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August 9, 2013

New CDC Report shows Childhood Obesity Rates Falling
PBH Announces 2014 Annual Sponsorships
Consumer Connection Registration is Now Open!
PBH releases New Magazine geared toward Health Professionals
Get Ready for Fruits & Veggies—More Matters Month with Freshen Up & Pin Up Contest
Let’s Move! Update: Healthy Lunchtime Winners Enjoy Second Annual Kids’ State Dinner
August Social Media Posts Now Available
Donor Recognition & New Donor Welcome: Your Support Matters!

New CDC Report shows Childhood Obesity Rates Falling

Obesity rates among preschoolers are falling in many states for the first time in decades, according to a new CDC Vital Signs report. Small but significant declines in obesity among low-income preschoolers were found in 18 states and the U.S. Virgin Islands from 2008-2011, CDC director Thomas Frieden said at a press telebriefing. “This is the first report to show how many states with declining rates of obesity in our youngest children after literally decades of rising rates.” The CDC excluded 10 states because some had changed how they collected data.

Florida, Georgia, Missouri, New Jersey, South Dakota and the U.S. Virgin Islands had the largest absolute decreases in prevalence of obesity, with a drop of at least 1 percentage point, the report says. Researchers analyzed weight and height data of about 11.6 million children ages 2 to 4 in federally funded maternal and child nutrition programs.

“I am overwhelmingly excited to help share this information with the fruit and vegetable industry,” said Elizabeth Pivonka, president and CEO of PBH, the nonprofit entity in partnership with CDC behind the Fruits & Veggies—More Matters® national public health initiative. “Two of the three trends Thomas Frieden associated as ‘encouraging’ with the declining rates directly relate to the increased consumption of fruit and vegetables; Tighter alignment between the WIC program and the Dietary Guidelines, which outlines that half the plate should be fruits and vegetables, and programs aimed at increasing the awareness of healthy eating. The Fruits & Veggies—More Matters national health campaign is one such program and I am proud to know that our efforts have been recognized collectively along with the efforts of other programs and the industry.”

PBH Announces 2014 Sponsorship Opportunities

PBH is excited to announce that our 2014 sponsorships are now available! Along with many sponsor favorites, there are new opportunities designed to further enhance your marketing and advertising plans.

Health professionals act as direct influencers to the consumer, and we have ways for you to reach them with our new Fruit & Veggie Connection Magazine, and Webinar sponsorships. Impact the influencer with a vibrantly-colored advertorial, or a customized webinar to highlight a particular topic or new research related to your product.

Web and social media continues to grow and this year PBH offers unique opportunities via its Fruits & Veggies—More Matters® consumer website, where you'll have access to more than 100,000 monthly web visitors, 127,000 Facebook fans, 30,000 Twitter followers, and 55,000 weekly e-newsletter recipients.

The fight against childhood obesity has never been stronger than it is today, and through Team Classroom Support you can help children in your community learn why fruit and vegetables are important to eat every day.

Back by popular demand are our Half Your Plate sponsorships, State of the Plate (National Eating Trends Research) sponsorship, and Annual Consumer Research sponsorship.

For detailed information about all opportunities available, please visit the sponsorships section of the PBH Foundation website. For specific details about an opportunity, please contact our Development Department.

2014 Consumer Connection Registration is Now Open!

Be sure to mark your calendar for PBH's 2014 Annual Conference: The Consumer Connection. This annual PBH meeting offers the perfect venue to collaborate with retailers, supermarket dietitians, suppliers, growers, processors, and your peers, while providing high-impact sessions, beneficial marketing research, and a variety of interactive events designed specifically to help you connect.

Next year we're holding our conference at the Hilton Scottsdale Resort & Villa from March 17-19, 2014. Here are just a few highlights from our schedule:  

  • Keynote presentation by Jonah Berger, author of Contagious: Why Things Catch On
  • Two sessions of our ever-popular Business Exchange Roundtables for sponsors and retailers
  • Over four hours of educational sessions focused on marketing and consumption strategies
  • Our one-of-a-kind Walkabout Market Dinner that features each form of fruit and vegetable in various ways – appetizers, soups, entrees, desserts – to satisfy every palate


Register now and take advantage of our special early bird rate. This is one event of 2014 you don't want to miss!

PBH releases New Magazine geared toward Health Professionals


The inaugural issue of PBH’s magazine for health professionals, The Fruit & Veggie Connection, is now available on the PBH Foundation website. The magazine will be published twice a year and will feature relevant and important information related to fruit and vegetables. Topic articles in the first issue include: Is Food Safety a Barrier to Consumption?; Disease Preventive Potential of Fruit and Vegetables, and Storing Fresh Fruit and Vegetables for Best Flavor.

Anyone interested in sponsoring an advertorial in the 2014 Spring or Fall issues should contact our Development Department as soon as possible as each issue will be limited to no more than five advertorials.

Get Ready for Fruits & Veggies—More Matters Month with Freshen Up & Pin Up

Fruits & Veggies—More Matters® month is just around the corner, and to help celebrate the month PBH has created a Freshen Up & Pin Up consumer challenge. The idea behind the challenge is to have consumers pin photos on the Pinterest challenge board, September 1-30, of their plates, bowls, etc. showing how they ‘freshened up’ a meal or snack by making half of it fruit and veggies. The Freshen Up & Pin Up challenge board will be live September 1.

"The Freshen Up & Pin Up consumer challenge is a fun and easy way for everyone to eat more fruit and vegetables while celebrating Fruits & Veggies—More Matters month," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "We’ve created a marketing toolkit filled with graphics, copy for newsletters and websites, and sample social media posts for our donors, supporters, and network of health professionals to help us promote the challenge. I would like to thank the members of our Marketing and Communications committee for helping with the development of the challenge.”

Pivonka added that the efforts of any company helping PBH to promote the Freshen Up & Pin Up challenge will be counted towards that organization earning Champion or Role Model status in 2013.

Let’s Move! Update: Healthy Lunchtime Winners Enjoy Second Annual Kids’ State Dinner

When kids get involved in creating healthy meals, the results can really be amazing! On July 9th, First Lady Michelle Obama hosted the second annual Kids’ State Dinner at the White House. Fifty-four chefs-to-be (and their parents) joined Mrs. Obama at the White House after submitting a healthy recipe as part of the Healthy Lunchtime Challenge. A selection of the winning healthy recipes were re-created by White House chefs and served to the guests. The kid-friendly gourmet meal included Sushi Salad, Garden Stir-Fry, and Lucky Lettuce Cups; just to name a few. The event was also filled with balloon animals, singing, and other kid-inspired fun.

The Healthy Lunchtime Challenge invited families to create an original lunchtime recipe that is healthy, affordable and delicious, and follows the nutritional guidelines of MyPlate—making half your plate fruits and vegetables. The winners were chosen by a panel of judges from the organizations that teamed up with Mrs. Obama on this initiative; Epicurious, the Department of Education and the Department of Agriculture.

After the dinner, other creative cooks tweeted or Vine’d their delicious and nutritious meals, using #KidsStateDinner. Let’s Move featured some of their favorites on their blog. Get more information and regular updates on this important initiative by visiting the Let's Move! website.

August Social Media Posts Now Available

The conclusion of the summer season will bring your social media to life with plenty to remember, cherish and chat about along the way. PBH makes it easy with handy, summer-inspired posts to keep your followers flowing and tweets a-glowin’.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from July 3, 2013 through August 7, 2013. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.

New Donors:
World Pak

Donors Who Increased Their Annual Contribution:
Bejo Seeds, Inc.
Hungenberg Produce, Inc.
Rocky Produce, Inc.
Western Precooling Systems

Returning Trustees ($10,000+ Annual Contribution):
Bayer CropScience
C.H. Robinson Worldwide, Inc.
Paramount Agricultural Company

Returning Donors:
Affiliated Foods Midwest Cooperative
Apio, Inc.
Borton and Sons
California Table Grape Commission
Colorado Potato Administrative Committee
Fresh Produce Association of the Americas
Gold Coast Packing, Inc.
Hollandia Produce, Inc.
Mission Produce, Inc.
Pennsylvania Apple Marketing Program
Publix Super Markets, Inc.
Richard Bagdasarian, Inc.
Save Mart Supermarkets
Sterilox Food Safety
Sun World International, LLC
Waverly Plastics Company, Inc.


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