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August 26 , 2010

Americas More Matters Pledge Fruit & Veggie Happenings Page Now Live
Consumer Website Grows in Popularity
Social Media Outreach Expands
2011 Sponsorship Opportunities Available
New Study Links Popeye Cartoons to Increased Veggie Intake in Kids

Americas More Matters Pledge Fruit & Veggie Happenings Page Now Live

The new Fruit & Veggie Happenings page for America's More Matters Pledge: Fruits & Veggies … Today and Every Day! is now available for submissions on the Fruits & Veggies—More Matters® consumer website,! The Fruit & Veggie Happenings page offers readers the opportunity to upload information on fruit and veggie related activities such as cooking demonstrations, product sampling events, or contests, to generate more publicity. Visit the Fruit & Veggie Happenings page today to see how easy it is to populate this new page with fruit and vegetable related news, events, and activities. 

PBH encourages readers to upload any fruit and veggie events or activities, including PDFs or photos, using the form online. A template excel file is also available so that similar events occurring at various locations, like retail food demonstrations, can be entered all at once. 

Consumers can visit the page, type in their zip code, and see what's happening relating to fruits and vegetables in their local community. They can also see what others are doing nationwide and to share activities that they know will be occurring in their area. 

The America's More Matters Pledge: Fruits & Veggies … Today and Every Day! online pledge campaign officially kicks off in September during Fruits & Veggies—More Matters Month but will be ongoing. Three versions of the America's More Matters Pledge marketing toolkit are available online to help donors promote their related activities. Click through to check out the retail toolkit, the supplier toolkit, and educator toolkit online.

Consumer Website Grows in Popularity

The Fruits & Veggies—More Matters website had a monthly average of 61,318 website visitors in 2009. Second quarter numbers for 2010 peg the monthly average at 68,339 visitors, an increase of about 10 percent. The popularity of continues to increase and new features are being added all the time. 

Website enhancements implemented this year include: a new Home Page design, the new Fruit & Vegetable Daily News page, About the Buzz articles now change weekly, PBH's free, bi-weekly
Fruits & Veggies-More Matters opt-in consumer e-newsletter has been updated with a new look and a new name, Fruit & Veggie Voice, the new Fruits & Veggies—More Matters Let's Move page offers the latest news about what's happening with Michelle Obama's Let's Move childhood obesity initiative, the new Fruits & Veggies—More Matters Vegetable Garden How-To Guide and opt-in Gardening e-mail, Gardening Reminder: What You Should be Doing, as well as ongoing additions to the Fruit & Veggie Nutrition Database, the recipe database, and Top 10 lists. 

Even more new features will grace the website in September,
Fruits & Veggies—More Matters Month. The new section devoted to America's More Matters Pledge: Fruits & Veggies … Today and Every Day! will be added soon and the Fruit & Veggie Happenings page is now available for submissions. If you haven't visited in a while, stop by, there's a lot new to see! 

PBH's Fruit & Veggie Voice e-newsletter is distributed bi-weekly and offers hints and tips for increasing subscribers' intake of fruits and vegetables. The total number of opt-in subscribers to the e-newsletter has risen to 22,691 recipients. PBH encourages donors to sign up for PBH's Fruit & Veggie Voice e-newsletter and to recommend it to others. 

Government, non-profit, and industry sites have increasingly been linking to from their own websites, too. If your company hasn't already added a link from its website to, add one now. To make adding a link easy, a link button and website copy are available for donors.

Social Media Outreach Expands

Fruits & Veggies—More Matters has just passed the Twitter milestone of attracting 2,000 followers! Fruits & Veggies—More Matters also appears on 161 Twitter lists. Lists are timelines built by Twitter followers that consist of people of like interests that can be followed as a group. Some of the Twitter lists Fruits & Veggies—More Matters is found on include: food-nutrition-experts, farmers-and-garden-talk, kids-nutrition, dietitians-and-foodies, health-and-wellness, and twibes-nutrition

Fruits & Veggies—More Matters also has a presence on Facebook, with 597 people who like Fruits & Veggies—More Matters (formerly known as fans.) In September, Twitter and Facebook will be used to promote the America's More Matters Pledge campaign and the Fruit & Veggie Happenings page in addition to any new website content (such as new issues of About the Buzz or the Insider's Viewpoint). Social media is a proven way to help drive traffic to the website. 

PBH recently expanded its social media marketing efforts with the addition of a new Facebook page to promote items in the Nutrition Education Catalog. Click here to view this new page. This new page has already garnered 17 likes, join them today! It promotes PBH and Fruits & Veggies—More Matters products directly to consumers, educators, health care professionals, parents, and others. 

PBH encourages donors to also follow Fruits & Veggies—More Matters' existing pages on Facebook or Twitter and to link with PBH staff on Linkedin. Jump into the social media pool and join the online conversation! For more information, contact PBH Communications Specialist Jill LeBrasseur.

2011 Sponsorship Opportunities Available

Several PBH sponsorship opportunities are available for 2011, some of them new for next year! Partner with PBH to increase visibility through enhanced marketing and advertising opportunities. 

For the first time in 2011, in celebration of its 20th anniversary, PBH will offer special sponsorship packages that will focus on the 2011 Annual Meeting, the Gala at the Coast Dinner and Auction, and the new At the Pebble Golf Tournament in Monterey, CA. Also new for next year, readers can sponsor a commodity on our Top 10 Ways to Use X lists on

The Food Editors Luncheon returns for 2011, giving sponsors the opportunity to put their brand in front of top magazine and newspaper food editors and nutrition-focused bloggers. Readers have the opportunity to sponsor consumer research projects in 2011 with projects like the Annual Moms Survey and web-based surveys sent to PBH's opt-in participants. Donors can also sponsor a local school by leveraging PBH's Adopt-A-School Community Outreach Program. 

Returning sponsorship opportunities include: PBH Direct!, the foundation's semi-monthly e-newsletter; the quarterly retailer-specific print newsletter, Retail Matters; Consumer Columns; videos in the online Video Center at the Fruits & Veggies—More Matters consumer website,; and more! 

Don't miss a single opportunity to support PBH while amplifying your marketing reach! For more information, contact PBH West Coast Fund Development Director Jennifer Armen-Bolen or PBH East Coast Fund Development Director Renee Bullion.

New Study Links Popeye Cartoons to Increased Veggie Intake in Kids

A new study reported on in the journal Nutrition and Dietetics has found that watching Popeye cartoons in which the sailor's strength is enhanced by eating his favorite veggie, spinach, can help inspire kids to eat vegetables. 

The research was conducted in Thailand where twenty-six kindergarten children, age four to five years, had the types and amounts of fruits and vegetables they ate recorded by the researchers. Fruit and veggie intake was monitored before, during, and after the eight-week cartoon viewing period. 

The study found that, upon viewing the cartoons, vegetable consumption approximately doubled while fruit consumption remained unchanged. For more information, visit the Nutrition and Dietetics website.

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH's many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from Aug. 2, 2010 through Aug. 17, 2010. Together we can make a difference in the nation's fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH West Coast Fund Development Director Jennifer Armen-Bolen or PBH East Coast Fund Development Director Renee Bullion.

Returning Trustees ($10,000+ Annual Contribution):
Chilean Fresh Fruit Association
Florida Specialty Crop Foundation

Returning Donors:
Albert's Organics/UNFI
Associated Food Stores, Inc.
HPC Foods, Ltd.
Naturipe Farms LLC
New England Produce Council
Tree Top, Inc.


For more information, contact Kristen Stevens.

PBH Direct! Archive

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