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May 6, 2011

Fruits & Veggies—More Matters Recipes Now Available on
Webinar on Safe Fruits and Vegetables
PBH Connects with Educators at Head Start Leadership Conference
RWJF Says Supermarkets Have the Power to Help Reverse Childhood Obesity
New USDA Rule Encourages Local Purchases for Nutrition Programs
Price Variation Affects Buying Power of WIC Fruit & Vegetable Vouchers
Let’s Move Update: Beyonce’s New Video and Collaborating with the Tennis Association
Website Poll: Are Potato Chips a Vegetable?

Fruits & Veggies—More Matters Recipes Now Available on

As part of an agreement between PBH and, select Fruits & Veggies—More Matters® recipes are now featured on that website. Eight recipes in all, two of them kid-friendly, are available both on the
Fruits & Veggies—More Matters website,, and at

Having recipes available on will increase consumer impressions and lead to more click-throughs to This will increase brand recognition and introduce new consumers to the
Fruits & Veggies—More Matters website. 

The recipes now appearing on the AllRecipes website are: Tuna Pasta Salad with Avocado, Pork Chops with Mandarin Orange Salsa, Sesame Chicken, Creamy Mexican Salsa Dip, Pineapple Salsa, Apple Chicken Stir Fry, Crazy Curly Broccoli Bake, and Frosty Orangeliciousness Smoothie. PBH encourages readers to check out the recipes and rate them highly, as their rating determines the order in which they appear in an AllRecipes website search. 

Now is the time to build up your company’s presence in the Fruits & Veggies—More Matters Searchable Recipe Database by sending in recipes to be featured there. These recipes will be credited “recipe provided courtesy of (company name here)” and will also be considered for use as featured recipes for a future Fruit or Veggie of the Month press release, as well as included in other marketing materials and promoted on
Fruits & Veggies—More Matters’ Facebook and Twitter presences. Recipe suppliers will receive a credit line whenever their recipe is used. 

Submitted recipes will be evaluated to make sure they meet PBH products promotable criteria and may need to be slightly modified in some cases. Recipes with print-quality photos of the completed dish are preferred. There is no recipe limit; you may submit as many recipes as you like! Please send recipes and photos to Sarah Holland at

Webinar on Safe Fruits and Vegetables

The Alliance for Food and Farming will host a free webinar for members of the produce industry May 10, 2011 from 11:00 to 12:00 PDT. The Alliance is the group responsible for the website, which serves as a resource to consumers and provides easy-to-understand, science-based information about pesticide residues to ease consumer fears. 

The purpose of the free webinar is to update the industry on what is being done to educate the public about the safety of fruits and vegetables and how they can further promote the effort. To register for the free webinar, contact Marilyn Dolan or Teresa Thorne at (831) 786-1666.

PBH Connects with Educators at Head Start Leadership Conference

PBH was represented at the National Head Start Association 2011 Annual Leadership Conference in early April, making many personal connections with early childhood educators. The Creative Pocket Kits and Produce Wheels were presented as educational materials that would work well in the Head Start environment, both with children and their parents. The Half-Your-Plate concept in the 2010 Dietary Guidelines for Americans was also discussed. Appointments are being arranged to meet with the decision makers of more than 20 different groups later this year.

RWJF Says Supermarkets Have the Power to Help Reverse Childhood Obesity

A report from the Robert Wood Johnson Foundation, Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity, includes case studies and marketing tactics that can encourage consumers to eat more healthy fruits and vegetables while helping food retailers increase their bottom lines. This report provides highlights from a meeting co-hosted by RWJF and The Food Trust in June 2010 when over 60 public health leaders, food retailers, food manufacturers, consumer product designers and marketers met to address the vital role supermarkets can play in providing access to healthy, affordable foods in all communities, as well as the unique role they can play in reversing childhood obesity. PBH encourages retailers to check out Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity on the Robert Wood Johnson Foundation’s website.

New USDA Rule Encourages Local Purchases for Nutrition Programs

USDA's child nutrition programs are implementing new rules designed to encourage use of local farm products. The final rule, published in the Federal Register, will let schools and other providers give preference to unprocessed, locally grown, and locally raised agricultural products as they purchase food for the National School Lunch, School Breakfast, Special Milk, Child and Adult Care, Fresh Fruit and Vegetable, and Summer Food Service programs. The rule is part of the Healthy, Hunger-Free Kids Act of 2010 and one of the key provisions to bolster farm to school programs across the country. 

The rule was issued in support of USDA's 'Know Your Farmer, Know Your Food' initiative, which emphasizes the need for a fundamental and critical reconnection between producers and consumers. It builds on the 2008 Farm Bill, which provides for increases and flexibility for USDA programs in an effort to revitalize rural economies by supporting local and regional food systems. USDA expects consumer demand for locally grown food in the U.S. to rise from an estimated $4 billion in 2002 to as much as $7 billion by 2012. 

The Farm to School component of this effort is designed to help connect schools with farms, making it easier to serve locally sourced products in their cafeterias. USDA has sent out teams to select school districts to work on farm to school issues. Some of these programs also incorporate nutrition-based studies, as well as food-learning opportunities such as farm visits, gardening, cooking, and composting activities.  For additional information about USDA's Farm to School initiative, visit their website,

Price Variation Affects Buying Power of WIC Fruit & Vegetable Vouchers

Since October 2009, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) has included a fixed-value voucher for purchasing fruits and vegetables in their packages. The United States Department of Agriculture’s (USDA) Economic Research Service used existing data to look at the prices of fruits and vegetables (fresh, frozen, and canned) in 26 metropolitan market areas to determine how regional price variations affect these vouchers’ purchasing power. The authors found that there are wide ranges of fruit and vegetable prices nationwide and that WIC vouchers go further in some locations than others. For more information on this study, visit the USDA’s Economic Research Service website, or view a PDF of the report summary or the entire report.

Let’s Move Update: Beyonce’s New Video and Collaborating with the Tennis Association

Grammy-winning songstress Beyonce has recorded a lively new music video for the Let’s Move initiative. In the video, Beyonce leads students in a school cafeteria through a re-worked version of her 2007 hit single “Get Me Bodied.” The lyrics were altered to encourage kids to run, dance, and jump rope. First lady Michelle Obama was not involved with the making of the video. Click here to view Beyonce’s official Let’s Move video on You Tube. 

In collaboration with the Let’s Move initiative, the United States Tennis Association is promoting kid-friendly tennis balls, rackets, and court sizes as a way of encouraging physical activity for children. The new 10 and Under program will allow more kids to participate in tennis and allow classes to be taught to groups. For more information on the new 10 and Under program view the promotional ad featuring first lady Michelle Obama. 

Last year, first lady Michelle Obama unveiled her Let’s Move initiative, aimed at eliminating childhood obesity in this generation.  PBH wants to keep readers informed about the latest happenings related to this important initiative. For more information about the Let’s Move initiative, visit the Fruits & Veggies—More Matters Let’s Move page of the
Fruits & Veggies—More Matters website.

Website Poll: Are Potato Chips a Vegetable?

As you may know, we have an ongoing poll available on the
Fruits & Veggies—More Matters website that provides, not only an entertaining game for the visitors, but also a way to gather useful information about visitors and content for future updates. A recent poll asked consumers whether they considered potato chips a vegetable. 

The question specifically asked, “Do You Consider Potato Chips a Vegetable?” and asked responders to select from the responses Yes, No, or Yes, if Baked. Out of 150 poll responders, 92 percent (138) said no, they did not consider potato chips a vegetable, 3 percent (5) said yes, potato chips are a vegetable, and 5 percent (7) said that they consider potato chips a vegetable if they are baked. 

New poll questions will look to website visitors for information about their lifestyles and their current level of understanding of the importance of fruits and vegetables, driving new enhancements to the website. These polls have proved to be quite useful as they, along with many other forms of user feedback, have resulted in significant website additions and enhancements. For more information about the surveys or their results, contact PBH Nutrition Website Development Manager Sandra Ely.

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from April 7, 2011 through May 2, 2011. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Board of Trustee Companies:
Pacific Coast Producers

Returning Trustees ($10,000+ Annual Contribution):
Grimmway Farms
Produce Marketing Association

Returning Donors:
AmeriFresh, Inc.
Aunt Mid's Produce Company
Backyard Farms LLC
Boskovich Farms, Inc.
Bushwick Commission Company, Inc.
California Fig Advisory Board
California Fresh Carrot Advisory Board
California Raisin Marketing Board
Capital City Fruit Company, Inc.
Crown Poly, Inc.
D'Arrigo Brothers Company of New York, Inc.
Eastern Produce Council
F.C. Bloxom Company
Green Valley Food Corp.
Greene River Marketing, Inc.
The Greenery
King Kullen Grocery Co., Inc.
McEntire Produce, Inc.
NatureSeal, Inc.
Orbit Tomato Company, Inc.
Pactiv Corporation
Potandon Produce, L.L.C.
Rocky Produce, Inc.
Sinclair Systems International, L.L.C.
Southern Specialties
Sun Pacific Farming Cooperative, Inc.
U.S. Apple Association
Unifrutti of America, Inc.
White Rose Frozen Food, Inc.


For more information, contact Kristen Stevens.

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