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August 12, 2011

PBH to Host Social Media "Best Practices" Twitter Party
Are You a USDA Community Partner or National Strategic Partner?
National Apple Month 2011 Retail Display Contest Set for October
PBH Speaks with American Academy of Family Physicians
PBH Speaks at Society for Nutrition Education
Let's Move Update:Commitment to Provide Healthy, Affordable Food to Underserved Communities
Donor Recognition & New Donor Welcome: Your Support Matters!

PBH to Host Social Media "Best Practices" Twitter Party

As more companies look to social media as part of their marketing strategy, PBH would like to share our own successes with channels like Facebook and Twitter while inviting others to join the discussion during a “Twitter Party” on August, 24, 2011 at 4:00 p.m. (EDT). We’ll touch on topics like how different strategies work best to engage consumers via the various channels. Use #MoreMatters when joining the party. Mark your calendars!

Are You a USDA Community Partner or National Strategic Partner?

Last month, we told you about the USDA’s search for enthusiastic partners to help promote the new MyPlate food graphic. There are two levels of support: National Strategic Partners and Community Partners. National Strategic Partners are inclusive of those organizations that are national in scope and reach such as healthcare organizations or grocery retailers. In addition, there are specific criteria these companies must meet including having a health mandate consistent with the Dietary Guidelines for Americans 2010 as well as the mission of USDA’s Center for Nutrition Policy and Promotion (CNPP). These companies must also specifically disseminate CNPP’s Dietary Guidelines message and participate in CNPP sessions to develop and execute a joint strategic nutrition promotion plan annually. Organizations interested in becoming a National Strategic Partner must complete an application form demonstrating how they meet these criteria and a signed memorandum of intent.

Community Partners can commit to any level of involvement to promote Dietary Guidelines and encompass most members. Dietitians, schools and educators are examples of Community Partners. Developing an outreach program for their community or posting a link to the Dietary Guidelines for Americans 2010 are a few ways Community Partners can show their support. Become a Community Partner by completing a brief form online.


National Apple Month 2011 Retail Display Contest Set for October

This coming October, National Apple Month (NAM) will partner with household names Marzetti, Smucker’s and Jif to promote and cross-market U.S. apples and apple products with consumers. This year’s theme is “Host an Apple Pairing Party” and includes $14,000 in prizes. NAM hopes the professionally designed marketing materials available for contest participants will encourage consumers to experiment with a variety of ways to prepare apples with the featured ingredients from its partners.

Interested participants must have a display in place for at least 14 days between September 1 and November 30, 2011. Entry materials must demonstrate the use of apples, apple products and the sponsored products, while also indicating sales increases. All entries must be postmarked or emailed by January 15, 2012, and winners will be announced on or before January 31, 2012. Visit the U.S. Apple web site for more details and to register.


PBH Speaks with American Academy of Family Physicians

Elizabeth Pivonka spent an afternoon with employees of the American Academy of Family Physicians (AAFP), discussing issues ranging from trends in fruit and vegetable consumption, fun ways to get kids to eat more fruits and veggies, pesticides, school nutrition and seasonality. She spent additional time talking to leadership in the organization about how AAFP and their members can help to improve the diet of Americans, including increasing fruit and vegetable consumption.


PBH Speaks at Society for Nutrition Education 

PBH was part of a food industry panel discussing “Food Industry Response to Current Public Health Issues” at the SNE Annual Conference, which was held July 23 – 26, 2011, in Kansas City, MO. Other speakers included the American Beverage Association and the National Restaurant Association.

Let's Move Update: Commitment to Provide Healthy, Affordable Food to Underserved Communities

Last month, Michelle Obama joined leaders from major retailers to announce a commitment that will provide healthy, affordable food to people in underserved or low-income communities. It is estimated that 9.5 million will be served through this commitment in addition to tens of thousands of jobs created.

National commitments include SUPERVALU, which has committed to open 250 new Save-A-Lot stores over the next five years in areas with limited or no access to healthy foods. National drugstore chain, Walgreens, has committed to convert at least 1,000 of its stores located in low-income areas into food oasis stores. This means whole produce, pre-cut salads and basic items such as bread will now be available at these locations. Walmart has committed to opening or expanding 275 to 300 stores in areas with limited or no access to healthy grocery options.

Regional commitments include California FreshWorks Fund, Brown’s Super Store, Calhoun Grocer and Klein’s Family Markets. These retailers have all committed to providing healthy food to underserved areas within their region through new facilities or expanded facilities or by promoting healthy eating.

For more information on the Let’s Move initiative, please visit the visit the Fruits & Veggies—More Matters Let’s Move page of the Fruits & Veggies—More Matters website.




PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from July 29, 2011 through August 8, 2011. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Returning Trustees ($10,000+ Annual Contribution):
C.H. Robinson Worldwide, Inc.

Returning Donors:
Associated Food Stores, Inc.
M. Caratan, Inc. DBA Columbine Vineyards
Grant J. Hunt Company
Idaho-Eastern Oregon Onion Committee
L & M Companies, Inc.
Monterey Mushrooms, Inc.
Richard Bagdasarian, Inc.
Wayne E. Bailey Produce Company


For more information, contact Kristen Stevens.


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