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February 19, 2010

First Lady Introduces Let's Move Initiative
2010 PBH Nutrition Education Catalog Now Available
PBH Executive Committee Meets for Strategic Planning
PBH Exhibits at CA League of Food Processors Expo & Showcase
Living Healthy and Feeling Better
Reminder, PBH Main Office has Moved

First Lady Introduces Let's Move Initiative

On Tuesday, Feb. 9, First lady Michelle Obama unveiled a campaign to fight childhood obesity, a cause that has become her top policy priority. That morning, President Obama signed a memorandum establishing a new interagency federal task force to tackle the growing problem of childhood obesity. Both President and Mrs. Obama have set a goal of eliminating childhood obesity in a generation so that children born today will reach adulthood at a healthy weight. Achieving this goal will require both increased physical activity and better nutrition, including lots of fruits and vegetables. 

Mrs. Obama's new Let's Move initiative contains four action areas that work together to influence the health of America's children: Healthy Choices, making nutrition information on food packages more clear; Healthier Schools, improving nutrition and physical education in schools; Physical Activity, promoting easy access to increase activity such as by adding walking and biking paths in community planning;and Accessible & Affordable Healthy Food, making healthy food more available, particularly in low-income areas.  

PBH was pleased to note that Mrs. Obama's Let's Move initiative contains numerous references to fruits and vegetables and the role they have to play in its success. In fact, the CDC Fruits & Veggies—More Matters® website is already linked from the site, offering suggestions to eat more. The CDC site links to PBH's website for additional advice on adding more fruits and vegetables to meals and snacks.  

PBH is actively working to collaborate with this initiative and has prepared and mailed letters of support for the Let's Move initiative to First Lady Michelle Obama, Health & Human Services Secretary Kathleen Sebelius, Agriculture Secretary Tom Vilsack, and Surgeon General Regina Benjamin. As they seek out participation from organizations who share the Let's Move initiative's goal of reversing childhood obesity in this generation and making good nutrition a priority for all Americans, we believe they will come to recognize PBH and Fruits & Veggies—More Matters as important assets to the success of the initiative.  

These top health officials say they want to steer the conversation away from achieving a particular weight and instead emphasize the benefits of good nutrition, including plenty of fruits and vegetables, along with physical activity. PBH looks forward to working with them and our donors to encourage more Americans to increase their intake of healthy fruits and vegetables to help them achieve and maintain a healthy weight and manage their risk for chronic illnesses like diabetes and heart disease.  

Let's Move aims to do for healthy eating and exercise what the government's anti-smoking campaign did in the 1960s: change how people think about their health. Everyone in the fruit and vegetable industry should welcome the opportunity presented by Let's Move that allows them to capitalize on the First Lady's popularity and to position their products as affordable, convenient, and nutritious parts of the solution to the problem of childhood obesity.  

PBH is pleased to see the First Lady adopt such an important initiative as her platform. PBH CEO, Elizabeth Pivonka, said that there is no better person than the most visible mother in our nation to help elevate the discussion and urgency about reducing childhood obesity. While there are certainly many facets to reducing childhood obesity, the role of fruits and vegetables as nutritious low-calorie foods is squarely in the middle of it.

2010 PBH Nutrition Education Catalog Now Available

The 2010 PBH Nutrition Education Catalog is packed full of new Fruits & Veggies—More Matters items designed to educate people about fruits and vegetables and motivate them to consume more. Several new products are available in this issue, like the Fruit & Veggie Scentsable Learning Scents Cards, the interactive education tool Nutrition EZ, and the Fruits & Veggies—More Matters Grab & Go Salad Bowl Set.  

The Fruit & Veggie Scentsable Learning Scents Cards are a fun, new way for kids to learn about fruits & veggies. This new, interactive, hands-on learning experience is perfect for classroom or home use. The Nutrition EZ interactive education tool is a fantastic resource book for teachers and parents. The user-friendly, black-and-white worksheets in this 200-page book are easy to reproduce, and the exciting, 10-minute DVD is packed with hands-on nutrition activities that create even more fun for students. The Fruits & Veggies—More Matters Grab & Go Salad Bowl Set helps keep your healthy food cold and fresh on the go. This unique 3-piece set includes a large salad bowl, a separate container for dressing, and a removable tray for your favorite toppings that also keeps everything cold. This is a great way to eat a healthy lunch at work or for kids to tote as a reminder to eat their fruits & veggies.  

This year's catalog also features many items in Spanish as well as games, books, and several value-priced items. As usual, the 2010 catalog was designed to be the go-to source for fun, inexpensive, fruit and vegetable nutrition education material. Don't forget, PBH gift certificates are perfect for prizes, incentives, and drawings or as a healthy gift when you aren't sure exactly what to buy. Use the 2010 PBH Nutrition Education Catalog to customize an Adopt-A-School package that doesn't necessarily have to include a Creative Pockets kit. Adopt-A-School packages can be customized to fit any size school or classroom and any size budget. They also make great gifts for a local scout troop, church group, youth clubs or organizations, and can be used to fill homeschool nutrition education needs.  

Over 94,000 health professionals, educators, and parents have already received this valuable resource. Browse the online version or sign up to be added to the catalog mailing list now at

PBH Executive Committee Meets for Strategic Planning

On February 16-17, PBH's executive committee met to discuss the 2011-2013 PBH strategic plan. Every three years, the full executive committee gathers for this intensive review of PBH's strategic plan. During the two years in-between, a subset of the executive committee meets to make sure the foundation is on track with that plan, and then reports back to the full executive committee. For several years, PBH CEO Elizabeth Pivonka has conducted interviews with many PBH board members to provide input into the annual strategic planning process. As part of this year's meeting, Pivonka shared a summary and highlights from 45 PBH board member interviews that she conducted in late 2009. Pivonka says she values the time spent on the phone with board members thinking strategically, and that this past year's interviews once again provided great input into the planning meeting. PBH's process at this point is to seek approval on the 2011-2013 strategic plan from the full board at the upcoming PBH annual board meeting April 8-10 in Half Moon Bay, CA. Once the strategic plan is approved, a business plan will be developed next summer for 2011. For information on the upcoming PBH's Annual Board & Committee Meetings, see the donor section of the PBH website.

PBH Exhibits at CA League of Food Processors Expo & Showcase

PBH exhibited at the California League of Food Processors 2010 Expo & Showcase of Processed Foods in Sacramento, CA., Feb. 2 – 3. Over 2000 attendees and nearly 200 exhibitors attended this event that included a popular Tasting Pavilion, where attendees could sample a variety of processed foods offered by CLFP member companies. PBH was represented by West Coast Fund Development Director Jennifer Armen-Bolen and others, and the Fruits & Veggies—More Matters logo and message were shared with all booth visitors.

Living Healthy and Feeling Better

February's International Fruit and Vegetable Alliance's (IFAVA) latest scientific newsletter looks at various studies regarding living healthy and feeling better. Specifically, articles discuss healthy lifestyle and preventable death, living longer and feeling better, and healthy eating index and abdominal obesity. For more information, visit IFAVA or contact PBH's Marketing and Communications Assistant Jill LeBrasseur.

Reminder, PBH Main Office has Moved

The new address for PBH's Main office is 7465 Lancaster Pike, Suite J, 2nd Floor, Hockessin, DE 19707. All PBH phone numbers, including the fax line, remain the same.

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH's many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from Jan. 29, 2010 through Feb. 12, 2010. Together we can make a difference in the nation's fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH West Coast Fund Development Director Jennifer Armen-Bolen or PBH East Coast Fund Development Director Renee Bullion.

Returning Donors:
Georgia Fruit & Vegetable Growers Association
The Horton Fruit Company, Inc.
Hunts Point Terminal Produce Co-op Association, Inc.
Malena Produce, Inc.
Wawona Frozen Foods, Inc.


For more information, contact Kristen Stevens.

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