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May 3, 2013

Social Media: Expanding Your Reach
New Study Shows True Savings from Obesity Prevention Policies
Are You Tracking to Be a Fruit & Veggie Role Model or Champion?
Women Continue to Dominate the Marketplace

Social Media: Expanding Your Reach

Earlier this year, PBH provided a list of social media "Quick Tips" to organizations that were new to social media or thinking about creating a social media presence using one of the more popular channels (Facebook, Twitter, or Pinterest). This month, wed like to offer some ideas to those organizations that have established themselves on the social media scene and would like some help in expanding their presence to increase both their following and their influence. 

  • Visibility. The more youre seen, the more popular you become on social media. This is especially important for Twitter. Of course there is a fine line between bombarding your followers with posts and tweets and providing them with regular, useful updates. Find a good balance. PBH typically posts one Facebook update per day and sends out one tweet each hour (retweeting interesting messages as needed).
  • Connect! Speaking of retweeting, use your connections with other members of the industry and your followers to your advantage. These relationships are a win-win! When messages are simply about the benefits of fruit and vegetables and not brand-specific, share these messages. The end result is youll end up with more followers and consumers will get the message about eating fruit and vegetables for good health—something we all want.
  • Did someone say 'party?' If youve never participated in a Twitter party, its time to start. PBH hosts a party the first Wednesday of each month at 4:00 PM (ET) and our topic changes to match the season. These parties are an excellent way to reach consumers with tips and ideas on how to incorporate fruit and vegetables into holiday meals, school lunches, picnics, or whatever that months theme may be. In addition to participating in parties, you may decide to host one as a way to extend your reach on Twitter. Doing so is pretty easy and simple. Select a topic, create a unique hashtag, and start tweeting about it at least 4-5 days prior to the party. In some cases, hosts provide giveaways and showcase guest speakers as ways to encourage participation and generate interest. If you decide to throw a Twitter party, let PBH know so we can also help publicize your event!
  • Leverage different platforms. The use of multiple social media platforms can work in harmony to provide a unified message. For example, lets say you 'pin' a photo of a favorite recipe featuring one of your products on Pinterest. You can then copy this link and tweet it on your Twitter account or feature it on your Facebook page.
  • Note key 'influencers.' PBH tracks what we call our key 'influencers.' They are followers on social media, primarily via Twitter, who have a large following, who follow our Twitter account and retweet or mention us. Key influencers can be very beneficial, as they can garner you many new followers quickly and help spread your message.

We will continue to provide you will additional tips in the upcoming months so that you may further increase your social media following and gain more exposure for your brand. Be certain to connect with PBH via social media on Facebook, Twitter, and Pinterest. We are always here to help share information and promote you via our own channels. If you have any questions or need additional information, please contact our Social Media Coordinator Janet Skibicki.

New Study Shows True Savings from Obesity Prevention Policies

Last month, a study released by the Campaign to End Obesity showed current methods for estimating the costs and savings of federal health legislation miss billions in potential long-term returns from effective obesity prevention policies. Changing the way cost estimates are created would give policymakers a clearer picture of costs and savings, the report concluded.

In "The Long-Term Returns of Obesity-Prevention Policies," author Alex Brill, research fellow at the American Enterprise Institute, former policy director and chief economist for the House Committee on Ways & Means Committee, and Republican tax advisor to the Simpson-Bowles Deficit Reduction Commission, asserts the 10-year scoring model used by the Congressional Budget Office fails to capture the potential long-term impacts of preventative health strategies, including policies and programs aimed at preventing obesity and the costly diseases with which it is associated.

To demonstrate how such long-term modeling could fully capture programmatic savings, Brill uses a lifetime scoring window (75 years) and identifies billions of dollars in potential savings that may be attributable to four specific obesity-prevention policies. The study analyzed budget effects of policies, since the Congressional Budget Office is charged with providing the budget impacts for those policies, for both males and females, but found the highest potential savings among women.

Obesity screening by physicians, which is recommended by the U.S. Preventative Services Task Force and now required by the Affordable Care Act, could yield as much as $44 billion in long-term federal savings.

The S-CHIP childhood obesity demonstration project, which combines changes in preventative care at doctor visits with community and school efforts to prevent and reduce childhood obesity in low-income communities, could produce as much as $41 billion in long-term federal savings.

The Diabetes Prevention Program (DPP), which sets weight-loss goals for participants through physical activity and healthy eating habits, has already demonstrated effective weight-loss among many enrollees. Long-term federal savings from the DPP may amount to as much as $18.4 billion.

Weight-loss drugs under Medicare Part D could yield long-term federal savings of as much as $11.4 billion.

Get more information about this study by reading the full report.

Are You Tracking to Be a Fruit & Veggie Role Model or Champion?

Dont let your efforts go unnoticed! Plan now and be recognized as one of the many organizations that are helping to improve the American diet by increasing fruit and vegetable consumption.

To be recognized for your efforts, view our Role Model and Champion criteria page. All applications must be submitted to by January 5th of each year. A few ideas to get you started: 


Women Continue to Dominate the Marketplace

A report recently published in Progressive Grocer, showed that women continue to dominate the retail grocery marketplace, despite how their personal and professional advancements have grown in recent decades. The study, "Todays Primary Shopper" was commissioned by the Private Label Manufacturers Association and conducted by global market researcher GfK Custom Research of North America.

According to the report two-thirds of women handle most of the grocery shopping, three-quarters of women form shopping lists, and 53 percent take time to clip coupons and research sales. Sixty percent of women surveyed spend more than an hour grocery shopping.

Women are also the primary "chef" in the house. The report states that 84 percent of women are sole preparer of meals in the household, with 61 percent stating they prepare meals 5 times per week. Most of these meals are made fresh as 64 percent state they make their meals using fresh ingredients.

The study also showed that women have become frequent store brand purchasers. The report reveals that most primary shoppers who say they purchase store brand goods (about 87 percent), say they do so occasionally or more often, 45 percent report they do so frequently, and 10 percent say they do so rarely.

More than 1,000 women who were pre-qualified as their households primary shopper were surveyed for this study. For more detailed information, you can see the entire report.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from April 17, 2013 through May 1, 2013. Your generous contributions help support PBHs many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Donors Who Increased Their Annual Contribution:
California Cling Peach Growers Advisory Board
Greene River Marketing, Inc.
John B. Martin & Sons Farms, Inc.
Mars Super Markets, Inc.
Martori Farms
Matthews Ridgeview Farms

Returning Trustees ($10,000+ Annual Contribution):
Chiquita Brands International/Fresh Express

Returning Donors:
Coborn's, Inc.
HMC Farms
Sbrocco International, Inc.
Wild Blueberry Association of North America


For more information, contact PBH Development Director Renee Bullion.


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