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May 11, 2012

First Quarter 2012 Business Plan Results
New Study Helps Efforts to Update Nutrition Standards for Snacks Sold in Schools
Americans Continue to Take the More Matters Pledge

First Quarter 2012 Business Plan Results

The first quarter of 2012 is off to a strong start for PBH, especially around social media and the Fruits & Veggies—More Matters® website. Average monthly visits to the website were 32 percent higher than first quarter 2011 (120,000+). The number of opt-in e-mail participants (55,000+) has already surpassed the goal for 2012 and social media continues to grow with Facebook fans at 50 percent of goal and Twitter followers reaching 75 percent of goal for the year.

There are currently 34 retailers/growers/shippers/processors tracking toward Champion/Role Model status for 2012. More than 231 million media impressions have been generated through print and electronic PR and communication efforts, 28 percent higher than in Q1 of 2011.

Both catalog sales and industry contribution are tracking to meet goal. The new website offers additional marketing opportunities that werent possible with the old site.

PBH has been active in federal nutrition discussions, including farm bill discussions, food deserts, enhancing PBHs "all forms" efforts, and as a USDA 'half plate' message champion. The Behavioral Economics literature review was completed, shared at the Annual Meeting, and has been submitted to a scientific journal for peer review publication. In addition, the annual Mom & Primary Shopper survey was fielded in January and can also be found on the Foundations website.

You can find detailed information on 2012 first quarter results at

New Study Helps Efforts to Update Nutrition Standards for Snacks Sold in Schools

According to a recent study published in the Journal of the Academy of Nutrition and Dietetics, fewer than 5 percent of school districts nationwide required food and drink sold outside of meals during the 2009-2010 school year to meet all the recommendations of the 2010 Dietary Guidelines for Americans. These snacks and drinks are sometimes called "competitive foods" because they compete with school meals for students spending.

Nutrition guidelines for competitive foods varied greatly among districts, but policies for elementary school students were stronger than those for middle and high school students. Currently, federal regulations for competitive foods only limit the availability of foods of minimal nutritional value, such as carbonated drinks and certain candies sold in the cafeteria during meal times. In the coming months the USDA is expected to release new proposed standards for competitive foods. The Healthy, Hunger-Free Kids Act of 2010 authorized the USDA to set nutrition standards that are aligned with the 2010 Dietary Guidelines for all food and drinks available outside of school meals. This study documents how existing district policies for those products measure up to recommendations of the Guidelines. Other key findings from the study include: 

  • District policies most commonly addressed fat content in snack foods—36 percent, 32 percent, and 25 percent of policies at the elementary, middle and high school levels, respectively—requiring specific limits for fat.
  • There was slightly less focus on sugar—21 percent of policies at elementary and middle school levels and 13 percent at the high school level required specific limits for the sugar content of snack foods.
  • Districts have been diligent about prohibiting regular soda across all grade levels, but more lenient with other sugary drinks and high-fat milk.
  • Only 4 percent of all districts required fruits, vegetables, and/or whole grains to be sold in competitive venues.
  • District guidelines focused more heavily on vending machines than other venues. For example, 41 percent of policies at the elementary school level required limits on the sugar content of foods sold in vending machines, 33 percent had similar requirements for school stores, and 27 percent had limits on a la carte lines.

To get more information about this study and read the full summary, you may access it on the Robert Wood Johnson Foundation website.

Americans Continue to Take the More Matters Pledge

Consumers continue to make the promise to add MORE fruits and vegetables to their plates, their families plates, and bring more fruits and vegetables into their local schools with Americas More Matters Pledge. The pledge is located on the Fruits & Veggies—More Matters website and has recently surpassed 4,500! Consumers can choose which pledge they wish to take (or opt to take more than one) and will be provided with helpful tips on how to keep their pledge of adding more fruits and vegetables to their diet.

Visit the More Matters Pledge page and help PBH share this important message with consumers. Its a pledge that can make a difference in the health of our nation and the consumption of fruits and vegetables.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from April 25, 2012 through May 9, 2012. Your generous contributions help support PBHs many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Donors Who Increased Their Annual Contribution:
Yucatan Foods

Returning Donors:
Mariani Packing Company, Inc.
Roundy's Supermarkets, Inc.
Steinbeck Country Produce, Inc.


For more information, contact Kristen Stevens.


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