Produce For Better Health Foundation

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October 22, 2010

Extend Marketing Reach with the Fruit & Veggie Happenings Page
PBH Gains Valuable Media Exposure
PBH's Fresh Summit Activities
Fruits & Veggies—More Matters Hits 1,000 Fan Mark, Foundation Now Represented on Facebook
Reaching Out to Donors
New Sponsorship Opportunities Available for 2011
20th Anniversary Sponsorship Package
Fruit & Vegetable Consumption – Socioeconomic Determinants and Health

Extend Marketing Reach with the Fruit & Veggie Happenings Page

The Fruit & Veggie Happenings page on the Fruits & Veggies—More Matters® consumer website gives readers the chance to increase attendance at scheduled events or classes and to obtain wider visibility for promotions and good works by uploading their fruit and veggie related activates to the website. Photos, PDFs and information about the same event or activity occurring at multiple locations can also be uploaded, making it very easy and convenient to populate this interactive tool. Consumers then use the page to search for activities in their local community by typing in their zip code. This extra exposure helps to extend consumer marketing and education efforts for listed events. 

Several new events have been added in the last two weeks including, the Community Weight Loss Challenge, New York City's YMCA Healthy Vending, Acme's Eating Healthy with Diabetes program, Schnucks Cool Valley Hands On Reading, and the Ahold USA Passport to Nutrition program. Fruits & Veggies—More Matters has promoted these and previously uploaded events on Twitter and Facebook. Visit the Fruit & Veggie Happenings page today to see how easy it is to populate this new page with fruit and veggie news, events, and activities.

PBH Gains Valuable Media Exposure

Fruits & Veggies—More Matters Month in September found PBH and
Fruits & Veggies—More Matters garnering media attention and impressions from both the trade and consumer press. 

PBH's release of new data showing that young children have been eating more fruits and vegetables over the last five years generated media buzz in both trade and consumer publications. The announcement was picked up by The Packer, Supermarket News, Perishable News, Progressive Grocer, Growing Produce, Atlanta Journal Constitution,, News on Wellness, the blog The Lunch Tray, and television news channel WWLP News 22 Chicopee, MA, to name just a few. 

Another release discussing new data that says moms find it easier to feed their families fruits and vegetables in restaurants was reported in Fast Food News Today, Hospitality News, Ohio Ag Connection, the Sun Herald of Biloxi Mississippi,, and by Reuters.

PBH's Fresh Summit Activities

PBH was in attendance at PMA's Fresh Summit and met with many supporters, old and new. Elizabeth Pivonka spoke at the workshop Bringing More Produce to People on Saturday, which was well attended. PBH Chair, Andrea Astrachan also spoke at Monday morning's general session breakfast. Click here to read the Chair's speech. PBH manned a booth with information about America's More Matters Pledge: Fruits & Veggies … Today and Every Day! and also one-pagers outlining the top 10 ways to support PBH. To capitalize on social media during the convention, PBH staff updated the PBH Facebook page and the Fruits & Veggies—More Matters Twitter feed from the convention floor.

Fruits & Veggies—More Matters Hits 1,000 Fan Mark, Foundation now Represented on Facebook

The Fruits & Veggies—More Matters Facebook page now has over 1,000 fans! Now known as “likes,” but still commonly referred to as fans, these are consumers and others who have elected to have updated messages from the Fruits & Veggies—More Matters Facebook page appear on their own Facebook pages and to receive them via e-mail. People who “like” a brand's Facebook page tend to be more engaged with that brand than the average consumer. Many PBH donors also “like” our Facebook pages. 

PBH has added a new Facebook page for the foundation; click here to view this new page. This page will be used to promote PBH to fruit and vegetable industry members, retailers, educators, health care professionals, and others who are current or perspective foundation donors. Don't forget to check out PBH's other Facebook pages, one for Fruits & Veggies—More Matters and one for the Nutrition Education Catalog. Fruits & Veggies—More Matters also has a presence on Twitter.

Reaching Out to Donors

Earlier this month, PBH West Coast Development Director Jennifer Armen-Bolen addressed a lunch time crowd of about 125 at the Enza Zaden Field Day at their research facility in San Juan Batista, CA. Enza Zaden, a PBH supporter, asked PBH to share the foundation's story and the importance of supporting Fruits & Veggies—More Matters with their customers. Enza Zaden had multiple sizes, shapes, and colors of their leafy product line on hand, providing their customers with plenty of ideas for innovative, consumer-friendly salad mixes. If readers would like a similar presentation, please contact PBH West Coast Development Director Jennifer Armen-Bolen or PBH East Coast Development Director Renee Bullion.

New Sponsorship Opportunities Available for 2011

New PBH sponsorship opportunities are available for 2011, including select website and research sponsorships. Take advantage of these new opportunities to partner with PBH to increase visibility through enhanced marketing and advertising. 

More often, consumers turn to as the go-to resource for nutrition information online. With this in mind, PBH offers readers two unique website sponsorship opportunities with streaming video content and commodity top 10 lists. Both of these frequently visited areas of the website are also promoted on social media to encourage even more views. 

In addition to website sponsorship opportunities, PBH is also offering readers the chance to sponsor select research that will be conducted in 2011. PBH's complete literature review of the health benefits of fruits and vegetables is composed every five years. It identifies both baseline knowledge and recent advancements in the comprehensive understanding of the health benefits of fruit and vegetable consumption. A second comprehensive literature review is also available for sponsorship. This one will, for the first time ever, review the current knowledge base around factors that change fruit and vegetable eating behavior. This unique research piece is sure to be of interest to all industry members and many from other fields as well. The final piece of PBH research available for sponsorship in 2011 is a new online research abstract database that will include references from 2006 to the present. It will be searchable by commodity or category and updated quarterly. 

The NPD Group's National Eating Trends survey and PBH's annual online survey of moms will be sponsored by Bayer CropScience and PMA.To take advantage of any of the available sponsorship opportunities, contact PBH West Coast Fund Development Director Jennifer Armen-Bolen or PBH East Coast Fund Development Director Renee Bullion.

20th Anniversary Sponsorship Package

In celebration of its 20th anniversary, PBH is offering special sponsorship packages for the 2011 Annual Meeting, the Gala at the Coast Dinner and Auction, and the new At the Pebble Golf Tournament in Monterey, CA. 

Don't miss a single opportunity to support PBH while amplifying your marketing reach! For more information on any of these exciting sponsorship opportunities or other ways to support PBH, contact PBH West Coast Fund Development Director Jennifer Armen-Bolen or PBH East Coast Fund Development Director Renee Bullion.

Fruit & Vegetable Consumption – Socioeconomic Determinants and Health

This month's edition of the International Fruit and Vegetable Alliance's (IFAVA) scientific newsletter looks at fruit and vegetable consumption regarding socioeconomic determinants and health. Specifically, articles discuss characteristics of the current European diet, the importance of socioeconomic determinants to fruit and vegetable consumption, and quantifying the health effects of low fruit and vegetable consumption. Also this month, there is a special IFAVA newsletter that discusses the WHO resolution on marketing foods and non-alcoholic beverages to children. For more information, visit IFAVA or contact PBH's Marketing and Communications Assistant Jill LeBrasseur.

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH's many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from Oct. 4, 2010 through Oct. 18, 2010. Together we can make a difference in the nation's fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH West Coast Fund Development Director Jennifer Armen-Bolen or PBH East Coast Fund Development Director Renee Bullion.

Returning Trustees ($10,000+ Annual Contribution):
Chelan Fresh Marketing
Monsanto Vegetable Seeds
C.H. Robinson Worldwide, Inc.
Ventura Foods

Returning Donors:
Bengard Ranch, Inc.
Bozzuto's, Inc.
Brennan's Country Farm Market
Castellini Company
Clamp-Swing Pricing Co.
General Produce Company, Ltd.
Porpiglia Farms, Inc.


For more information, contact Kristen Stevens.

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