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April 19, 2013
Articles

PBH Releases Strong First Quarter Results
12 New PBH Healthy Plates Featured on MyPlate Website
May Social Media Posts Now Available
PBH to Hold Healthy Grilling Twitter Party


PBH Releases Strong First Quarter Results


The first quarter of 2013 is off to a strong start for PBH. In particular, PBHs target audience of Moms has seen progressive improvements over time, based on the annual Mom Survey, most recently fielded in January. Among these improvements, 79% of surveyed moms reported that they intend to serve more fruits and vegetables to their family in 2013, up from 69% in 2007; 49% of moms self-reported that they were 'likely to purchase' a product when seeing the Fruits & Veggies—More Matters® logo on it, up from 40%; and 41% of moms surveyed are extremely or very motivated by the Fruits & Veggies—More Matters message, up from 24% in 2007. In addition, a new series of questions shows high Fruits & Veggies—More Matters brand affinity. Those who find it: trustworthy = 64%; appealing = 69%; relevant to them = 75%; favorable = 75%; and a reminder to eat more FV = 78%.


The first quarter was also strong for both media and social media. 3.7 billion media impressions were generated through print and electronic PR and communication efforts. This is 74% of goal and 16-fold higher than first quarter of last year. Among social media channels, Facebook likes are 71% of goal (107,478) and Twitter followers are at 60% of goal (26,738). Pinterest followers have already surpassed goal for the year (2,849).


In other areas, PBH recently completed a successful Annual Conference with 98% of attendees indicating that the meeting either met or exceeded their expectations. Plans are currently underway for 2014. First quarter collective support from industry contributions is $663,000 (34% of goal). 2013 catalog sales are tracking to meet budget.


Look for more detailed information about first quarter results to be posted on the PBH website.


12 New PBH Healthy Plates Featured on MyPlate Website


Last week, USDA notified PBH that 12 additional Half Your Plate Sponsorship recipes have been added to the existing 8 as sample recipes on their MyPlate website! In addition, all 20 PBH recipes have been posted to USDAs MyPlate on Campus section, which provide college students with healthy recipes that are easy to prepare.


Feedback from USDA using the first 8 Half Your Plate Sponsorship recipes via their social media channels has been very positive. This isnt surprising given the Half Your Plate sponsored recipes are very popular on the Fruits & Veggies—More Matters Facebook page with each garnering an average of 300 'likes' and 100 'shares,' slightly higher than our average post.


PBH expects USDA to continue expanding upon the recipes that are featured and we will continue to provide updates. The recipes featured on the MyPlate website are: 


If youre interested in Half Your Plate sponsorships, contact either PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis for more information.


May Social Media Posts Now Available


Spring is in full swing and May brings a variety of occasions to celebrate. PBH has created a social media sheet for your use that incorporates National Food Days and seasonal-themed posts. Each message can be used as written or may be tweaked for your organizations needs.


PBH to Hold Healthy Grilling Twitter Party


Fire up those grills! May is National Barbeque Month and PBH is celebrating with a healthy grilling Twitter Party. Join us on May 1st at 4:00 p.m. (ET) as we discuss ideas to incorporate fruit and vegetables into backyard barbeque menus. This is a terrific way to promote your products and share recipes with consumers. Our parties have become popular with our hashtags 'trending' on Twitter twice in the last six months. We expect grilling to be a hot topic with summer right around the corner. Simply use hashtag #TheWillToGrill to join the chat.



PBH is pleased to recognize the following companies who have contributed their support to the Foundation from April 3, 2013 through April 17, 2013. Your generous contributions help support PBHs many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.


Donors Who Increased Their Annual Contribution:
Alsum Farms & Produce, Inc.
Southeast Produce Council
 

Returning Trustees ($10,000+ Annual Contribution):
Domex Superfresh Growers
Duda Farm Fresh Foods, Inc.
Grimmway Farms
The Morning Star Company
 

Returning Donors:
Brookshire Brothers, Inc.
California Fresh Carrot Advisory Board
Crown Poly, Inc.
Idaho Potato Commission
Lowes Foods Inc.
UniFrutti of America, Inc.
Washington State Potato Commission
Westside Produce Company

 

For more information, contact PBH Development Director Renee Bullion.

 

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