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June 8, 2012

2013 Annual Conference—Save the Date!
Fruits and Vegetables Included in Plan to Improve Nation's Health
PBH Gives The Walt Disney Company Two Thumbs Up
New Report on Food Advertising to Children Shows Little Change
Are You on Track to Become a Role Model or Champion?
Let's Move! Update: The Healthy Lunchtime Challenge

2013 Annual Conference—Save the Date!

Mark your calendars—PBH’s 2013 Annual Conference, The Consumer Connection!, is scheduled for March 13 - 16, 2013. In addition, PBH is excited to announce the W San Francisco has been selected as the location for the conference! The W is a stylish escape located in the heart of the city, offering a fresh ambiance for our all-encompassing conference. The agenda will feature insightful speakers, panel discussions, and presentations designed to provide the latest consumer marketing trends, strategies, and research related to fruits and vegetables.

Monthly posts touch upon fruits and vegetables that are in season, our All Forms Matters message, and other consumer-friendly messages like cooking and gardening tips. Some contain links which direct users back to the Fruits & Veggies—More Matters® website for additional information. Some of the Facebook posts are designed to be used with their "poll" feature, while others ask Facebook fans a question to trigger responses and online dialogue.

Registration information will be sent via a variety of communication channels and we will provide full registration information in a future PBH Direct! issue. If you haven’t been to the W San Francisco and would like to learn more, please visit their website for more information.

Fruits and Vegetables Included in Plan to Improve Nation's Health

This week, the Bipartisan Policy Center released a report entitled, Lots to Lose: How America’s Health and Obesity Crisis Threatens our Economic Future, which calls on both public and private sectors to collaborate in creating healthy families, schools, and workplaces and communities, focusing on existing best practices that can be implemented on a large scale to broaden their impact on the growing obesity crisis in America.

Several of the strategies targeted areas that would help increase consumption of fruits and vegetables as a sustainable way to combat obesity and related health-care costs. One strategy is a generic fruit and vegetable promotion program, paid for out of an expanded specialty crop block grant program, to establish a national pool of funding to promote specialty crop market promotion and nutrition education, modeled after the Fruits & Veggies—More Matters® campaign. Other strategies included nutrition training in medical education; developing new dietary guidelines for a child’s first thousand days; covering pregnant women and children up to two years old; and developing a database of exemplary workplace wellness programs with cost/benefit analysis to help scale up best practices. At the request of the co-founders of the report, Elizabeth Pivonka, president and CEO of PBH, provided them with data and information such as the National Action plan report card. Led by PBH in 2010, The national Fruit & Vegetable Alliance issued a report card on progress made on strategies outlined in the 2005 National Action Plan.

PBH Gives The Walt Disney Company Two Thumbs Up

PBH President and CEO Elizabeth Pivonka was among several invited guests for this week’s special event and announcement by The Walt Disney Company introducing their new standards for food advertising on food programming targeting kids and families. The Walt Disney Company is the first major media company to introduce such standards.

Under these new standards, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations will be required by 2015 to align with federal nutrition standards, promote fruit and vegetable consumption, limit calories and reduce saturated fat, sodium, and sugar. See the entire press release for more information.

New Report on Food Advertising to Children Shows Little Change

A recently released study, The Rudd Report: Trends in Television Food Advertising to Young People: 2011 Update, shows only minor progress has been made toward reducing the amount of food and beverage advertising to children. The study found the total food and beverage advertising seen by children declined 5 percent compared with 2010, but children continued to view approximately 13 ads per day (compared to the previous 14 ads per day) that almost exclusively promoted categories of products with little or no nutritional value.

The study also examined the effects of the Children’s Food and Beverage Advertising Initiative (CFBAI), which was launched in 2006 by the Council of Better Business Bureaus in an effort to improve food advertising targeted to children. Results provide mixed analysis. Compared with 2004, when children had the highest exposure to food ads, they now view 8 percent fewer food and beverage ads overall. The majority of unhealthy food categories (carbonated beverages, sweet snacks, and crackers and savory snacks) reduced advertising to children. However, compared with 2007, children now view 5 percent more food and beverage ads in total. Beverage companies have increased advertising since implementation of the CFBAI and three of the least nutritious categories (fast food, candy, and other restaurant food) now advertise significantly more than they did before, while other categories (cereal and sweet snacks) have consistently declined. Primarily healthy categories (fruits, vegetables, and bottled water) have increased advertising to children, but children continue to view less than one ad per week for these categories.

Another area of concern has been the increase in food and beverage advertising to adolescents. While it has leveled off in 2011, there has been an increase of exposure to candy of 120 percent. Adolescents viewed 1,100 more food and beverage ads in 2011 versus 2007, which raises significant concerns.

For additional information, you can read the full Rudd Report.

Are You on Track to Become a Role Model or Champion?

Since we’re only half way through the year, it’s a good time to remind our supporters there is still plenty of time to attain Role Model or Champion status for 2012. In fact, 33 companies were off to a good start at the end of the first quarter through their support of the Fruits & Veggies—More Matters message. These include: Ahold, Bashas’, Blue Book Services, Inc., C.H. Robinson, California Avocado Commission, Chelan Fresh Marketing, Del Monte Foods, Del Monte Fresh, Dole Food Company, Inc., Donelan’s, Duda Farm Fresh Foods, Food Lion, Giorgio Mushrooms, Grimmway, H.M. Clause, HMC Farms, Hy-Vee, Kellogg Company, King Kullen, McDonald’s, Monsanto Vegetable Seeds, Pear Bureau Northwest, PepsiCo Foodservice, Rainier Fruit Co. Inc., Safeway, Stemilt Growers, Inc., Subway, Sun-Maid, Syngenta, Vance Publishing, Wakefern, Weis, and Wells Fargo.

Make sure you’re tracking your own efforts—visit our Role Model/Champion page on the PBH Foundation website for additional information about the type of criteria we look for in a Role Model or Champion.

Let's Move! Update: The Healthy Lunchtime Challenge

Let’s Move! is teaming up with the Department of Education, the USDA, and Epicurious to find lunch ideas that are healthy, affordable, and tasty. Now through June 17, parents of children ages 8 - 17 are encouraged to submit an original recipe for a nutritious and tasty lunch entrĂ©e. Entrants have a chance to win a trip to Washington, D.C., to attend a Kids' "States Dinner" at the White House, which will be held in August, and enjoy a feast where the winning recipes will be served!

Entrants are encouraged to review the MyPlate guidelines prior to submitting their entry and remember that entries should represent each of the food groups—fruits, veggies, whole grains, protein, and low-fat dairy foods. Recipes may be submitted online or through the mail. Learn more about the Healthy Lunchtime Challenge by visiting the contest page on the Epicurious website.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from May 23, 2012 through June 5, 2012. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Board of Trustee Companies:
The Morning Star Company

New Donors:
Stapleton-Spence Packing Company
USA Rice Federation

Returning Trustees ($10,000+ Annual Contribution):
Del Monte Foods
Domex Superfresh Growers

Donors Who Increased Their Annual Contribution:
Datepac, LLC
Ruiz Sales, Inc.

Returning Donors:
AmeriFresh, Inc.
Coast Produce Company
Crown Poly, Inc.
Harps Food Stores, Inc.
NatureSeal, Inc.
Stater Brothers Markets
Subway Franchise World Headquarters
Waverly Plastics Company, Inc.


For more information, contact Kristen Stevens.


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