Produce For Better Health Foundation

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July 6, 2012

Social Media Expands to Pinterest
2013 Annual Conference Sponsorships Now Available
Studies Show Fruit and Vegetable Consumption Results in Younger Looking Skin
Join PBH for July Twitter Chat

Social Media Expands to Pinterest

PBH is excited to announce it has expanded its social media channels to include Pinterest. If youre not familiar with Pinterest, it is a virtual "pinboard" that allows users to create and manage theme-based image collections. The site allows people to connect via their interests and re-pin images to their own boards. Pinterest works especially well when used with Twitter to encourage Twitter followers to view a specific image posted on Pinterest. While there are dozens of image themes available, PBH is focusing on highlighting our fruit and vegetable healthy recipe collection, fruit and vegetable "how-to" videos, gardening tips, and nutrition education catalog products.

As with all social media, making connections is the key to success and PBH would like to connect with all our supporters who currently have Pinterest accounts. In addition, if you do not have a Pinterest account, you must either request an invite via the Pinterest website or PBH can send you an invite as an active member. We have already made connections with some of our supporters and begun sharing some of their images and recipes on our boards to gain them further exposure. Our goal is to use this social media channel as another means to promote our industrys message of eating fruits and vegetables for better health.

Visit the Fruits & Veggies—More Matters® Pinterest account to see what its all about and please contact our Social Media Coordinator Janet Skibicki if you have a Pinterest account so that she can be sure we are following you. If you are interested in starting a Pinterest account, also contact Janet so that she can send you an invite and answer any questions you may have about the process.

2013 Annual Conference Sponsorships Now Available

The Consumer Connection: PBHs Annual Conference will be held March 13 - 15, 2013, at the W Hotel in San Francisco and will feature unique opportunities for attendees and sponsors. Sponsorships are now available at a variety of levels and benefits designed to make the most of your marketing investment.

To learn more about the sponsorship packages for this event or other PBH sponsorship opportunities, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis. Make plans to join us for the 2013 Annual Conference—registration opens August 1, 2013!

Studies Show Fruit and Vegetable Consumption Results in Younger Looking Skin

An article published in the June issue of the IFAVA Scientific Newsletter reinforces that eating a diet rich in fruits and vegetables is the best strategy in the fight against premature skin aging.

Fruits and vegetables are natural sources of antioxidants, which is the bodys defense mechanism against free radicals that cause premature skin aging. Research found that carotenoids (antioxidants) in foods, especially fruits and vegetables, accumulate in the skin. In fact, skin concentrations increase the day after the antioxidant-rich produce is eaten. The concentrations are maximal at the skins surface since sweat carries them toward the superficial epidermal layers.

Greater fruit and vegetable consumption results in higher carotenoid concentrations in the skin. Situations such as stress, sun exposure, alcohol consumption, or lack of sleep can reduce carotenoid concentrations, proving that lifestyle has an impact on accumulation as well.

Read the full article for more detailed information on this study.

Join PBH for July Twitter Chat

July is prime time for family vacations and PBH will host Part II of our Summer Twitter Party Series on July 11 at 4:00 p.m. (EDT) with Tips for Taking Fruits & Veggies on Your Summer Destinations. Join our chat and share ideas with consumers on healthy eating options when traveling or eating out on vacation. Simply use hashtag #HealthyTravel.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from June 20, 2012 through July 2, 2012. Your generous contributions help support PBHs many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Donors:
Ouhlala Gourmet Corp.

Donors Who Increased Their Annual Contribution:
Great Lakes International Trading, Inc.
The Los Angeles Salad Company, Inc.
North Bay Produce, Inc.

Returning Donors:
F.C. Bloxom Company
Gills Onions
Grant J. Hunt Company
The Greenery
King Kullen Grocery Co., Inc.
Southern Specialties


For more information, contact PBH Development Director Renee Bullion.


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