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July 29, 2011

Get Ready for September Half Your Plate Promotions
Healthy Menu Options for Children are Growing
McDonald’s Makes Long-Term Commitment to Nutrition
PBH Committee and Task Force Fall Meeting
America’s More Matters Pledge Passes 3,250 Pledges
Use the Fruit & Veggie Happenings Page to Promote Events and Activities  
Let’s Move Update: Lacrosse on the South Lawn 
IFAVA Newsletter: Children’s Health in Canada
Donor Recognition & New Donor Welcome: Your Support Matters!

Get Ready for September Half Your Plate Promotions

Beginning September 1, in support of the new MyPlate replacement for MyPyramid, PBH will conduct the MyPlate Makeover Challenge:  Make Half Your Plate Fruits & Veggies!  Consumers will be asked to submit a photo and tell us how they have been able to make half their plate fruits and veggies!  Consumers can join the challenge by uploading a photo/picture (to the Fruits & Veggies—More Matters Facebook page) showing how they’ve been successful at filling half their plate with fruits and vegetables.  They can automatically receive a coupon(s) for fruit/veggies and be entered to win free grocery gift cards.  Real sponsored “plate of the week” photos will be featured to provide inspiration.

Also starting in September, PBH will issue regular news releases about MyPlate Makeovers.  Emphasis includes showing high quality real plate photo(s) and recipes (or serving suggestions) about how “half your plate” looks as a mixed dish, in a bowl, or when there isn’t a plate at all, and that it’s easy and not expensive.  Consumers will be challenged to try these meals and to submit a photo to the MyPlate Makeover Challenge on the Fruits & Veggies—More Matters Facebook page to receive coupons and the chance to win free grocery gift cards. 

Finally, PBH encourages industry and health professionals to follow us on Twitter or Facebook and participate in Twitter parties, re-tweeting, and reposting information on other Facebook pages as the MyPlate Makeover Challenge unfolds!  Links to or will also send consumers to the MyPlate Makeover Challenge.  A MyPlateMakeover button that can be posted on websites as a link to the Makeover Challenge will soon be available at

Healthy Menu Options for Children are Growing

On July 13, the National Restaurant Association unveiled a new nationwide initiative that provides parents and children with a growing selection of healthful menu options when dining out. “Kids LiveWell,” a program the Association launched in collaboration with Healthy Dining, highlights how restaurants are creating innovative solutions to provide better-for-you menu options.

“Kids LiveWell” underscores that restaurants can be part of the solution to ensuring a healthier generation and providing consumer choice in dining options,” said Dawn Sweeney, President and CEO of the National Restaurant Association. “More than 15,000 restaurant locations are participating in this initial launch and offering their young guests a selection of ‘Kids LiveWell’ choices, and we look forward to announcing additional restaurants and menu options in the coming months.”

“Kids LiveWell” is a first-of-its-kind voluntary initiative that shows the restaurant industry’s commitment to offering healthful menu items for children, with a focus on increasing consumption of fruits and vegetables, lean protein, whole grains and low-fat dairy, and limiting unhealthy fats, sugars and sodium.

Inaugural “Kids LiveWell” leaders include the following 19 brands: Au Bon Pain, Bonefish Grill, Burger King, Burgerville, Carrabba’s Italian Grill, Chevys Fresh Mex, Chili’s Grill & Bar, Corner Bakery Cafe, Cracker Barrel, Denny’s, El Pollo Loco, Friendly’s, IHOP, Joe’s Crab Shack, Outback Steakhouse, Silver Diner, Sizzler, T-Bones Great American Eatery, and zpizza.

To join “Kids LiveWell,” restaurants agree to offer and promote a selection of items that meet qualifying criteria based on leading health organizations’ scientific recommendations, including the 2010 USDA Dietary Guidelines.

Says Elizabeth Pivonka, president & CEO of PBH, “This is great news!  It used to be that eating out was a treat, but now it is simply a way of life for so many consumers with today’s hectic schedules.  Not only is it great that these restaurants have provided healthy options, but they are helping to identify them and promote them as well.  With more than 500,000 food service entities, and more than 200,000 of them as full-service restaurants, we still have a way to go, but 15,000 restaurants is a super start. I suspect more restaurants will sign up soon!” 

Parents can find “Kids LiveWell” options in their communities by visiting the “Kids LiveWell” section on Participating restaurants can add the “Kids LiveWell” icon to their menus to indicate qualifying items, as well.

To learn more about “Kids LiveWell,” visit


McDonald’s Makes Long-Term Commitment to Nutrition

On July 26th, Jan Fields, McDonald’s USA president, announced the company’s “Commitments to Offer Improved Nutrition Choices.”  The comprehensive plan aims to help customers, especially families and children, make nutrition-minded choices whether visiting McDonald’s or eating elsewhere. 

McDonald’s Commitments to Offer Improved Nutrition Choices include:

  1. Championing children’s well-being
  2. Expanding and improving nutritionally-balanced menu choices
  3. Increasing customers’ and employees’ access to nutrition information

Menu changes underway include the addition of more nutritionally-balanced choices that meet McDonald’s reputation for great taste and affordability, along with an increased focus on providing nutrition information that enables customers and employees to make simple, informed menu decisions. 

McDonald’s will begin rolling out a new Happy Meal in September 2011 that will automatically include apple slices.  By adding fruit in every Happy Meal, McDonald’s hopes to address a challenge children face in meeting the recommended daily consumption of produce.  “PBH applauds McDonald’s effort to include apples in every Happy Meal.  We have worked with McDonald’s for seven years and have seen their commitment to offering healthier menu options throughout this time.  Menu items take years to develop, test, and assure systems are in place, including adequate refrigeration in restaurants to adequate year-round supplies of produce.  I have no doubt that they will be successful in fulfilling their commitments and meeting their target milestones.”


PBH Committee and Task Force Fall Meeting

A meeting will be held in Atlanta, Georgia for all PBH committee and task force members on October 14th during PMA’s Fresh Summit annual convention.  Updates on the work of PBH’s various task forces and committees will be given.  All PBH Board of Trustees are also invited to attend the meeting.  Details and meeting materials will be sent via email to all participants in the coming weeks.


America’s More Matters Pledge Passes 3,250 Pledges 

Consumers nationwide are promising to eat more nutritious fruits and vegetables with the America’s More Matters Pledge: Fruits & Veggies … Today and Every Day! pledge campaign. The pledge is featured on the Fruits & Veggies—More Matters website,, and has now collected over 3,250 pledges!

Help PBH spread the word about the America’s More Matters Pledge to get consumers excited about promising to eat MORE! PBH encourages the industry to invite consumers to take the America’s More Matters Pledge in their own marketing efforts and to link to the pledge from their own websites.



Use the Fruit & Veggie Happenings Page to Promote Events and Activities

The Fruits & Veggies—More Matters consumer website’s interactive Fruit & Veggie Happenings page offers donors the opportunity to upload fruit and veggie related activities, promotions, contests, and events to help extend their consumer marketing and education efforts. Consumers use this page to search for activities in their local community by typing in their zip code.

New events recently added to the database include: Healthy Neighborhoods Detroit, Green Bay YMCA Healthy Kids Day, and the NuVal Store Tour. Fruits & Veggies—More Matters has promoted these and previously uploaded events on Twitter and Facebook and will continue to promote newly added activities in this way.

This is the perfect place to promote summer fruit and vegetable or nutrition related activities and events. Photos, PDFs, and information about the same event or activity occurring at multiple locations can also be uploaded, making it easy and convenient to populate this interactive tool. Visit the Fruit & Veggie Happenings page today and for help uploading events and activities, contact PBH Administrative Assistant Janet Skibicki.


Let’s Move Update: Lacrosse on the South Lawn

Last year, first lady Michelle Obama unveiled her Let’s Move initiative, aimed at eliminating childhood obesity in this generation.  PBH wants to keep readers informed about the latest happenings relating to this important initiative.

Earlier this month, Native American youth and kids from the DC area enjoyed playing lacrosse at the White House as part of the South Lawn Series and the Let's Move! in Indian Country campaign, a part of Mrs. Obama’s Let’s Move initiative. The children explored the sport and its origins, learning both traditional and modern forms of the game.

For more information about the Let’s Move initiative, visit the Fruits & Veggies—More Matters Let’s Move page of the Fruits & Veggies—More Matters website.


IFAVA Newsletter: Children’s Health in Canada            

This month’s edition of the International Fruit and Vegetable Alliance’s (IFAVA) scientific newsletter discusses children’s health in Canada. Specifically, this issue contains articles that discuss the parental perception of children’s eating habits, Canadian pediatric hospitals, and promoting healthy eating and active living differently for boys and girls. For more information, visit IFAVA or contact PBH Administrative Assistant Janet Skibicki.

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from July 6, 2011 through July 29, 2011. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Donor :
Jem-D International Greenhouse Vegetables

Returning Trustees ($10,000+ Annual Contribution):
Domex Superfresh Growers

Returning Donors:
Spartan Stores, Inc.
Tanimura & Antle
Times Super Markets


For more information, contact Kristen Stevens.


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