio Fresh Mushrooms
Pear Bureau Northwest
Rainier Fruit Company, Inc.
Seneca Foods Corporation

Bronze Sponsors
Natural Delights Medjool Dates
Del Monte Fresh Produce
Sunsweet Growers, Inc.

2014 PBH Consumer Connection Conference Register Today!

Registration is now open for the 2014 Consumer Connection Conference, which will be held March 17-19 at the Hilton Scottsdale Resort & Villas in Scottsdale, AZ. PBH has planned a robust agenda complete with educational sessions, roundtable discussions, presentations from leading experts, as well as events to recognize our 2013 Role Models, Champions, Ambassadors, and Supermarket Dietitians of the Year.

The 2013 conference also marks the return of the “Walkabout Market Dinner” – a fun and relaxing networking event for retailers, supermarket dietitians, suppliers, growers, processors, and industry peers to gather to share ideas and gain access to industry leaders.

To register, click online registration, for questions or assistance with registration, please contact Event Manager Sharese Alston.

Role Models, Champions, Ambassador Program, Dietitian of the Year

Each year, PBH recognizes individuals, companies and organizations who have demonstrated an outstanding commitment to the Fruits & Veggies—More Matters® national health initiative. Whether using the More Matters logo on packaging or printed materials, social media or online promotions, community outreach efforts or in-store events – we all play an important role in increasing fruit and vegetable consumption for America’s better health.

PBH has established several recognition programs to highlight the support and important contributions our donors and supporters make to the Fruit & Veggies—More Matters campaign. Click on the following links to learn how you, your colleague(s), or company can receive special recognition for efforts to promote healthy eating habits by increasing the consumption of fruit and vegetables:

Role Model and Champions
PBH Ambassadors
Supermarket Dietitian of the Year

The deadline for 2013 recognition is January 5, 2014. For more information, eligibility criteria or to complete a nomination form, visit

Sponsorship Spotlight – PBH's Annual Conference

PBH offers a number of opportunities for donors and supporters to enhance the value of their brand and messaging. PBH's Consumer Connection Conference consistently attracts industry leaders and decision-makers – from growers to retailers and everyone in between. For donors considering options to maximize their marketing dollars, the Consumer Connection Conference is a great vehicle to increase brand awareness and strategic communication.

Supported by the following ROI indicators – Reach, Affordability, Flexibility, and Impact – working with PBH enhances the value of your message to consumers.


  • Access to more than 200 retailers, supermarket dietitians, marketers, health & wellness program directors, suppliers, growers, and processors.
  • Excellent exposure and benefits such as branding and media placement
  • Dedicated time with select retail and foodservice dietitians during business exchange appointments.

Affordability & Flexibility:

PBH offers six (6) reasonably priced sponsorships levels to fit your organization’s budget. Click HERE for additional details and benefits for the following sponsorship levels:

  • Platinum - $20,000
  • Gold - $15,000
  • Silver - $10,000
  • Bronze - $7,000
  • Benefactor - $5,000
  • Friend - $2,500


Opportunities to target and engage with key consumer influencers in an environment that supports your message.

For detailed information about all of PBH’s 2014 sponsorship opportunities, please visit the sponsorship section of the PBH Foundation website. For specific details about an opportunity, please send an email to the PBH Development Department.

Increased Consumption of Fruits and Vegetables May Lower Risk of ALS


The role of vegetables and fruits in reducing the risk of heart disease, certain types of cancer, cataracts and macular degeneration has been demonstrated time and again. Now ALS, often referred to as Lou Gehrig’s disease, is being added to the list.

New research suggests that increased consumption of fruit and vegetables containing carotenoids, particularly beta-carotene and lutein, may prevent or delay the onset of amyotrophic lateral sclerosis (ALS). Carotenoids give fruits and vegetables their bright orange, red, green or yellow colors, and are a source of dietary vitamin A. Lutein is a type of oxygen-rich carotenoid called a xanthophyll, which is found in deep green vegetables like kale and broccoli.

Dr. Alberto Ascherio, professor of epidemiology and nutrition at Harvard School of Public Health in Boston, and his team analyzed data from five long-running studies that contained a total of one-million+ participants. The researchers used data from the National Institutes of Health (NIH), AARP Diet and Health Study, the Cancer Prevention Study II-Nutrition Cohort, the Multiethnic Cohort, the Health Professionals Follow-up Study and the Nurses' Health Study.

The researchers found that overall people who took in high levels of carotenoids through their diets were less likely to have ALS than people who had diets low in the nutrients. For more information about this study, view an abstract on the research study itself.

November Social Media Posts Now Available

The holiday season has officially begun! November is full of reasons to celebrate, and we make it easy to spread a healthy message with our November Social Media Posts. Share them with your followers as created or tweak them to suit your needs.


PBH is pleased to recognize the following companies who have contributed their support of the Foundation from October 1 through October 30, 2013. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.

New Donors:
Abbott & Cobb

Donors Who Increased Their Annual Contribution:
Rohrer Brothers, Inc.

Returning Trustees ($10,000+ Annual Contribution):
The Oppenheimer Group
Pear Bureau Northwest

Returning Donors:
Apache Produce Imports LLC
B & B Produce, Inc.
Ben Litowich & Son, Inc.
Brennan's Market
California Dried Plum Board
Delicious Foods
DiMare Fresh, Inc.
Keyes Fibre Corporation
L & M Companies, Inc.
New York Apple Association, Inc.
Peter Condakes Company, Inc.
Porpiglia Farms, Inc.
Stater Brothers Markets
Tree Top, Inc.
The United Family
Yakima Fresh L.L.C.



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