Produce For Better Health Foundation

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August 3, 2012

Second Quarter Business Plan Results
New Opportunity to Reach Health Influencers via The Fruit & Veggie Connection
Are You Ready for Fruits & Veggies—More Matters® Month?
PBH Attends PMA Foodservice Conference


Second Quarter Business Plan Results

PBH continues to show strong results for the second quarter, particularly around media impressions, web, and social media. Most notable has been the surge in media impressions during the second quarter to 4.2 billion—135 percent of goal and already surpassing the 3.1 billion impressions from all of 2011! This is attributed largely to strong social media work, specifically the use of Twitter, as well as a 'news hook' using data from our annual consumer survey.

Social media continues its strong growth with more than 17,000 Twitter followers (96 percent of the 2012 goal) and more than 36,000 Facebook fans (61 percent of goal). PBH also started a Pinterest account in the second quarter, which has already shown interest among consumers. Monthly average visits to the website were 20 percent higher than the same time last year at 129,000+ and the number of opt-in participants (59,000+) has already surpassed our 2012 goal. Success can be attributed to ongoing, back-end site optimization as well as aggressive social media outreach.

PBH has been very active during the second quarter with our 'all forms' efforts. The 'all forms' message has been incorporated in all activities, including new trade show booth panels, annual report, a matte release, website, and new catalog materials. An All Forms Matter brochure for health professionals was completed and distribution has begun. PBH is currently collecting 'all forms' recipes to include in our recipe database.

Both catalog sales and industry contributions are tracking to meet goals. There are currently 41 retailers/growers/shippers/processors tracking toward Champion/Role Model Status.

You can find detailed information on 2012 second quarter results at

New Opportunity to Reach Health Influencers via The Fruit & Veggie Connection

Health influencers play an important role in promoting consumption of fruits and vegetables. The Fruit & Veggie Connection will provide another way to reach this group, consisting of supermarket dietitians, university cooperative extension agents, WIC clinics, physicians, nurse practitioners, diabetes educators, and university researchers. Published twice in 2013, the magazine will feature unique information about fruits and vegetables pertinent to this audience.

The Fruit & Veggie Connection sponsorship provides you with the opportunity to feature your logo, products, websites, promotions, or new research to this key group. The magazine is distributed via hard copy, electronically, at trade shows, and upon request; 50 copies are provided to the sponsor. Sponsorships are available at tiered levels. For more information about this sponsorship and other 2013 sponsorships available, please contact Renee Bullion or Cyndy Dennis.

Are You Ready for Fruits & Veggies—More Matters® Month?

September is just around the corner and that means it's time to celebrate Fruits & Veggies—More Matters Month! Even if you haven't started planning, we've got plenty of ideas for you to join us in promoting fruit and vegetable consumption.

PBH has a variety of marketing toolkits available that are specifically designed to promote consumer participation in Fruits & Veggies—More Matters Month. Included are our Half Your Plate marketing tools to encourage consumers to fill half their plates with fruits and vegetables, the Supermarket School Tour Kit to help you conduct informational, in-store guides for school-aged children, and the 30 Ways in 30 Days Toolkit to offer customers ideas on how to stretch their food dollars with fruits and vegetables.

Find promotional materials on our catalog website, and be sure the Fruits & Veggies—More Matters logo appears on your packaging and signage. Your company can also link to the Fruits & Veggies—More Matters website if it hasn't already done so.

We'll be sending out our September Social Media posts later this month, which you can use to further promote the consumption of fruit and vegetables and raise awareness of Fruits & Veggies—More Matters Month. For more information, please contact Senior Vice President Kristen Stevens.

PBH Attends PMA Foodservice Conference

PBH recently attended the PMA Foodservice Conference, held in Monterey, California, July 20-22. This year's conference set record attendance for both those attending the conference and those exhibiting—more than 1,800 attendees and 161 exhibitors. The two-day sessions focused on highlighting consumer needs and ultimately translating that to increasing produce consumption. The conference provided PBH the opportunity to network with many industry leaders while gaining insight into the latest menu trends and innovative new produce menu items.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from July 18, 2012 through August 3, 2012. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Board of Trustee Companies:
The Ball Foundation

New Donors:

Donors Who Increased Their Annual Contribution:
Blanc Industries
L & M Companies, Inc.
LGS Specialty Sales, Ltd.
Wayne E. Bailey Produce Company
Wm. Bolthouse Farms, Inc.

Returning Trustees ($10,000+ Annual Contribution):
Bayer CropScience
C.H. Robinson Worldwide, Inc.
The Walt Disney Company

Returning Donors:
Wholesale Produce Supply Company, Inc.


For more information, contact PBH Development Director Renee Bullion.


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