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June 7, 2013

Annual Survey Shows Fruits & Veggies—More Matters Brand Creates Good Will among Consumers
2014 Annual Conference Dates and Location Announced
Strong Standards for School Snacks Increase Lunches and Revenue
Unhealthy Food Ads Dominate Spanish TV Shows for Kids
PBH Joins USDA in Celebrating Second Anniversary of MyPlate
June Social Media Posts Now Available

Annual Survey Shows Fruits & Veggies—More Matters® Brand Creates Goodwill among Consumers

Results from PBH's Annual Survey, representing 700 moms with children 10 years of age and under, indicate that the Fruits & Veggies—More Matters® national health campaign and brand resonates with them, demonstrating the brand's strong affinity and goodwill among this primary household shopper of fruit and vegetables. The survey has been conducted since 2007, but in 2013 questions were added to establish a baseline for brand affinity. The data shows that the brand has cultivated goodwill with moms:  

  • 78% appreciate the brand as a reminder to eat more fruit and vegetables
  • 75% believe the brand is favorable and relevant to them
  • 70% view the brand as making them want to live a healthy lifestyle
  • 69% find the brand appealing
  • 64% find the brand trustworthy

PBH reaches consumers with the Fruits & Veggies—More Matters logo and brand messaging through a variety of channels that include the consumer website, multiple social media platforms, Supermarket Registered Dietitians and Health Professionals, donors who utilize the Fruits & Veggies—More Matters logo on approved packaging, POS signage, consumer-oriented websites, and in promotions, contests, and challenges, nutrition education materials and promotion items from the PBH Healthy Resources online catalog, and sponsors of PBH's Team Classroom initiative.

Organizations interested in partnering with PBH to capitalize on the strong goodwill of the Fruits & Veggies—More Matters brand among consumers are encouraged to contact Renee Bullion or Cyndy Dennis.

2014 Annnual Conference Dates and Location Announced

PBHs 2014 Annual Conference: The Consumer Connection offers the perfect venue to collaborate with retailers, supermarket dietitians, suppliers, growers, processors, and peers, while providing high-impact sessions, beneficial research, and a variety of interactive events designed specifically to help you connect.

The 2014 Annual Conference will be held at the Hilton Scottsdale Resort & Villas, Scottsdale, Arizona from Monday, March 17 through Wednesday, March 19, 2014. Registration opens August 1st—make plans to join us!.

Strong Standards for School Snacks Increase Lunches and Revenue

According to a recent study by the Yale Rudd Center and the Harvard School of Public Health, schools that implement strong nutrition standards for snacks sold at school increase student meal participation and school revenue. The study, which was published in the American Journal of Public Health, provides support for efforts to implement strong national nutrition standards for all food sold at school while promoting student participation in the National School Lunch Program.

Researchers analyzed six years of school lunch data from more than 900 public schools in Connecticut. The state began encouraging local school districts to meet stronger nutrition standards for school snacks in the 2006-2007 school year.

Researchers found that districts adopting these stricter standards saw 7-23 percent increases in middle and high school lunch participation and a slight decrease in elementary school participation, compared to districts in the state that did not adopt stricter competitive food nutrition standards. In addition, researchers estimated that adopting the new standards resulted in roughly $30,000 in new revenue for an average-sized district during the 2011-2012 school year.

"Connecticuts experience demonstrates that protecting childrens health through stronger national competitive food standards is a winning solution for children, parents, and local districts," said senior author Kathryn Henderson, director of school and community initiatives at the Rudd Center. "Getting unhealthy foods out of schools and bringing more children to the lunch table will help build broader support for continued improvement of school meal programs."

Read the entire report for more information.

Unhealthy Food Ads Dominate Spanish TV Shows for Kids

According to a study published in the Journal of Health Communication, more than 84 percent of all foods and beverages advertised to children on Spanish-speaking television shows are unhealthy. Among companies that pledged to reform their child-directed advertising practices to encourage healthier choices, 78 percent of ads for children on Spanish-language television and 69 percent of ads for children on English-language television were for unhealthy food or drinks.

The study, "Food Marketing to Children on U.S. Spanish-Language Television," is the first large-scale effort to analyze food and beverage advertising on Spanish-language childrens television. It was funded by the Robert Wood Johnson Foundation through its Healthy Eating Research program.

Researchers analyzed ad content for 158 Spanish-language television shows for children and compared them with those found on 139 English-language programs. The ads analyzed were collected between February and April 2009. The majority of the ads promoted "whoa" products such as candy, sugary cereals, fries, and sodas. "Whoa" products are high in calories, fat, and/or added sugar. The U.S. Department of Health and Human Services recommends very limited consumption of these items. Other key findings include:  

  • Fast-food commercials accounted for nearly half (46%) of all child-targeted food advertising on Spanish-language television.
  • More than three-quarters (78%) of all Spanish-language food ads used popular cartoon characters to market "whoa" products. The same was true for 49 percent of English-language ads.
  • Ads for healthy foods, such as fruit and vegetables, were extremely rare, accounting for just 1 percent or fewer of all ads in either language.

Industry leaders have publicly recognized the need to reform food advertisements targeting children. In 2006, the Council of Better Business Bureaus launched the Childrens Food and Beverage Advertising Initiative, a voluntary pledge by major U.S. food manufacturers to advertise only healthier and/or better-for-you dietary choices to children under 12. More than a dozen companies now participate, but according to the study authors, many of the companies defined "healthy" to include products that are high in sugar, saturated fats, and empty calories.

Previous research shows that the marketing of high-calorie and nutrient-poor foods and beverages is linked to overweight and obesity among children and youths in the United States. The authors point out that young children are influenced by ads because they are not capable of comprehending the persuasive intent behind a commercial.

Visit the Robert Wood Johnson Foundation website, read the study and get more information about marketing to children and childhood obesity.

PBH Joins USDA in Celebrating Second Anniversary of MyPlate

This month, MyPlate turns two-years-old and PBH joins USDA in celebrating this milestone! The MyPlate guidelines of making half your plate fruit and vegetables supports PBHs message of eating more fruit and vegetables for better health and we hope youll join us in advancing this initiative. Here are a few ways to promote MyPlate this month:  

  • Visit the MyPlate toolkit on the PBH Foundation website for social media ideas.
  • Upload your organizations healthy version of a MyPlate-inspired recipe on Fruits & Veggies—More Matters' MyPlate Pinterest Board (well feature it as one of our dinner entrees via Twitter!).
  • Tweet your ideas for MyPlate-inspired meals and be sure to use hashtag #MyPlate or tag @MyPlate in your tweet.

Visit the MyPlate website for more information and additional activities going on this month to celebrate.

June Social Media Posts Now Available

Summer has arrived and with it comes picnics, outdoor grilling, and spending time in the garden. PBH has prepared a handy sheet with social media posts perfect for the season. Use as written or tweak to suit your own needs.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from May 1, 2013 through June 5, 2013. Your generous contributions help support PBHs many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Board of Trustee Companies:
Can Manufacturers Institute

Donors Who Increased Their Annual Contribution:
Backyard Farms LLC
Banacol Marketing Corporation
Chestnut Hill Farms
Eagle Eye Produce Grape Co.
The Greenery
K-VA-T Food Stores, Inc.
Little Farm Frozen Foods, Inc.
Michigan Celery Promotion Cooperative, Inc.
Miner's, Inc.
NatureSeal, Inc.
NewStar Fresh Foods / organicgirl
Produce Packaging, Inc.
Sinclair Systems International, L.L.C.
Steinbeck Country Produce, Inc.
Trinity Fruit Sales
Oneonta Starr Ranch Growers

Returning Trustees ($10,000+ Annual Contribution):
Four Seasons Produce, Inc.
Green Giant - Frozen and Canned Foods

Returning Donors:
Albert's Organics/UNFI
Andrews Brothers, Inc.
Black Gold Farms, Inc.
Crosset Company
Crunch Pak, L.L.C.
F.C. Bloxom Company
Foodtown, Inc.
Fowler Bros, Inc.
Fruit Growers Marketing Association
Grant J. Hunt Company
Indianapolis Fruit Company, Inc.
Lindsay Olives
M. Caratan, Inc. DBA Columbine Vineyards
Niemann Foods, Inc.
NonPareil Corporation
POM Wonderful, L.L.C.
Progressive Produce Corporation
William H. Kopke, Jr., Inc.


For more information, contact PBH Development Director Renee Bullion.


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