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July 20, 2012
Articles

New Opportunity to Reach Supermarket Dietitians at Fresh Summit
2013 Annual Conference: Registration Opens August 1
August Fruit and Vegetable Social Media Posts
PBH Hosts August Twitter Party
IFAVA Newsletter: Fruit and Vegetable Consumption Impacts Health Outcomes

 


New Opportunity to Reach Supermarket Dietitians at Fresh Summit


A new sponsorship available this year focuses on outreach to supermarket dietitians at the 2012 Produce Marketing Association's (PMA) Fresh Summit Convention and Expo! Eighty percent of fruit and vegetables are purchased through grocery retailers and working with supermarket dietitians is essential to increasing sales as they are key professionals who consumers and other retail departments speak with daily about your products. With your support, more than 15 corporate-level supermarket dietitians will attend a two-day session at PMA's Fresh Summit to help expand and enhance their skills relative to increasing fruit and vegetable consumption. Your sponsorship dollars include: 

  • Travel and accommodation costs for dietitians/retailers.
  • Networking opportunities with supermarket dietitians.
  • Opportunity to present information, trends, or issues about your product.
  • Time on the show floor with dietitians.

There are three levels of sponsorship available (premier, supporting, and attending). Please contact Renee Bullion or Cyndy Dennis for more information about this exciting sponsorship opportunity or other 2013 sponsorships that are available.


2013 Conference: Registration Opens August 1


In less than two weeks registration opens for our 2013 Annual Conference: The Consumer Connection. Mark your calendars now for the event of 2013, which will be held March 13 – 15, 2013, at the W Hotel in San Francisco. An exciting agenda features insightful speakers, panel discussions, and presentations designed to provide the latest consumer marketing trends, strategies, and research related to fruit and vegetables. Look for a registration link via email in your inbox soon!


Sponsorships for the 2013 annual conference are also available at a variety of levels and benefits to make the most of your marketing investment. Contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis for more information about available sponsorships.


August Fruit and Vegetable Social Media Posts


Say hello to the dog days of summer! It's August and that means it's time to spend cooling off by the pool, on the beach, or taking one last vacation. It also means thinking about back-to-school—it's right around the corner! PBH is pleased to provide you with social media posts designed for Facebook and Twitter use during the month of August. Please use the attached sheet of social media posts as written, or tweak the copy to suit your own needs. Below are nutrition health observances that are recognized during August: 

  • National Watermelon Day (August 3)
  • National Peach Month

If you have any questions, please contact our Social Media Coordinator Janet Skibicki.


PBH Hosts August Twitter Party


Join us Wednesday, August 1 at 4:00 p.m. (EDT) for our monthly Twitter chat when we'll be discussing how fruits and vegetables can help you keep cool during the hot days of summer. Bring your ideas for refreshing summer salads, drinks, and desserts to share with consumers. Use hashtag #Cool&Healthy.


IFAVA Newsletter: Fruit and Vegetable Consumption Impacts Health Outcomes


Two studies published in the July/August issue of the IFAVA Newsletter support findings that increased fruit and vegetable consumption is linked to a decreased risk of developing chronic disease.


The first study focused on body mass index (BMI) and waist circumference (WC) and included participants from five European countries. Diet, lifestyle, and medical history information were obtained for all participants, and follow-up examinations were conducted over a period of 5.5 years. Of all the food groups considered, fruit and dairy consumption were inversely associated with gains in waist circumference for a given body mass index (WCBMI), indicating that a higher consumption of fruit and dairy was associated with a lower increase of abdominal fatty tissue. On the other hand, the consumption of white bread, processed meat, margarine, and soft drinks were all positively associated with a higher WCBMI, which indicates that a higher consumption of these foods was associated with a higher increase of abdominal fatty tissue. The study finds that a whole dietary pattern incorporating these food recommendations may yield further benefits on health, in this case the prevention of abdominal fat accumulation.


The second study further examined the impact of a diet high in fruit and vegetables on breast cancer risk. The study was conducted in Italy, which is known for its Mediterranean diet consisting of a large variety of fruit and vegetables. Diets were investigated through Food Frequency Questionnaires to capture local dietary habits typical of the Italian population in different areas of the country. The total vegetable consumption category included all sorts of raw and cooked fresh vegetables including specific subgroups like leafy vegetables, tomatoes, other fruiting vegetables (peppers, artichokes), root vegetables, cabbages, garlic, onions, etc. The total fruit consumption category included all sorts of fresh fruit, nuts, and seeds, as well as dried and canned fruit.


After a follow-up of approximately 11 years, newly diagnosed breast cancer cases were identified and included in the analyses. Researchers found that women who had the highest consumption rate of fruit and vegetables have a 35 percent reduction in breast cancer risk. An association also emerged for increasing the consumption of leafy vegetables, fruiting vegetables, and raw tomatoes. The results warrant further investigation in order to better understand the specific effects of a high consumption of vegetables in the context of the Mediterranean diet.


For detailed information on this research, read the full July/August issue of the IFAVA Newsletter.



PBH is pleased to recognize the following companies who have contributed their support to the Foundation from July 2, 2012 through July 18, 2012. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.


New Donors:
JSI Store Fixtures
 

Donors Who Increased Their Annual Contribution:
Albert's Organics/UNFI
B & B Produce, Inc.
Gold Coast Packing, Inc.
Lipman
Pennsylvania Apple Marketing Program
 

Returning Donors:
Affiliated Foods Midwest Cooperative
Backyard Farms LLC
California Raisin Marketing Board
Coborn's, Inc.
Foodtown, Inc.
Live Oak Farms
Martori Farms

 

For more information, contact PBH Development Director Renee Bullion.

 

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