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July 8, 2011

MyPlate and Fruits & Veggies—More Matters Tie Together
USDA Seeks Partners
New Half-Your-Plate Marketing Toolkit Available Online!
Social Media Outreach Expands as PBH Hosts First Twitter Party
Make Plans Now for Fruits & Veggies—More Matters Month!
USDA Seeks Nominations for Fruit and Vegetable Industry Advisory Committee
Let’s Move Update: Recipe Winners Announced
Website Poll: Do You Fill Half Your Plate?

MyPlate and Fruits & Veggies—More Matters Tie Together

The U.S. Department of Agriculture (USDA) has linked their site to the Fruits & Veggies—More Matters® consumer website in multiple locations! This will drive a great amount of traffic to our website where people interested in fruits and vegetables and good nutrition will find a plethora of information on relevant topics. Below is a list of the web pages that link to

USDA Seeks Partners

PBH has been approved as a National Strategic Partner with USDA to help spread the word about the new MyPlate food graphic and encourage Americans to fill half their plate with healthy fruits and vegetables. USDA is also looking for other enthusiastic, hands-on companies with good networks to be involved. If your company would like to support USDA in the effort to disseminate the new MyPlate information to consumers, including key messages like “make half your plate fruits and vegetables,” USDA offers two levels of participation: Community Partners and National Strategic Partners.  

Community Partners will make up USDA’s primary partner category encompassing most members. Community Partners can commit to any level of involvement to promote the Dietary Guidelines, from developing an outreach program for their community, to posting a link to the Dietary Guidelines for Americans 2010 website, to incorporating federal nutrition content in an article or book. To sign on as a Community Partner, complete a brief form online at

National Strategic Partners will consist of companies and organizations that are national in scope and reach and also fulfill the following required inclusion criteria: they must have a health mandate consistent with the Dietary Guidelines for Americans 2010 and the mission of USDA’s Center for Nutrition Policy and Promotion (CNPP), they will promote nutrition content in the context of the entirety of the Dietary Guidelines for Americans 2010, they will specifically disseminate CNPP’s Dietary Guidelines messages, and they will participate in CNPP sessions to develop and execute a joint strategic nutrition promotion plan annually. National Strategic Partners will need to complete an application form demonstrating how they meet the inclusion criteria and a memorandum of intent by visiting

For more information about becoming either a Community Partner or a National Strategic Partner with USDA, contact USDA’s Shelley Maniscalco at

New Half-Your-Plate Marketing Toolkit Available Online!

A useful new toolkit is now available online at The Half-Your-Plate Social Media Marketing toolkit was designed to help retailers, growers, processors, suppliers, educators, and health professionals support the dietary recommendation to fill half your plate with fruits and vegetables via social messaging with sample Facebook posts and tweets for Twitter. Donors can use these in their own social media outreach efforts. 

The new Half-Your-Plate Social Media Marketing toolkit also contains information on linking to the Fruits & Veggies—More Matters consumer website,, encouraging consumers to take America’s More Matters Pledge: Fruits & veggies…Today and Every Day!, and promoting fruit and veggie related activities, promotions, contests and events using the Fruit & Veggie Happenings Page

Due to donor requests, PBH has developed four different versions of this valuable new toolkit: the Half-Your-Plate Retail Toolkit, the Half-Your-Plate Grower and Processor Toolkit, the Half-Your-Plate Supplier Toolkit, and the Half-Your-Plate Educator Toolkit. Check out the new Half-Your-Plate Social Media Marketing toolkit designed especially for you online now! To receive a CD of the new toolkit materials in the mail, contact PBH Administrative Assistant Janet Skibicki.

Social Media Outreach Expands as PBH Hosts First Twitter Party

Fruits & Veggies—More Matters has almost reached the Twitter milestone of attracting 6,000 followers, and the Fruits & Veggies—More Matters presence on Facebook now has over 6,000 "likes," formerly known as fans. 

In late June, PBH hosted a Twitter Party to discuss USDA’s new MyPlate food graphic with Fruits & Veggies—More Matters’ followers and others. Tweets from consumers, registered dietitians, and other healthcare workers confirmed that the new graphic is a hit! Some topics discussed during the hour-long event included; “What do you think of #MyPlate? Do you like it better than MyPyramid?”, “Will #MyPlate be a useful tool for teaching children proper nutrition?”, “What types of real life examples of #MyPlate would you like to see? Lunchbox? Breakfast?”, and “Would you be interested in a weekly email with recipes for one #MyPlate compliant meal?”. 

Some party participants remarked on how many dietitians have been using a plate-based model to help their clients, both adult and children, grasp the way proper nutrition should look on a per meal basis for years. Several felt the new graphic was much easier for consumers to learn, retain, and apply in a real-life setting than the old MyPyramid graphic. Many PBH tweets linked back to various pages on

PBH believes this Twitter Party was, at least in part, responsible for the rapid addition of so many new Twitter followers and Facebook likes for Fruits & Veggies—More Matters. PBH encourages readers to use script ideas from the new Half-Your-Plate Social Media Marketing toolkit (mentioned above) to host their own Twitter Party. It’s a great way to connect with a variety of different audiences, up your own social media stats, and get the word out about filling half your plate with fruits and vegetables all at once! For more information, contact PBH Communications Specialist Jill LeBrasseur.

Make Plans Now for Fruits & Veggies—More Matters Month!

September, National Fruits & Veggies—More Matters Month, is rapidly approaching and it’s not too soon to begin making plans. This month-long event puts fruits and vegetables center stage and offers industry members a timely platform to promote increased fruit and vegetable consumption. PBH wants to make sure donors have all the resources they need to make this September a success! 

PBH has developed several promotional materials that can be used to get the word out and encourage consumer participation. You’ll find these materials on the PBH website,, and in the PBH Nutrition Education Catalog, Use these materials to host a Munch Crunch Bunch Treasure Hunt party, a Take Your Child to the Supermarket program, or a  Supermarket School Tour. Coming soon you’ll find other materials related to the new MyPlate graphic and supporting the message of filling half your plate with fruits and vegetables at each meal and snack. For additional details about the “half your plate” sponsorship opportunity, view the Half Your Plate Sponsorship Form, or contact PBH Development Director Renee Bullion

Sign up for PBH’s Keeping Moms Informed e-newsletter and check out the new Fruit & Vegetable Blog: Stem & Stalk … Let's Talk on Encourage employees and customers to do so as well. If your company hasn’t already added a link from its website to, add one now. Make sure the Fruits and Veggies—More Matters logo appears on product packaging and signage. 

State nutrition education coordinators, retailers, suppliers, and educators are encouraged to promote National Fruits & Veggies—More Matters Month in all activities – with the media, selected audiences, and consumers nationwide. 

September will be here before you know it, so start making plans now! For more information and other ideas for celebrating National Fruits & Veggies—More Matters Month, contact PBH Marketing and Communications Assistant Jill LeBrasseur.

USDA Seeks Nominations for Fruit and Vegetable Industry Advisory Committee

The U.S. Department of Agriculture (USDA) is seeking nominations for the Fruit and Vegetable Industry Advisory Committee. This committee will examine the full spectrum of issues faced by the fruit and vegetable industry and advise the Agriculture Secretary on how the USDA's Agricultural Marketing Service (AMS) can tailor its programs to better meet the fruit and vegetable industry's needs. 

Up to 25 representatives from the fruit and vegetable industry will be appointed to serve two three-year terms by the Secretary of Agriculture. The committee will include fruit and vegetable growers/shippers, wholesalers, brokers, retailers, processors, fresh cut processors, and foodservice suppliers. Individuals from state agencies involved in organic and non-organic fresh fruits and vegetables at local, regional, and national levels, state departments of agriculture, and trade associations will also be represented on the committee. 

Written nominations of industry members interested in serving on the committee must be received on or before July 20, 2011 and should be sent to Robert C. Keeney, Deputy Administrator, c/o Pamela Stanziani, Designated Federal Officer, Fruit and Vegetable Programs, USDA Room 2077-S, Stop 0235, Washington, D.C. 20250-0235; faxed to (202) 720-0016; or e-mailed to Additional information about the Fruit and Vegetable Industry Advisory Committee is available at

Let’s Move Update: Recipe Winners Announced

Last year, first lady Michelle Obama unveiled her Let’s Move initiative, aimed at eliminating childhood obesity in this generation.  PBH wants to keep readers informed about the latest happenings relating to this important initiative. 

USDA has announced the winners of the Chefs Move to Schools Recipes for Healthy Kids contest. Last September, kids, nutrition experts, and community members were asked to create recipes to be incorporated on menus for the National School Lunch program. A team of experts recently finished traveling the country testing each of the finalists’ recipes. 

Winners were chosen from each of the three categories: Whole Grains, Dark Green and Orange Vegetables, and Dry Beans and Peas. Taking first place in the Whole Grains category was Porcupine Sliders, submitted by Intermediate District 287, South Education Center Alternative, Richfield, MN. Winning the Dark Green and Orange Vegetables category was Central Valley Harvest Bake, submitted by Joshua Cowell School, Manteca, CA. First place in the Dry Beans and Peas category went to Tuscan Smoked Turkey & Bean Soup, submitted by Ira B. Jones Elementary School, Asheville, NC. 

In addition to the recipes being professionally judged, the public was also invited to visit the website and vote for their favorite.  The popular choice winner was Tasty Tots from Bellingham Memorial Middle School Bellingham, MA. They will receive $1,500 for that winning recipe.

An overall grand prize winner will be announced July 25 and be added to school menus across the nation in the upcoming school year. The top ten recipes in each category will be published in a cookbook later this year. 

For more information about the Let’s Move initiative, visit the Fruits & Veggies—More Matters Let’s Move page of the
Fruits & Veggies—More Matters website.

Website Poll: Do You Fill Half Your Plate?

As you may know, we have an ongoing poll available on the Fruits & Veggies—More Matters website that provides, not only an entertaining game for the visitors, but also a way to gather useful information about visitors and content for future updates. A recent poll asked consumers how much of their plates were covered by fruits and vegetables. 

The question specifically asked, “How Much of Your Plate is Filled with Fruits/Veggies at Each Meal?” and asked responders to select from the responses: less than half the plate, half the plate, more than half the plate, or I have no idea. Out of 56 poll responders, 43 percent (24) said half their plate was filled with fruits and vegetables, 39 percent (22) said fruits and veggies made up more than half their plate, 14 percent (8) said less than half their plate was fruits and vegetables, and 4 percent (2) said that they had no idea how much of their plates were filled with fruits and vegetables. 

New poll questions will look to website visitors for information about their lifestyles and their current level of understanding of the importance of fruits and vegetables, driving new enhancements to the website. These polls have proved to be quite useful as they, along with many other forms of user feedback, have resulted in significant website additions and enhancements. For more information about the surveys or their results, contact PBH Nutrition Website Development Manager Sandra Ely.

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from June 21, 2011 through July 5, 2011. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Returning Trustees ($10,000+ Annual Contribution):
Gills Onions, LLC
The Walt Disney Company

Returning Donors:
Jasmine Vineyards, Inc.
LGS Specialty Sales, Ltd.
Little Farm Frozen Foods, Inc.
Mission Produce, Inc.
North Bay Produce, Inc.
Save Mart Supermarkets
Turbana Corporation
Yucatan Foods


For more information, contact Kristen Stevens.


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