Produce For Better Health Foundation

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October 21, 2011

Third Quarter 2011 Business Plan Results
PBH's Fresh Summit Activities
Become a 2012 Annual Meeting Sponsor
PBH Kicks Off Holiday Season with Healthy Holiday Meals Twitter Party
Register Early for PBH 2012 Annual Meeting!

Third Quarter 2011 Business Plan Results

The Marketing and Communications focus area for PBH’s business plan continued to show strong growth in the third quarter. The Fruits & Veggies—More Matters® consumer web site averaged 87,000+ monthly average visits and September recorded the highest ever number of visits to the site at 113,000+, a 72% increase compared to September 2010. In addition, the number of opt-in participants has reached nearly 30,000 or 102% of goal. Social media efforts as well as the launch of the MyPlate Makeover Challenge have all played a role in the increase. Since 2010, Facebook likes have increased 4-fold and Twitter followers have doubled. 

Retailers, growers/shippers/processors, state agencies, and public health partners have continued to show strong support by spreading the Fruits & Veggies—More Matters message through a variety of channels including linking to the Fruits & Veggies—More Matters web site. Links to the site from .com, .org, and .gov sites have surpassed the goal for the year. Currently 51 industry members are tracking for Champion or Role Model status. 

Media impressions are another area of steady growth. So far this year, 2.4 billion impressions have been generated through PBH's communication efforts. Q2 impressions were 7 times higher than Q1 and Q3 impressions were 70% higher than Q2. Newsworthy topics, including PBH’s support of the MyPlate icon, have helped to generate these increases.  

The full Q3 Business Plan Update are available on the Foundation web site.

PBH's Fresh Summit Activities

This year’s Fresh Summit was once again a great opportunity for PBH to network with industry supporters. Fresh Summit 2011 kicked off with a mid-year update for PBH committees and task forces on Friday morning, October 14. Over 100 exhibitors displayed “PBH Proud Supporter” Signs in their booths and wore Fruits & Veggies—More Matters buttons. Several hundred donors and supporters also proudly wore “I Am PBH” ribbons on their conference badge. The PBH booth was packed with information around “Half Your Plate” and America’s More Matters Pledge to Fight Obesity. PBH CEO and President Elizabeth Pivonka spoke at the well attended “Igniting Consumption” workshop, held on October 14, which focused on using private and public initiatives to increase produce consumption. PBH was also featured on a video wall and Chairman Roger Pepperl was featured on PMA television at the event. 

Become a 2012 Annual Meeting Sponsor

PBH has many exciting sponsorship opportunities available, but one that has become a favorite of our supporters centers around the Annual Meeting and Dinner. The PBH Annual Meeting brings together the private and public sector audiences that PBH works with every year to share new ideas and consumer research about fruit and vegetable consumption. Attendees include supermarket and restaurant representatives, including supermarket dietitians and consumer affairs directors, national and state public sector partners, and senior marketers and executives from the fruit and vegetable industry. Fruits & Veggies—More Matters Role Model and Champion Awards will be recognized at the Annual Meeting. 

Sponsors receive benefits corresponding to the various sponsorship levels available. For more information, please contact Renee Bullion or Cyndy Dennis

PBH Kicks Off Holiday Season with Healthy Holiday Meals Twitter Party

Join us as we launch the holiday season with a healthy holiday meals Twitter party on November 2, 2011, at 4:00 p.m. (EST). The upcoming Thanksgiving holiday provides an ideal opportunity for you to introduce your own healthy recipe ideas and fruit and vegetable menu suggestions to consumers, your customers. Put it on your calendar and see what it’s all about! To take part in the party simply enter hashtag #MoreMatters. 

Register Early for PBH 2012 Annual Meeting!

Online registration is open and PBH supporters are already reserving their spots! New this year is our Gala for Good Health Casino Night Fundraiser. This Vegas-style excitement will include favorites like blackjack, poker, craps, and roulette. Are you ready to test your luck? All proceeds support PBH’s consumer outreach efforts to increase the consumption of fruits and vegetables for better health.   

Attendees will join their colleagues for three days of valuable networking, access to exclusive, newly released research, golf outings, and fruit/vegetable field tours. This year’s Annual Meeting will be held March 29 – March 31, 2012, at the Monterey Plaza Hotel & Spa. It’s PBH’s most important event of the year—register early and secure your spot! For questions or assistance with registration, please email Event Manager Sharese Alston

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from October 3, 2011 through Otober 17, 2011. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Returning Trustees ($10,000+ Annual Contribution):
Pear Bureau Northwest

Returning Donors:
Apache Produce Imports LLC
Barsotti Juice Company, Inc.
Crispy Green
DiMare Fresh, Inc.
Donelan's Supermarkets
HPC Foods, Ltd.
Keystone Fruit Marketing, Inc.
Peter Condakes Company, Inc.
Rohrer Brothers, Inc.
Tony Vitrano Company


For more information, contact Kristen Stevens.


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