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May 25, 2012

PBH Offers Monthly Fruit and Vegetable Social Media Posts
CDC Addresses Obesity Epidemic with Weight of the Nation Campaign
New Study Reveals In-Person Supermarket Education Affects Healthy Food Purchases
Healthy Grilling Ideas First in Three-Part Summer Twitter Party Series

PBH Offers Monthly Fruit and Vegetable Social Media Posts

As social media is becoming a more common way of businesses communicating with customers, PBH is excited to offer a new benefit to our supporters—monthly fruit and vegetable social media posts. These are general posts, designed for use on Facebook or Twitter, and are geared for the season.

Monthly posts touch upon fruits and vegetables that are in season, our All Forms Matters message, and other consumer-friendly messages like cooking and gardening tips. Some contain links which direct users back to the Fruits & Veggies—More Matters® website for additional information. Some of the Facebook posts are designed to be used with their "poll" feature, while others ask Facebook fans a question to trigger responses and online dialogue.

You may use these posts as they are provided, or tweak them to meet your own needs. PBH will provide the social media posts at the end of each month for the following month. The attached sheet is the social media fruit and vegetable posts for June. If you have any questions, please contact our Social Media Coordinator Janet Skibicki.

CDC Addresses Obesity Epidemic with Weight of the Nation Campaign

Last week, Weight of the Nation aired on HBO, examining the obesity crisis that exists in America. The four-part series was the creation of HBO and the Institute of Medicine, in association with the CDC and the National Institutes of Health, and in partnership with the Michael & Susan Dell Foundation and Kaiser Permanente. The film shows how obesity is impacting the nation: 

  • Part 1 Consequences: Examines the scope of the problem and the serious health consequences of being overweight or obese.
  • Part 2 Choices: Reveals what science has shown about how to lose weight, maintain weight loss, and prevent weight gain.
  • Part 3 Children in Crisis: Documents the damage obesity is doing to our nations children through individual stories and looks at school lunches, the decline of physical recess, and marketing of unhealthy food to children.
  • Part 4 Challenges: Examines the driving forces behind the obesity epidemic such as food marketing, economics, racial and socioeconomic disparities, agriculture, evolutionary biology, physical inactivity, American food culture, and the strong influence of the food and beverage industry.

The Weight of the Nation series is a part of the campaign itself, which is designed to educate the public about the serious obesity problem the nation faces. Part of the campaign is a call to action where viewers can take the Pledge for Progress and learn how to make changes that will result in a healthier lifestyle. It also encourages people to spread the message to friends and family. In addition, a variety of social media chats and webinars are being held in support of the campaign. Visit the official Weight of the Nation website to learn more about the campaign.

New Study Reveals In-Person Supermarket Education Affects Healthy Food Purchases

A recent study, published in the Journal of Nutrition Education and Behavior, reveals that many shoppers benefit from in-person supermarket education when it comes to purchasing healthier food products.

Investigators from Arizona State University and the University of Arizona College of Medicine-Phoenix recruited 153 shoppers at a grocery store chain for the study. The control group received no healthful store information other than the usual information provided, which at this particular store included 600 shelf signs placed below food items. These signs are labeled according to the FDA and American Heart Association guidelines for food items that are considered "heart healthy," "low sodium," "healthier option," "calcium rich," or "immune boosters."

The intervention group received an in-person counseling component delivered by a nutrition educator lasting less than 10 minutes. This provided an overview of nutrition label reading and instructions on how to use the five nutrition shelf signs, emphasizing foods that are "Heart Healthy" (low-fat, non-fat, sources of healthy fats) and those that are "Immune Boosters" (fruits and vegetables, especially colorful fruits and vegetables).

After the participants had finished shopping, the investigators assessed their baskets for total fat, saturated fat, trans fat, fruits, vegetables, and dark green and bright-yellow vegetables. They found that in-person counseling resulted in a greater likelihood of purchasing healthful food items such as fruit and green and yellow vegetables.

For more information, visit the Journal of Nutrition and Behavior.

Healthy Grilling Ideas First in Three-Part Summer Twitter Party Series

Memorial Day is here and that means summer has arrived! Its time to fire up the grill and enjoy cooking out with friends and family, which is why healthy grilling will be the first featured topic in a three-part summer series of Twitter parties hosted by PBH. Join us on Wednesday, June 7 at 3:00 p.m. (EDT) to share ideas on incorporating more fruits and vegetables into your summer barbeques with consumers. Simply use hashtag #HealthyGrilling to join the chat.

Mark your calendars now for parts II and III of our summer series! Part II will be held July 11 at 4:00 p.m. and will provide Tips for Taking Fruits & Veggies on Your Summer Destinations. Part III will be held August 1 at 4:00 p.m., and the topic will be How to Keep Cool this Summer w/Fruits & Veggies. Look for more detailed information in a future PBH Direct!

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from May 9, 2012 through May 23, 2012. Your generous contributions help support PBHs many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Donors:
Vacaville Fruit Company, Inc.

Donors Who Increased Their Annual Contribution:
Agrow Fresh Produce Company, Inc.
Black Gold Farms, Inc.

Returning Donors:
California Table Grape Commission
D'Arrigo Brothers Company of New York, Inc.
Little Farm Frozen Foods, Inc.
Miner's Inc.
Orbit Tomato Company, Inc.
Phillips Mushroom Farms
POM Wonderful, L.L.C.
Sunsweet Growers, Inc.


For more information, contact Kristen Stevens.


PBH Direct! Archive

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