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September 23, 2011

Industry Supports MyPlate Makeover Challenge
Get Ready for National Apple Month 2011 Retail Display Contest
San Antonio Helping Kids Find Their Balance with Salad Bars
Use PBH Toolkits for More Effective Fruit & Vegetable Marketing
PBH Attends Care Continuum Alliance Annual Conference

Industry Supports MyPlate Makeover Challenge

It has only been three weeks since PBH launched the MyPlate Makeover Challenge, and we are already seeing very positive results! The Challenge supports September as Fruits & Veggies—More Matters Month and the first message to consumers from the updated Dietary Guidelines, "Make Half Your Plate Fruits and Vegetables."” 

Industry leaders have been promoting the MyPlate Makeover Challenge through their own social media channels and targeted email campaigns. Join PBH and other companies like California Avocado Commission, Chiquita, Country Crock, Del Monte Foods, Green Giant Frozen and Canned Foods, Pear Bureau Northwest, Stemilt Growers, Inc., and Sun-Maid Growers of California in promoting the challenge and the consumption of fruits and vegetables! 

Industry commitment even extends to a personal level. National Watermelon Promotion Board Executive Director Mark Arney has been practicing the Make Half Your Plate Fruits and Vegetables recommendation since June. Since then he’s lost weight and significantly lowered his blood pressure, cholesterol, and triglycerides. Mark's favorite way to prepare fruits and vegetables is through grilling. "I wrap my veggies in tin foil, put in some olive oil and seasoning, and cook them on the grill until tender. I also eat lots of watermelon."  

Consumers have also been responding to the MyPlate Makeover Challenge. Since the launch, 55 healthy plate photos have been submitted, the number of likes to the Fruits & Veggies—More Matters Facebook page in September has increased four-fold versus the previous 8 month average and the last 30 days has seen the highest monthly traffic ever to the Fruits & Veggies—More Matters web site (73% higher than the same time last year)! 

Contact Janet Skibicki and share various ways your company has been supporting the MyPlate Makeover Challenge and half your plate message.

Get Ready for National Apple Month 2011 Retail Display Contest

There is still time to participate in the National Apple Month (NAM) 2011 Retail Display contest! This year, NAM is partnering with household names Marzetti, Smucker’s, Jif, and Fruits & Veggies—More Matters to promote and cross-market U.S. apples and apple products with consumers. The theme is “Host an Apple Pairing Party” and the contest includes $14,000 in prizes. NAM hopes the professionally designed marketing materials available for contest participants will encourage consumers to experiment with a variety of ways to prepare apples with the featured ingredients from its partners.    

Interested participants must have a display in place for at least 14 days between September 1 and November 30, 2011. Entry materials must demonstrate the use of apples, apple products, and sponsored products, while also indicating sales increases. All entries must be postmarked or emailed by January 15, 2012, and winners will be announced on or before January 31, 2012. For more details and to register, please visit .  

San Antonio Helping Kids Find Their Balance with Salad Bars

San Antonio, Texas is taking steps to combat obesity with its Find Your Balance Campaign. The campaign supports Michelle Obama’s Let's Move!initiative and focuses on increasing access to healthy foods and increasing physical activity through policy, system, and environmental changes in schools, restaurants, and community settings. 

A key part of this campaign is the Healthy School Meals Initiative, which promotes healthy meal choices and provides increased access to fruits and vegetables in schools through salad bars. Find Your Balance has partnered with Let's Move Salad Bars to Schools, which has a goal of donating 6,000 salad bars to schools nationwide. 

In January of this year national experts from Let’s Move Salad Bars to Schools, the Alliance for Healthier Generation, and the Texas Department of Agriculture shared best practices and school success stories to better assist schools in San Antonio promote healthier food choices. Through these efforts, more than 100 schools in San Antonio will be implementing a salad bar this fall! In addition, schools that participate in the Healthy School Meal Initiative receive salad bar resources created by Produce for Better Health Foundation to further educate and engage students about their salad bars. 

San Antonio is now one of the top 3 cities, along with New York City and Chicago, utilizing the most salad bars and has been selected as a Let’s Move! city. This initiative is expected to reach more than 100,000 students in Bexar County—definite progress toward fighting childhood obesity. 

Use PBH Toolkits for More Effective Fruit & Vegetable Marketing

Don't forget that PBH has tools and information to help make your fruit and vegetable marketing as effective as possible. Research statistics and consumer information are available for you to add to presentations, newsletters, or press releases. In addition, a few toolkits available for your use include Half Your Plate, More Matters Pledge, 30 Ways in 30 Days, and Fruit and Vegetable of the Month ads. Other materials you may find helpful are point-of-sale materials, seasonal marketing toolkits, and nutrition facts posters.    

Simply visit our PBH web site and select the toolkit appropriate for your organization (Retail, Growers & Processors, Suppliers, and Restaurant Foodservice).  

PBH Attends Care Continuum Alliance Annual Conference

PBH attended the Care Continuum Alliance annual conference, "The Forum 11," which was held September 7 - 9 at the Hilton San Francisco Union Square. The Care Continuum Allliance represents more than 200 corporate and individual stakeholders working toward the goal of improving the health of our population.    

The conference provided PBH an opportunity to network with healthcare workers, employers, and researchers. In addition, information and research was discussed around preventative measures such as nutrition and lifestyle.  

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from September 6, 2011 through September 19, 2011. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Donors:
National Cattlemen's Beef Association

Returning Trustees ($10,000+ Annual Contribution):
American Frozen Food Institute
Canned Food Alliance
Melissa's/World Variety Produce, Inc.
PepsiCo Foodservice

Returning Donors:
Bengard Ranch, Inc.
Kingston & Associates Marketing, LLC
Maverick Brands, LLC
Midwestern Farms, Inc.
Naturipe Farms, LLC
New York Apple Sales, Inc.
Produce for Kids
Rigby Produce, Inc.
Scenic Fruit Co., Inc.


For more information, contact Kristen Stevens.


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