Produce For Better Health Foundation

Search form

Print This

September 9, 2011

PBH Celebrates More Matters Month with Launch of MyPlate Challenge
CDC Introduces MyPlate Interactive Tools
USDA Says Make Half Your Plate Fruits and Veggies
Welch's and PBH Kick Off the School Year with P.A.C.K.
New PBH Materials Support Salad Bars in Schools
PBH to Host MyPlate Twitter Party
PBH 2012 Annual Meeting Registration Now Open!

PBH Celebrates More Matters Month with Launch of MyPlate Challenge

September is Fruits & Veggies—More Matters month and PBH is celebrating with the launch of the MyPlate Makeover Challenge. In line with the Dietary Guidelines for Americans 2010, the MyPlate Makeover Challenge encourages consumers to fill half their plates with fruits and vegetables. The idea is catching on, with 17 healthy plate photo submissions received within the first week of the launch! Submissions ranged from quick lunch ideas to more elaborate dinnertime meals ideal for entertaining and all followed the half your plate guideline of making half the plate fruits and vegetables. 

The MyPlate concept is an ideal way to show consumers the recommended amount of fruits and vegetables they should be eating. Through the MyPlate Challenge, PBH hopes to advance this important message and encourage the industry to join in promoting the MyPlate Makeover Challenge and the recommendation to fill half your plate with fruits and vegetables.

CDC Introduces MyPlate Interactive Tools

The Centers for Disease Control (CDC) has provided an interactive toolkit designed to help consumers create a healthy plate in line with the MyPlate guidelines. Analyze My Plate allows users to select a meal and analyze what they choose to put on their plates. As users create their plates, calorie, fat, and fruit/vegetable servings are automatically calculated.  

The Recipe Remix tool enables users to select the ingredients of their favorite recipe and walks them through the healthy options available. As each ingredient is added, other fruit and veggie or lower fat options are presented. The tool encourages users to rework their recipe using ingredients or cooking options that will lower the overall calorie and fat content while increasing fruit and vegetable content.   

Visit the CDC Interactive Tools page where you can also download text-only versions of the applications.

USDA Says Make Half Your Plate Fruits and Veggies

The USDA announced its first themed message, Make Half Your Plate Fruits and Vegetables, through a new national private-sector program this month. With support of its 44 National Strategic Partners and more than 3,500 Community Partners, it is spreading the healthy eating message nationwide.  

National Strategic Partners, like corporations and associations, have adopted a day during the month of September to promote the message. These efforts support the MyPlate food icon and First Lady Michelle Obama's Let's Move initiative. To obtain more information about September's activities, download the USDA September calendar.   

Visit the USDA MyPlate website where you can learn more about partnership programs.

Welch's and PBH Kick Off the School Year with P.A.C.K.

September marks a new school year and Fruits & Veggies—More Matters month, an ideal time to announce the return of Pack Assorted Colors for Kids (P.A.C.K.) week. P.A.C.K is a five-day educational program designed to encourage kids to eat more fruits and vegetables and widen their color variety, while at home and school. According to school nurses, the program has been successful in engaging students in dialogue about fruits and vegetables and making healthy eating a focus. 

The program works by assigning each day a different color to help broaden the children’s selection of fruits and vegetables. Students are encouraged to include the color of the day in their lunch, whether it’s bought at school or packed at home. For more information about the program, visit the Fruits & Veggies—More Matters website P.A.C.K. page

New PBH Materials Support Salad Bars in Schools

Let's Move Salad Bars to Schools is a public health effort to engage supporters at the local, state, and national levels to support and increase salad bars in schools. It is an initiative of the Food Family Farming Foundation, National Fruit and Vegetable Alliance, United Fresh Produce Association, and Whole Foods Markets to support Michelle Obama’s Let’s Move initiative. The goal is to fund and award 6,000 salad bars by the end of 2013. 

The initiative is well underway and many schools either have a salad bar in their school or are in the process of having one installed. To support these efforts and increase awareness and excitement, PBH has released new Fruits & Veggies—More Matters salad bar branded materials designed for elementary, middle, and high schools. Materials like a Kid's Salad Bar Tracking Sheet will allow children to track their consumption of fruits and vegetables and the Benefits of a Salad Bar Tear Sheet outlines the healthy options available in choosing from salad bars. A variety of colorful posters are also available for schools to promote their new salad bars to students. 

PBH to Host MyPlate Twitter Party

PBH will host a MyPlate Twitter party on September 22, 2011, at 4:00 p.m. (EDT). Similar to the party hosted on June 22, 2011, the online discussion will revolve around the new USDA MyPlate food icon and, once again, we expect Tweets from a wide variety of followers including registered dietitians, consumers, and healthcare workers. To join the party, enter hashtag #MyPlate. 

PBH 2012 Annual Meeting Registration is Now Open!

Each year participants join colleagues, friends, award winners, and industry leaders for three days of education and networking at the most important PBH event of the year—the PBH Annual Meeting. The 2012 Annual Meeting, to be held March 29 – March 31, 2012, at the Monterey Plaza Hotel & Spa is expected to once again provide you with access to exclusive, newly released research related to fruits and vegetables. 

This year, PBH is pleased to announce that participants can now reserve their spots early with our easy-to-use online registration. Don’t miss this event! For questions or assistance with registration, please contact Event Manager Sharese Alston

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from August 22, 2011 through September 6, 2011. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Board of Trustee Companies:
Juice Products Association
National Fisheries Institute

New Donors:
Lipman Produce
Peak of the Market

Returning Trustees ($10,000+ Annual Contribution):
Dole Food Company, Inc.

Returning Donors:
B & B Produce, Inc.
Blanc Industries
Coborn's, Inc.
Stahlbush Island Farms, Inc.
Tree Top, Inc.
Wholly Guacamole


For more information, contact Kristen Stevens.


PBH Direct! Archive

You may also be interested in …