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May 27, 2010

Quarter One Results of PBH 2010 Business Plan
PBH Meets with Let's Move Officials
Shrek and Fruits & Veggies—More Matters Invade McDonald's
Presidential Childhood Task Force Unveils Report
Fruits & Veggies—More Matters Attends National WIC Tradeshow and Convention
Fruits & Veggies and Cognitive Function

Quarter One Results of PBH 2010 Business Plan

The 2010 Business Plan supports the Foundation's mission of leading people to eat more fruits and vegetables because it matters for their better health and provides benchmarks against PBH's main goal of changing behavior through Moms. The 2010 business plan focuses on three priority goals, increasing fruit and vegetable consumption through comprehensive marketing, communications, and education efforts targeted at Moms, updating the National Action Plan, and securing sustainable funding sources for PBH to promote health through increased fruit and vegetable consumption. 

PBH has a structured process for monitoring the effective implementation of the annual business plan. As part of this process, a quarterly update is prepared for the Executive Committee outlining accomplishments to date related to the various goals and strategies of the annual plan. Quarterly progress will also be noted in future issues of this e-newsletter. 

First quarter results, on average, are tracking to meet 2010 goals. The website has seen strong growth in monthly average visits and PBH's bi-weekly
Fruits & Veggies—More Matters® e-newsletter, Fruit & Veggie Voice, has increased the number of opt-in participants.  Industry and health partners continue to show strong support for PBH. Of particular note is the growing number of links to and the growing use of the Fruits & Veggies—More Matters logo on packages. Consumption and Gen X mom research is complete and the publication of research results is in process. National Action Plan metrics have been collected. These will be used to compare changes since the plan was developed in 2005. First-quarter catalog sales have exceeded the quarterly goal by $35,000, sponsorships are at 72 percent of goal, and annual contributions are 25 percent of goal. The PBH office move & annual meeting were both a success. 

For more information about the 2010 business plan and the progress being made, read the quarter one update narrative and summary document found in the donors only section of the PBH Foundation website, or contact PBH Senior Vice President Kristen Stevens.

PBH Meets with Let's Move Officials

The National Fruit & Vegetable Alliance, which PBH co-chairs with CDC, met with Let's Move officials at the White House May 20 to talk about the childhood obesity initiative. PBH President and CEO, Elizabeth Pivonka Ph.D., R.D., was on hand for this meeting.  

The National Fruit & Vegetable Alliance agreed on two “asks” at the meeting, to encourage Let's Move to work with the Alliance to help achieve the shared objective of increasing fruit and vegetable consumption through policy and community initiatives and to encourage Let's Move to publicly support Fruits & Veggies—More Matters.  

Both parties agreed that there is good alignment between the Fruit & Vegetable Alliance, Fruits & Veggies—More Matters, and Let's Move.  Details are being discussed.

Shrek and Fruits & Veggies—More Matters Invade McDonald's

The Fruits & Veggies—More Matters® logo began appearing in McDonald's Happy Meals across the country on May 14. McDonald's restaurants are featuring the logo on packages of their Apple Dippers that will be included in a Shrek®-themed Happy Meal available in stores during May and June. 

Each package of Apple Dippers contains one serving of apples and just 35 calories. Nutrition information for Apple Dippers can be found on McDonald's consumer website. Apple Dippers offer consumers a nutritious choice they can feel good about when eating out with their kids. They are just one aspect of McDonald's menu that features more fruit and vegetable offerings than ever before. 

This is not the first collaboration between PBH and McDonald's. When the popular restaurant chain debuted their line of entrée salads, PBH and Fruits & Veggies—More Matters helped to promote the new menu items. For more nutritional information about the food McDonald's sells, visit their consumer website.

Presidential Childhood Task Force Unveils Report

The Childhood Obesity Task Force, appointed by President Obama in February, 2010, released their report on May 11. Titled Solving the Problem of Childhood Obesity Within a Generation, the report contains over 70 recommendations to help address child obesity. The recommendations fall into five areas: early childhood, empowering parents and caregivers, health food in schools, access to healthful, affordable food and increasing physical activity. The report calls on government agencies, the private sector, and communities across the country to take action, share best practices, and develop strategies to help children and their families in their efforts to make healthy choices and be physically active.

Fruits & Veggies—More Matters Attends National WIC Tradeshow and Convention

PBH representatives, Don Schuler and Kristen Stevens attended the National WIC Association Conference tradeshow in Milwaukee, WI, where many nutritionists and educators visited the PBH booth. Many state WIC directors and other decision makers came by. 

The Fruit & Veggie Scentsable Learning Scents Cards, the fruit and veggie produce wheel, and various informational brochures in English and Spanish were featured display items at the booth. The featured items were very popular with visitors to the booth. Many attendees remarked that they love Fruits & Veggies—More Matters nutrition education materials because of their attractiveness and content. Several said that they have higher WIC voucher redemption levels when they are accompanied with these materials. 

These events give PBH the opportunity to strengthen and develop new relationships with various audiences for Fruits & Veggies—More Matters messages. For more information on these meetings and events, contact PBH Catalog Sales Manager Don Schuler.

Fruits & Veggies and Cognitive Function

This month's edition of the International Fruit and Vegetable Alliance's (IFAVA) scientific newsletter looks at eating for pregnancy. Specifically, articles discuss pregnancy intention and health behaviors, reduced risk of preeclampsia associated with fruit and vegetable consumption, and the effect of a maternal Mediterranean diet as it relates to the risk of spina bifida in the offspring. For more information, visit IFAVA or contact PBH's Marketing and Communications Assistant Jill LeBrasseur.

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH's many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from May 3, 2010 through May 19, 2010. Together we can make a difference in the nation's fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH West Coast Fund Development Director Jennifer Armen-Bolen or PBH East Coast Fund Development Director Renee Bullion.

New Donors:
Stahlbush Island Farms, Inc.

Returning Trustees ($10,000+ Annual Contribution):
Grimmway Farms

Returning Donors:
F.C. Bloxom Company
California Fig Advisory Board
California Fresh Carrot Advisory Board
Coborn's, Inc.
Hungenberg Produce, Inc.
Idaho Potato Commission
King Kullen Grocery Co., Inc.
Little Farm Frozen Foods, Inc.
Michigan Celery Promotion Cooperative, Inc.
POM Wonderful, L.L.C.
Rocky Produce, Inc.
Save Mart Supermarkets
Sensible Foods, L.L.C.
Southeast Produce Council
Southern Specialties
Steinbeck Country Produce, Inc.
U.S. Apple Association
Unifrutti of America, Inc.
Unistar Plastics, LLC
Washington State Potato Commission


For more information, contact Kristen Stevens.

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