Produce For Better Health Foundation

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February 22, 2013

Last Chance to Register for The Consumer Connection
Serving More Lower-Calorie Items Mean Better Business for Restaurant Chains
March Social Media Posts Now Available
PBH to Hold Spring Celebration Twitter Party

Last Chance to Register for The Consumer Connection

Time is running out—the last day to register for the annual conference is February 28th! This years event promises to be the best ever with even more opportunities for you to collaborate and connect. Here are some of the reasons youll want to be a part of The Consumer Connection

  • Dynamic presentations that include marketing strategies, consumer insights, culinary demonstrations, and interactive blogging sessions. Hear from both the Hartman Group and the NPD Group!
  • A keynote session given by Ross Shafer, Scott Klososky, and Cam Marston, three subject matter experts on marketing, social technology, and generational sales.
  • An interactive All Forms Retail Panel to learn strategies they use to successfully market all forms of fruit and vegetables to consumers.
  • One-on-one Business Exchange Roundtable sessions to discuss new ideas and strategies to market fruit and vegetables to consumers and increase sales.
  • The Gala for Good Health including the reception and silent wine auction, gourmet dinner, and dancing.

Dont miss this years annual conference—register today. If you have any questions or need assistance, please contact our Event Manager Sharese Alston.

Serving More Lower-Calorie Items Mean Better Business for Restaurant Chains

According to a study released this month by the Hudson Institute, restaurant chains that serve more lower-calorie foods and beverages have better business performance. Over five years, chains that increased the amount of lower-calorie options they served had better sales growth, larger increases in customer traffic, and stronger gains in total food and beverage servings than chains whose servings of lower-calorie food options declined.

The report, Lower Calorie Foods: Its Just Good Business, analyzed 21 of the nations largest restaurant chains, including quick-service chains like McDonalds, Burger King, and Taco Bell. They also included sit-down chains such as Applebees, Olive Garden, and Chilis. The report found that between 2006 and 2011, lower-calorie foods and beverages were the growth engine for the restaurants studied. In 17 of the 21 restaurants, lower-calorie foods and beverages outperformed those that were not lower-calorie. In addition, chains that increased their servings of lower-calorie items saw positive results as well. These chains generated:  

  • A 5.5 percent increase in same-store sales, compared with a 5.5 percent decline among chains selling fewer lower-calorie servings.
  • A 10.9 percent growth in customer traffic, compared with a 14.7 percent decline.
  • An 8.9 percent increase in total food and beverage servings, compared with a 16.3 percent decrease among chains selling fewer lower-calorie servings.

For more information about this research, please see the full press release.

March Social Media Posts Now Available

March is a busy social media month! Its National Nutrition Month, along with many other holidays and nationally recognized food months. PBH has gathered this information for you and pulled together a list of social media posts for each day of the month. You may use these posts as they are written or tweak to customize.

PBH to Hold Spring Celebration Twitter Party

March brings a new season and PBH welcomes it with Twitter chat about Spring Celebrations. Whether it be St. Patricks Day, Easter, Passover, or just a reason to gather together, well talk about how fruit and veggies can make these special occasions even better. Join us on March 6th at 4:00 PM (ET) and share your own recipes, tips, and ideas with consumers. Well be using hashtag #CelebrateSpring for the chat.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from February 6, 2013 through February 20, 2013. Your generous contributions help support PBHs many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Donors Who Increased Their Annual Contribution:
John Vena, Inc.
Mushroom Council
To-Jo Mushrooms, Inc.

Returning Trustees ($10,000+ Annual Contribution):
California Strawberry Commission
Silgan Containers

Returning Donors:
Fresh Produce & Floral Council
Hunts Point Terminal Produce Co-op Association, Inc.
JemD Farms - RedSun/GoldenSun
Roundy's Supermarkets, Inc.


For more information, contact PBH Development Director Renee Bullion.


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