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March 8, 2013

PBH Achieves Social Media Milestone
The Consumer Connection: Final Agenda & Guest List
USDA Proposes Standards to Provide Healthy Food Options in Schools
PBH to Hold Free Webcast on Pesticide Residues
Celebrate National Nutrition Month
Let's Move! Update: New Effort to Make MyPlate Recipes Easier to Find, Share
New Website Launched to Combat Childhood Obesity


PBH Achieves Social Media Milestone

PBH continues to connect favorably with consumers, dietitians, health care workers, and members of the fruit and vegetable industry. This support has helped us achieve two major milestones last month—100,000+ likes for the Fruits & Veggies—More Matters® Facebook page and 25,000+ followers on Twitter!

“I am thrilled to share these significant social media milestones with our community of supporters, and pleased to know we are reaching so many consumers, fruit and vegetable industry members, health care workers, bloggers, and others through our social media efforts,” said Elizabeth Pivonka, Ph.D., R.D., and president and CEO of PBH. “It has been exciting to watch these numbers steadily grow month after month.”

PBH regularly shares information on fruit and vegetables that consumers find helpful, such as the About the Buzz (keeping up with the latest fruit and vegetable news and research), recipes, selection and storage tips, pictures of healthy meals that follow the MyPlate nutrition guidelines, and articles written by supermarket dietitians on both the Fruits & Veggies—More Matters Facebook page and as links on Twitter. In addition, PBH hosts a monthly Twitter party the first Wednesday of each month with the topic changing to match the season. All are welcome to participate and share healthy tips and recipes. PBH also started a Pinterest account in June 2012 with several boards and currently has just under 2,500 followers.

The Consumer Connection: Final Agenda & Guest List!

If you’re preparing to pack your bags for the event of the season, we’ve got something you’ll want to see—the most up-to-date meeting agenda and a look at who will be joining you for this exciting, info-packed session.

We have 176 attendees representing retailers, suppliers, growers, and processors in the fruit and vegetable industry—this is the ideal venue to collaborate while learning about the latest research and marketing to consumers. View and print a complete registration list of attendees.

A final agenda is now available. Keep track of the many activities during your three-day stay, from the Fruit & Veggie Tour to the interactive sessions and the Keynote address to the Gala for Good Health. If you have any questions about the upcoming Annual Conference, please contact our Event Manager Sharese Alston.

USDA Proposes Standards to Provide Healthy Food Options in Schools

Last month, the USDA announced the public comment period has opened on the proposed new standards to ensure that children have access to healthy food options in schools. Public comments are due April 9. The Healthy, Hunger-Free Kids Act of 2010 requires the USDA to establish nutrition standards for all foods sold in in schools, beyond the federally-supported school meals programs. The "Smart Snacks in School" proposed rule, is the first step in the process to create national standards.

Highlights include:  

  • More of the foods we should encourage. Promoting availability of healthy snack foods with whole grain, low-fat dairy, fruit, vegetables, or protein foods as their main ingredients.
  • Less of the foods we should avoid. Ensuring that snack food items are lower in fat, sugar, and sodium and provide more of the nutrients kids need.
  • Targeted standards. Allowing variation by age group for factors such as beverage portion size and caffeine content.
  • Flexibility for important traditions. Preserving the ability for parents to send in bagged lunches of their choosing or treats for activities such as birthday parties, holidays, and other celebrations; and allowing schools to continue traditions like occasional fundraisers and bake sales.
  • Reasonable limitations on when and where the standards apply. Ensuring that standards only affect foods that are sold on school campus during the school day. Foods sold at an afterschool sporting event or other activity will not be subject to these requirements.
  • Flexibility for state and local communities. Allowing significant local and regional autonomy by only establishing minimum requirements for schools. States and schools that have stronger standards than what is being proposed will be able to maintain their own policies.
  • Significant transition period for schools and industry. The standards will not go into effect until at least one full school year after public comment is considered and an implementing rule is published to ensure that schools and vendors have adequate time to adapt.

The public is encouraged to comment on the rule through the website. The USDA will seek public comment for 60 days. You can get more information on this rule by visiting the USDA website.

PBH to Hold Free Webcast on Pesticide Residues

PBH invites you to join our second webinar this year with a focus on how misleading information can result in a consumption barrier. "Pesticide Residues: Are We Scaring Moms Away From Healthy, Affordable Fruits & Veggies" will be held on March 28th at 2:00 PM (ET). Speakers include Dr. Britt Burton-Freeman, Center Director for the Illinois Institute of Technology Center for Nutrition Research, and Dr. Carl Ken, Professor of Nutrition and Internal Medicine at University of California, Davis. PBH’s President and CEO Elizabeth Pivonka, Ph.D., R.D., will moderate the session.

Some of the key objectives covered in the webinar include:  

  • To understand how fear-based messaging about the safety of fruit and vegetables may be negatively impacting consumption of fruit and vegetables
  • To understand how to communicate to consumers so that they can choose either organic or conventionally grown fruit and vegetables with confidence

The webinar will be 45-50 minutes, with 10-15 minutes of questions/answers. Please register no later than Friday, March 22nd by visiting and entering your contact information. After registering, you will receive a confirmation e-mail with further information to join the webinar, including dial-in instructions. Please contact Allison Kissel if you have any questions about this process.

If you are interested in presenting a webinar to health professionals, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Celebrate National Nutrition Month

March is National Nutrition Month and PBH invites you to join us in celebrating this healthy initiative! National Nutrition Month is easy to promote through your marketing channels with the many materials we have available. Retail Marketing Toolkits, Supplier Marketing Toolkits, Grower & Processor Marketing Toolkits, and State Coordinator Toolkits are all options to help you with your efforts. Nutrition education and promotion materials are also available on our online store to add the finishing touches to your celebrations.

Don’t forget to use the Fruit & Veggie Happening page to upload scheduled events in order to increase awareness and raise attendance. The system allows you to enter detailed information about your event, as well as photos or graphics. If you need help entering information, please contact our Social Media Coordinator Janet Skibicki for assistance. If you aren’t already, follow us on Twitter as we’ll be tweeting about National Nutrition Month all month long.

Let's Move! Update: New Effort to Make MyPlate Recipes Easier to Find, Share

Last month, some of America’s largest media companies, as well as Pinterest, announced a new collaboration in support of Let’s Move! to make it easier for online visitors to prepare healthy meals every day. Conde Nast, Hearst Magazines, Meredith, Food Network, and Time, Inc., in collaboration with the Partnership for a Healthier America and USDA’s MyPlate, have identified thousands of recipes that meet the criteria that support USDA’s MyPlate. These companies are labeling, compiling, and promoting these recipes on their most popular cooking websites. More than 3,000 recipes have been identified across 18 websites, and thus far nearly 1,000 have been collected on a new Pinterest page associated with the effort, providing a place where cooks can find and share healthier recipes.

Publications participating in this effort include:  

  • Better Homes & Gardens
  • Everyday with Rachael Ray
  • Woman'

For more information on this collaboration, visit the Let’s Move! website.

New Website Launched to Combat Childhood Obesity is the new website launched by the National Education Association Health Information Network (NEA HIN) aimed to educate, mobilize, and empower members of the school community to help them improve the nutritional quality of foods and beverages sold in school a la carte lines, vending machines, and stores.

The new site was launched just weeks before the USDA released its new proposed national nutrition standards for snack foods and beverages sold in schools, which call for schools to offer more snacks with whole grains, low-fat dairy, fruit, or vegetables as their main ingredients. highlights stories about schools that are already offering healthier snacks and beverages to students and provides free resources, including video, infographics, fact sheets, and organizing activities that are designed to help school employees and parents create healthy changes in their own schools. Also featured are blog posts from experts and news about trends and research related to school foods and the national movement to prevent childhood obesity.

Read the full release for more information about the new website.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from February 20, 2013 through March 6, 2013. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Donors:
Homeland Stores

Donors Who Increased Their Annual Contribution:
The Horton Fruit Company, Inc.
Mariani Packing Company, Inc.
Phillips Mushrooms Farms
Rice Fruit Company
San Joaquin Tomato Growers, Inc.

Returning Trustees ($10,000+ Annual Contribution):
Campbell Soup Company
Stemilt Growers, Inc.

Returning Donors:
Harris Teeter Super Markets, Inc.


For more information, contact PBH Development Director Renee Bullion.


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