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June 22, 2012

2013 Sponsorships Now Available
PBH Shares Findings from Annual Consumer Research
New Report Highlights Misleading Statements about the Safety of Fruits and Vegetables
July Fruit and Vegetable Social Media Posts

2013 Sponsorships Now Available

PBH is excited to announce that our 2013 sponsorships are now available! Along with many sponsor favorites, there are new opportunities designed to further enhance your marketing and advertising this year.

Supermarket dietitians play an important role in the sale of fruit and vegetables to consumers, and this is why PBH is pleased to introduce two ways you can help expand and enhance their skills. Sponsorships include hosting a 2-day session, occurring during PMAs 2012 Fresh Summit, for 15 corporate-level supermarket dietitians. The second sponsorship will support the attendance of 30 corporate-level supermarket health and wellness program directors, supermarket dietitians, and/or fruit and vegetable buyers (processed and fresh) at PBHs 2013 Annual Conference: The Consumer Connection!

Web and social media continues to grow and this year PBH offers unique opportunities via its Fruits & Veggies—More Matters® consumer website, where youll have access to more than 100,000 monthly web visitors, 32,000 Facebook fans, 16,000 Twitter followers, and 55,000 weekly e-newsletter recipients. In addition, a new blogger outreach opportunity can provide you with the ability to share products and information with key social media influencers while PBH coordinates outreach efforts and minimizes your costs.

The fight against childhood obesity has never been stronger than it is today, and through Team Classroom Support you can help children in your community learn why fruit and vegetables are important to eat every day.

Back by popular demand are our Half Your Plate sponsorships, State of the Plate (National Eating Trends Research) sponsorship, and Annual Consumer Research: The Consumer Speaks sponsorship.

For detailed information about all opportunities available, please visit the sponsorships section of the PBH Foundation website. For specific details about an opportunity, please contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

PBH Shares Findings from Annual Consumer Research

Earlier this year, PBH conducted a consumer survey focused on moms with children 10 and under, and the motivators, barriers, and needs related to their fruit and vegetable consumption. For 2012, PBH surveyed 700 moms with kids 10 and under, and 600 primary shoppers (the one member of the household purchasing the majority of the food who may or may not have children). The primary shopper group included representatives from the following demographic groups: Males and Females (over 18, single or married); Older and Younger (above or below 35, male or female); Single or Married (over 18, male or female); Lower Income and Higher Income (annual income above or below $50,000, male or female). Key findings from the survey include: 

  • Moms and primary shoppers most commonly cite the Internet when looking for information on how to incorporate more fruit and vegetables into daily meals and snacks.
  • All groups want more recipes, cost saving tips, information on how to store fruit and vegetables, knowing whats in season, new cooking techniques, and new serving suggestions.
  • Cost, taste, and freshness are the most important factors for moms and other primary shoppers when shopping for fruit and vegetables. Valuable cross-marketing opportunities exist related to these factors.
  • Moms and primary shoppers typically spend more than 30 minutes to prepare a meal; 84 percent of moms spend 30 minutes or more compared to 67 percent of primary shoppers.
  • Supermarket fliers and in-store signage/displays continue to be the most efficient communication method to influence all primary shoppers to purchase a product, particularly for the female primary shopper. Supermarkets remain the top way moms and primary shoppers learn about the Fruits & Veggies—More Matters national health campaign and are influenced to buy more fruit and vegetables, thereby increasing sales and consumption.
  • Male primary shopper data suggests that this group needs to be marketed to differently. Compared to female primary shoppers, they are more likely to eat fruit and vegetables because of the energy provided, whereas the female shopper is more likely to eat them to prevent weight gain. The male shopper more often forgets to buy fruit and vegetables, compared to the female shopper, and finds receiving regular reminders useful.

For more information about this research, read the full press release and view the complete summary and key point document in the research area of the PBH Foundation website.

New Report Highlights Misleading Statements about the Safety of Fruits and Vegetables

This week, the Alliance for Food and Farming issued a new report, "Scared Fat," that illustrates how negative and misleading statements about the safety of fruit and vegetables is impacting consumption and undermining public health campaigns designed to improve consumers diets and reduce obesity rates in the United States.

The report features results of recent consumer research, including an analysis of that research by experts in nutrition, consumer behavior, and farming. Based upon this analysis, the experts have reached five key conclusions: 

  • The research clearly shows an emerging public health threat, and while it may be unintentional, the impact of negative media reporting on food safety issues is not promoting the consumption of healthy fruit and vegetables.
  • An obesity epidemic exists and current media and internet reporting is increasing fears consumers have about eating fruit and vegetables, which is lowering the faith people have in government regulations implemented to protect them.
  • It is inaccurate to suggest that organic is the only safe choice when it comes to selecting safe fruit and vegetables, as there is no scientific evidence to support this claim.
  • Some well-intentioned media and internet reports on food safety may create a situation where consumers feel like they are making inferior choices when they purchase conventionally grown fruit and vegetables rather than organic.
  • The key message we need to continue to deliver is, eat more fruit and vegetables.

Among the most disconcerting findings from the research was that almost 10 percent of low-income consumers stated they would reduce consumption of fruit and vegetables after hearing negative safety messages, while another nine percent of low income consumers stated they didnt know what they should do.

For more information, please read the full press release from the Alliance for Food & Farming.

July Fruit and Vegetable Social Media Posts

PBH is pleased to provide you with social media posts designed for use on Facebook and Twitter during the month of July. Please feel free to use the attached sheet of posts as they are written or tweak to fit your own needs. In addition, weve provided a list of nutrition or food days recognized in July.  

  • Blueberry Month
  • Grilling Month
  • Picnic Month
  • Salad Week (4th week of month)
  • Eat Beans Day (July 3)
  • Macaroni Day (July 7)
  • Hamburger Day (July 28)

If you have any questions, please contact our Social Media Coordinator Janet Skibicki.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from June 5, 2012 through June 20, 2012. Your generous contributions help support PBHs many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Returning Trustees ($10,000+ Annual Contribution):
Four Seasons Produce, Inc.
Safeway, Inc.
Syngenta Corporation

Donors Who Increased Their Annual Contribution:
Andrews Brothers, Inc.
Apio, Inc.
Heartland Produce
Morita Produce Company & Nuthouse
Rigby Produce, Inc.
Spokane Produce, Inc.
Valley Fig Growers

Returning Donors:
Boskovich Farms, Inc.
Brookshire Brothers, Inc.
Chestnut Hill Farms
Colorado Potato Administrative Committee
Fresh Produce Association of the Americas
Idaho Potato Commission
Mission Produce, Inc.
River Ranch Fresh Foods, LLC
Trinity Fruit Sales


For more information, contact Kristen Stevens.


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