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October 4, 2013

PBH President and CEO Meets with First Lady
Register now for the 2014 Consumer Connection Conference
Congratulations to our Freshen Up & Pin Up Winners!
PBH to Attend PMA Fresh Summit
Sponsorship Spotlight – The Fruit & Veggie Connection Magazine
Increased Consumption of Whole Fruits Linked to Lower Risk of Type 2 Diabetes
October Social Media Posts Now Available
Donor Recognition & New Donor Welcome: Your Support Matters!


PBH President and CEO Meets with First Lady

For more than 20 years PBH has provided leadership and principled advocacy for the increase of fruit and vegetable sales and consumption to support a healthier America. Our consistent and credible message has not only positioned PBH as a highly respected and valued resource in the fruit and vegetable industry, but also within the public health community at the national level. Accordingly, Elizabeth Pivonka, Ph.D., R.D., President & CEO of PBH was invited to attend the Convening on Food Marketing to Children Summit at the White House on September 18, 2013.

Led by First Lady Michelle Obama, as part of her Let’s Move! initiative, the meeting brought together experts, advocates, parent leaders, food and beverage companies, media and entertainment companies, and other key stakeholders to discuss concerns and possible solutions for increasing the promotion of healthy food to children.

In her opening remarks, Mrs. Obama highlighted examples where schools, restaurants, and corporations have “acted boldly” to promote healthier options to children. Mrs. Obama urged the collective to work together constructively and to foster a collaborative process for developing solutions for marketing responsibly to children.

“Those of us engaged in this issue understand that marketing and other sources of information can make it easier for families to make healthier choices, or act as a barrier to better choices,” said Pivonka. “In fact, a 2006 report by the influential Institute of Medicine concluded that food and beverage marketing to children ’represents, at best, a missed opportunity, and, at worst, a direct threat to the health of the next generation.’ In this regard, PBH’s mission to lead more people to eat more fruits and vegetables because it matters for their better health has never been more actionable than it is today!”

PBH will provide updates from the Summit as they become available.

Register now for the 2014 Consumer Connection Conference

By now, you should have received information about The Consumer Connection – PBH’s 2014 Annual Conference scheduled for March 17 - 19, at the Hilton Scottsdale Resort and Villas in Scottsdale, Arizona.

The annual conference is the perfect venue to collaborate with retailers, supermarket dietitians, suppliers, growers, processors, and industry peers. We have planned a robust conference schedule featuring relevant workshops and educational sessions, expert presenters, beneficial research, and ample networking opportunities to grow your business.

Online registration is open and PBH supporters are quickly reserving their spots, so don't delay! For questions or assistance with registration, please contact Event Manager Sharese Alston.

Congratulations to our Freshen Up & Pin Up Winners!

September was Fruits & Veggies—More Matters® month! To celebrate, PBH launched the Freshen Up & Pin Up consumer challenge on Pinterest. Consumers pinned photos showing how they ‘freshened up’ a meal or snack by making half of it fruit and veggies. The top five winners were selected based on the total combined number of likes and re-pins of their photos.

In addition to highlighting creative ways to incorporate more fruit and veggies into meals, the month-long challenge also allowed PBH to grow our social media footprint. The response to this challenge suggests that our message is reaching and resonating with consumers. In this regard, we are pleased to announce and congratulate the following winners of the Fruits & Veggie – More Matters Freshen Up & Pin Up Consumer Challenge:

Grand Prize Winner ($1500)
Lindsey Smith (Pittsburgh, PA) – Spinach and Strawberry Powerhouse Salad – 455 repins/likes

First Runner Up ($250)
Wendy Nedved (Plankinton, SD) – Fruit Pizza – 371 repins/likes

Second Runner Up ($250)
Ronna Farley (Rockville, MD) – Italian Stuffed Zucchini with Mashed Sweet Potatoes & Steamed Broccoli – 30 repins, 29 likes

Third Runner Up ($250)
Catherine Cardelucci (Corona del Mar, CA) – Portabello Mushroom Pizzas – 46 repins/ likes

Fourth Runner Up ($250)
Katerina Petrovska (Crown Point, IN) – Very Berry Avocado Salad – 12 repins/ likes

    We would also like to thank our donors for their efforts to support and promote this fun and creative Fruits & Veggie—More Matters consumer campaign. To view the winning photos, please visit our PBH Pinterest winners board.

    PBH to Attend PMA Fresh Summit


    Next month, for the 22nd consecutive year, PBH will be attending the PMA Fresh Summit. In addition to the obvious benefits – information sharing, new business opportunities, and access to industry leaders and decision makers – attending Fresh Summit also affords PBH invaluable opportunities to engage face-to-face with our supporters.

    The resources and information PBH makes available to the industry, public health community, and consumers could not be realized without the generosity of our supporters. To show our appreciation and to highlight your commitment to PBH’s mission, you will receive an “I AM PBH” ribbon as part of your registration badge. Wear your “I AM PBH” ribbon to show your visible support for PBH and to represent how all of us are collectively working together to increase the consumption and sale of fruit and vegetables.

    Wearing your “I AM PBH” ribbon will inevitably lead to inquiries and discussions about PBH. As these opportunities arise, we hope you will help us create public awareness and support for PBH via “word of mouth” or by directing interested parties to the PBH booth -- # 4421.

    See you in New Orleans!

    Sponsorship Spotlight – The Fruit & Veggie Connection Magazine

    Reach, affordability, flexibility, and impact are a few of the many ROI indicators companies consider when determining how and where to spend their marketing and communication dollars. PBH offers a number of opportunities for donors and supporters to enhance the value of their brand and messaging.

    PBH is excited to announce that our 2014 sponsorships are now available! Each month, we will highlight a different sponsorship opportunity designed to further enhance your marketing and advertising this year. This month’s feature is The Fruit & Veggie Connection – a magazine published twice a year for health professionals that helps summarize relevant and important information related to fruit and vegetables. The magazine helps summarize relevant research, studies, and other science-based resources related to fruit and vegetables.


    • Distributed to more than 20,000 key health influencers, including supermarket dietitians, dietitians who interface with the media, university cooperative extension agents, WIC clinics, physicians, nurse practitioners, diabetes educators, university researchers, hospitals, and other nutrition health influencers and educators through distribution via mail, e-mail, tradeshows, and upon request.
    • Sponsor receives 50 copies; with option for more copies.

    Affordability & Flexibility:

    • Reasonably priced sponsorships levels ($2,500 - $4,200).
    • Advertorial size options to fit your budget (from ¼ page to full page).


    • Opportunities to target key consumer influencers in an environment that supports your message.
    • Advertorials have the ability to communicate lengthy, complex or detailed information and descriptions.

    Let PBH help you feature new products, research, promotions, websites, or ideas.

    For detailed information about all opportunities available, please visit the sponsorships section of the PBH Foundation website. For specific details about an opportunity, please send an email to the PBH Development Department.

    Increased Consumption of Whole Fruits Linked to Lower Risk of Type 2 Diabetes


    A research study team from the Harvard School of Public Health has published the result of their work in the British Medical Journal that demonstrates how eating more whole fruits, particularly blueberries, grapes and apples, was significantly associated with a lower risk of type 2 diabetes. This is the first study to examine consumption of individual whole fruits and disease risk.

    The study analyzed 187,382 men and women participants who were free of diabetes, cardiovascular disease and cancer at the outset of the study. According to the lead study author Dr. Qi Sun, “Our findings provide novel evidence suggesting that certain fruits may be especially beneficial for lowering diabetes risk." The scientists determined that people who ate at least two servings each week of certain whole fruit – particularly blueberries, grapes and apples – reduced their risk for type 2 diabetes by as much as 23 percent in comparison to those who ate less than one serving per month.

    Health-minded individuals concerned about excess sugar from eating fruits can now safely add three to five servings of whole fruits weekly to lower the risk of developing diabetes and benefit from a healthy dose of natural antioxidants to further prevent chronic disease.

    For more information about this study, read the entire article or view an abstract on the research study itself.

    October Social Media Posts Now Available

    Fall is here and that means autumn leaves, pumpkin patches, corn mazes, apple cider, hayrides and of course football! October is also home to the ever popular holiday of Halloween, but there are many other lesser known holidays and celebrations waiting to be noticed. PBH has created some fall-themed posts perfect for your social media channels. Share them with your followers as created or tweak them to suit your needs.


    PBH is pleased to recognize the following companies who have contributed their support of the Foundation from September 4 through October 1, 2013. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.

    Donors Who Increased Their Annual Contribution:
    Associated Food Stores, Inc.
    Golden Sun Marketing
    National Produce Consultants, Inc.
    Tops Markets, L.L.C.
    United Natural Foods, Inc.
    Wal-Mart Stores, Inc.
    WinCo Foods, Inc.

    Returning Trustees ($10,000+ Annual Contribution):
    American Frozen Food Institute
    Maryland Food Center Authority
    Ocean Spray Cranberries, Inc.
    Sunkist Growers, Inc.

    Returning Donors:
    Amigo Farms, Inc.
    The Ball Foundation
    Blanc Industries
    Coast To Coast Produce, L.L.C.
    DNE World Fruit Sales
    Idaho-Eastern Oregon Onion Committee
    King Kullen Grocery Co., Inc.
    Maverick Brands, LLC
    Norpac Foods, Inc.
    Tony Vitrano Company
    Wayne E. Bailey Produce Company


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