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March 5, 2010

From the Chairman: Looking Forward to Lets Move
National Nutrition Month is Here
New Toolkit Now Available Online
Victory Garden Seeds Increase Kids Interest in Fruits & Veggies
Health Beat
Adopt-A-School for National Nutrition Month
Cant Wait to See You at the Castle!
Website Survey: Improved Recipe Section

From the Chairman: Looking Forward to Lets Move

The Fruits & Veggies—More Matters brand is now three years old. As we mark the anniversary of the national public health initiatives launch, Id like to thank everyone for their support of Fruits & Veggies—More Matters and to announce that nutritious fruits and vegetables have a new ally in first lady Michelle Obama and her Lets Move initiative. 

I urge everyone in the produce industry to capitalize on the new Lets Move initiative by reiterating that fruits and vegetables have an important role to play in counteracting and preventing childhood obesity. You can do this by using PBHs downloadable tool kits, adopting local schools, and promoting Fruits & Veggies—More Matters on your website. Now is the time to support PBH more fully and to publicize the many health benefits of eating fruits and vegetables. Its time to encourage all Americans to add more fruits and vegetables, in all their forms, to their diet.  

I have really enjoyed my term as chair and I look forward to continuing to work in support of the Fruits and Veggies—More Matters brand and the increased consumption of fruits and vegetables, particularly at this exciting time. At the April board meeting, Ill pass the gavel to Andrea Astrachan, of Ahold USA, and I wish her all the best.  

I would like to take this opportunity to thank all of you for your support in getting the Fruits & Veggies—More Matters message out and for helping to make eating more fruits and vegetables a priority in the minds of consumers. Your continued support remains crucial to PBHs success, to the health of Americans, and to the health of the fruit and vegetable industry. Let's all work together to make 2010 even more successful for the fruit and vegetable industry and healthier for everyone.

Paul Klutes, C.H. Robinson Worldwide, Inc.

National Nutrition Month is Here

National Nutrition Month® is here! It’s time to step up the pace at spreading the word that fruits and vegetables are nutritious, healthy foods. PBH encourages donors to tie in to the message of Michelle Obama’s new Let’s Move initiative by spreading the message that increasing the consumption of fruits and vegetables in place of high-calorie, nutrient-poor foods, is central to her goal of solving the epidemic of childhood obesity within a generation. Here are some ways to do that. 

Cite Let’s Move as the inspiration behind donating Adopt-A-School packages to local schools, libraries, or other youth organizations. Promote and link to the Fruits & Veggies—More Matters® website,, on a website page reminding consumers how healthy and nutritious fruits and vegetables really are and that they have an important role to play in counteracting and preventing childhood obesity.  This is a great time to re-visit the abundance of prepared materials available for download free of charge from the PBH website, like the retail toolkit and suppliers’ toolkit. Customize these materials and use them as part of Let’s Move promotions in marketing materials, company newsletters, and consumer interactions. The 2010 PBH Nutrition Education Catalog is filled with materials that can be used to support National Nutrition Month® and the Let’s Move initiative. If the company website doesn’t have a link to the PBH’s kids’ site,, add one now and if the company has a blog, consider making Let’s Move and the importance of eating more fruits and vegetables to combat childhood obesity the subject of at least one post in March. 

National Nutrition Month® is also the perfect time to sign up to receive the Keeping Moms Informed bi-weekly e-newsletter and forward it to others who might be interested in subscribing, and to pass along PBH and Fruits & Veggies—More Matters press releases to local media outlets. Together we can bring the compelling message that fruits and vegetables are an important aspect of a healthy diet to consumers. Let’s keep the Let’s Move momentum going for National Nutrition Month® and beyond!

New Toolkit Now Available Online

A colorful new toolkit is now available online at This toolkit, Fruits & Veggies: Good for You—and for Your Budget, was designed to help retailers, suppliers, and health professionals pass on tips for getting the most from their shopping budgets with fruits and vegetables. 

The Fruits & Veggies: Good for You—and for Your Budget toolkit includes ad slicks, consumer columns, and signs that offer tips for including more nutritious fruits and veggies in their diet while stretching their dollars. This newest toolkit was designed to appeal to Moms and kids and features lots of eye-catching color.  

Check out the new Fruits & Veggies: Good for You—and for Your Budget toolkit online now in the retailers' marketing tools section of To receive a CD of the new toolkit materials in the mail, contact PBH Marketing and Communications Assistant Jill LeBrasseur.

Victory Garden Seeds Increase Kids Interest in Fruits & Veggies

The 2010 PBH Nutrition Education Catalog is packed full of new
Fruits & Veggies—More Matters items designed to educate people about fruits and vegetables and motivate them to consume more. 

The Victory Garden Seed Pouch is a new product featured in this year’s catalog. Involving your children in planting a small garden is a fun way to spend time together as a family and get kids interested in fruits and vegetables, leading them to eat more of these healthy foods. Let children help you plant the seeds and care for the plants as they grow. This will make them feel invested in the plants and will help you persuade them to eat the fruits (and veggies!) of their labors later on. Follow the directions on seed packets for proper plant development.  

While at the catalog website, check out the book Growing Vegetable Soup. It tells the story of a father and child who share the joys of planting, watering, and growing seeds in their garden and includes a recipe for vegetable soup. This is a great companion piece to the Victory Garden Seed Pouch. Reading the book to kids can keep them interested in their gardens during the early growing stages when they can’t see progress as quickly as they may like. It’s available in both English and Spanish. 

As usual, the 2010 catalog is the go-to source for fun, inexpensive, nutrition education materials. Don’t forget, PBH gift certificates are perfect for prizes, incentives, and drawings or as a healthy gift when you aren’t sure exactly what to buy. Over 94,000 health professionals, educators, and parents have already received this valuable resource. Browse the online version or sign up to be added to the catalog mailing list now at

Health Beat

PBH is excited to announce that a new section—Health Beat—focusing on the link between improving the nation’s health and the importance of eating more fruits and vegetables to achieve this outcome has been added to the PBH Direct! e-newsletter.  Each edition will feature important information and events that are happening in health, health care, or nutrition policy, along with why it is significant to PBH and the fruit and vegetable industry.  Links to key organizations will be highlighted for PBH Direct! readers.  Additionally, each e-newsletter will feature an organization in the health or health care community with programs that tie back to PBH and the role nutrition, specifically fruit and vegetable consumption, plays in that organization. 

The launch of the first lady’s Let’s Move initiative brings welcome national attention and federal resources to the growing obesity epidemic in America.  PBH is proud to be aligned with this effort and delighted that the Fruits & Veggies-More Matters campaign, through our public sector partner the Centers for Disease Control and Prevention (CDC,) is a featured topic of information provided on the Let’s Move website.  To find this information, visit www.letsmove.govSelect the Fruits and Veggies Matter link on the right-hand side.  This link goes to the CDC site regarding the Fruits & Veggies–More Matters partnership.  From there, it’s just one click to

Michelle Obama’s initiative coordinates not only federal resources, but also through the Partnership for a Healthier America, an alignment of private and non-profit organizations such as Kaiser Permanente, The Brookings Institution, The Robert Wood Johnson Foundation, Nemours, and others, to help mobilize industry-specific solutions to the childhood obesity problem.  Some of the founding organizations in the Partnership may be familiar, some not.  All are key and often at the forefront in helping to identify and shape strategic priorities for the nation’s health policy.  In addition, financial resources from these individual organizations, exceeding hundreds of millions of dollars each year are given to research, association, and non-profit programs strategically aligned in support of these priorities.  PBH has already reached out to the Let’s Move initiative and the Partnership to begin identifying ways of alignment to ensure that the mission of PBH, and the value of the fruit and vegetable industry behind that mission, will be a part of these objectives. 

PBH brings much to the table in discussions that frame a national policy on obesity.  Making the right nutritional choices by eating more fruits and vegetables is a critical factor to combating, not just child and adolescent obesity, but also adult obesity.  PBH and the
Fruits & Veggies—More Matters message, along with a solid reputation for consumer and nutrition research on the role fruits and vegetables, in all forms, has for better health outcomes, is part of this discussion.  PBH is working to ensure that fruit and vegetable nutrition is not overlooked as national policies are shaped. 

This edition’s featured organization is the Partnership for a Healthier America. As a partner to the First Lady’s Let’s Move campaign, the Partnership will work alongside the federal government to build target, industry-specific, solutions to fighting obesity that can be measured and tracked.  Rather than award grants, engage in policy discussions, or develop programmatic activities, the Partnership will concentrate on mobilizing leadership from across sectors and at every level to take action that can have a significant impact on organizational goals.  It is important that, throughout this process, PBH makes sure the valuable role that the fruit and vegetable industry’s products play in consumer health is heard.

Adopt-A-School for National Nutrition Month

Adopt-A-School packages are a great way to generate goodwill in the community and National Nutrition Month® is the perfect time to let the media know you will be donating nutrition education resources to help combat childhood obesity. 

The 2010 PBH Nutrition Education Catalog is filled with resources based on national and state nutritional academic standards and designed to increase kids’ interest in, and consumption of, healthy fruits and vegetables. The catalog can be used to customize an Adopt-A-School package.  Packages can be customized to fit any size school or classroom and any size budget. They can be built around a theme of nutrition education, physical activity, games, and fun items, or any mix the sponsor chooses. They also make great gifts for a local scout troop, church group, youth clubs, or organizations, and can be used to fill home school nutrition education needs. 

Adopt-A-School packages can be sent directly to the recipients or to the donating company for a personal presentation media opportunity. For more information on the Adopt-A-School Program, contact PBH Catalog Sales Manager Don Schuler.

Cant Wait to See You at the Castle!

PBH’s annual Board of Trustees and Committee meetings and the 2010 Gala at the Castle Dinner-Auction and Dance will be held at the beautiful Ritz-Carlton in Half Moon Bay, April 8-10, 2010. Some of the exciting events slated for this annual get-together include the unveiling of results from our 2010 Gen X Moms research, featuring a comparison with Gen Y Moms, and 2010 State of the Plate study data. There will also be a much anticipated discussion of the use of social media as a marketing tool in the general session. 

This year’s event is more popular than ever!  The PBH room block at the Ritz Carlton is SOLD-OUT on Saturday night, April 10, but that doesn't mean you have to miss this exclusive experience!  As an alternative, PBH has secured a block of rooms at the lovely Oceano Hotel & Spa, just six miles away. Mention "PBH Board of Trustees Meeting" when calling for reservations and receive exclusive nightly rates of only $209 for a Princeton King room, or $249 for Deluxe King room. These rooms are only available on Friday, April 9, and Saturday, April 10. The cut-off date to reserve reduced-price PBH rooms is Tuesday, March 9, so act now! For reservations, call (888) 623-2661. 

Don’t forget to confirm your attendance. For more information on the meeting, view the meeting agenda, fill out the electronic registration form, or contact PBH Executive Assistant Sharese Alston. For more information on the Gala at the Castle Dinner-Auction and Dance, view the Donor Events area of the PBH website, or contact PBH Database Associate Allison Kissel.

Website Survey: Improved Recipe Section

Frequent visitors have noticed that features a one-question poll on its homepage. In January, the website featured a poll question asking how PBH can improve the recipe section of the consumer website. 

The question specifically asked, “How can we make our recipes even better?” and asked responders to select from the responses: more sides, more desserts, more entrees, more quick, more for kids, or more drinks. Out of 46 poll responders, 12 (27 percent) said they wanted to see more quick-to-fix recipes, 12 (27 percent) said more side dish recipes, 8 (17 percent) wanted more recipes for kids, 8 (17 percent) wanted more entrĂ©e recipes, 4 (8 percent) requested more dessert recipes, and 2 (4 percent) said they wanted to see more drink recipes. 

New poll questions are uploaded about twice per month and PBH keeps track of the results. Feel free to participate in these polls and encourage others to respond to these fun questions, too. For more information about the surveys or their results, contact PBH Nutrition Website Development Manager Sandra Ely.

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from Feb. 12, 2010 through Feb. 25, 2010. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH West Coast Fund Development Director Jennifer Armen-Bolen or PBH East Coast Fund Development Director Renee Bullion.

Returning Trustees ($10,000+ Annual Contribution):
Fresh Produce & Floral Council
Giorgio Fresh Mushrooms

Returning Donors:
Associated Wholesalers, Inc.
Chestnut Hill Farms
Columbia Marketing International
DLJ Produce
Golden Sun Marketing
The Greenery
Hannaford Brothers Company
Harris Teeter Super Markets, Inc.
John Vena, Inc.
K-VA-T Food Stores, Inc.
Mariani Packing Company, Inc.
Market Fresh Produce, L.L.C.
McEntire Produce, Inc.
Meijer, Inc.
Mushroom Council
NewStar Fresh Foods
Northwest Horticultural Council
Rice Fruit Company
San Joaquin Tomato Growers, Inc.
White Rose Frozen Food, Inc.


For more information, contact Kristen Stevens.

PBH Direct! Archive

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