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February 8, 2013

The Gala for Good Health an Ideal Way to Cap Off The Consumer Connection
PBH Offers First Webinar of the Year on California Raisins
Social Environment Makes a Difference in Fruit and Vegetable Consumption
PBH Holds Social Media Tips Twitter Party for Donors
The Biggest Loser Features Fruits & Veggies—More Matters Brand

The Gala for Good Health an Ideal Way to Cap Off The Consumer Connection

Join PBH on Friday, March 15th, for a festive evening that will be the perfect ending to your Annual Conference experience! The Gala for Good Health has something for everyone.

The evening begins with a reception and silent wine auction, featuring various wines with exquisite flavors from impressive vineyards. All proceeds from this event help to support PBHs mission of promoting increased consumption of fruit and vegetables to consumers for their better health.

Next, youll enjoy a gourmet dinner followed by an evening of dancing to the Motown sounds of Pride and Joy. This exciting, high-energy band has a style of the '60's and '70's dance bands that will get you on the dance floor and pull you into the heart of their performance.

Theres still time to register for The Consumer Connection and take part in The Gala for Good Health. Check out these photos from last years Annual Conference and Gala for Good Health—you dont want to miss it! If you have any questions or need assistance with registration, please contact our Event Manager Sharese Alston.

PBH Offers First Webinar of the Year on California Raisins

Continuing with last years efforts to bring informative webinars to health professionals PBH is excited to hold the first webinar of 2013 on California Raisins. This session will be held on February 20th at 2:00 PM (ET) and is designed to shed new light on the classic favorite dried fruit. Speakers include Nutrition Director for the California Raisin Marketing Board James Painter, Ph.D., R.D. and President of the Arizona Academy of Nutrition and Dietetics Chef Michelle Dudash, R.D. PBHs President and CEO Elizabeth Pivonka, Ph.D., R.D. will moderate the session.

Some of the key objectives for the webinar include:  

  • Identify the key nutritional attributes of California Raisins
  • Understand the impact of raisins on prehypertension, blood glucose levels, satiety, dental health, and fitness
  • Incorporate California Raisins into creative, appealing recipes and snacks

The webinar will be 45 minutes with 10-15 minutes of questions/answers. If you are interested in registering, please email Allison Kissel no later than February 15th with your name, organization, address, and telephone number.

If you are interested in presenting a webinar to health professionals, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Social Environment Makes a Difference in Fruit and Vegetable Consumption

Three published studies summarized in the January issue of the International Fruit and Vegetable Alliance (IFAVA) Scientific Newsletter support the theory that environment, such as family and peers, has an important impact on raising the intake of fruit and vegetables. The first study sought to determine whether Danish children and adolescents who ate regulars meals tended to have a higher consumption of fruit and vegetables than those who had irregular eating patterns. The researchers collected data from 3,913 adolescents age 11, 13, and 15 from a random sample of schools in Denmark. Overall, researchers found that adolescents with irregular consumption of breakfast, lunch, and evening meal had a low frequency of fruit and vegetable intake. The study indicates the relevance of promoting regular meal consumption as part of an overall strategy for healthy nutritional habits among adolescents.

In the second study, researchers from the University of North Carolina, Chapel Hill, set out to determine if larger portions of fruit and vegetables would result in higher consumption among young children. Participants were 30 children, ages 4-6. They were given dinner in groups of two to three in a laboratory setting once a week for four weeks. The meal consisted of steamed broccoli with butter, drained canned peaches, fixed portions of pasta with sauce, a side dish of light Ranch dressing, and 2 percent milk. The amount of broccoli and peaches were varied both separately and jointly between a reference portion (75g) and a large portion (150g). This resulted in four conditions: (75g F; 75g V), (150g F; 75g V), (75g V; 150g F), (150g V; 150g F). Children consumed 70 percent more fruit in the larger portion conditions than in the reference conditions and 37 percent more vegetables in the large portion conditions than in the reference conditions. Increasing the portion size of the fruit did not affect vegetable intake and vice versa. In addition, doubling the vegetable portion size increased vegetable intake even when larger portions of fruit were served.

Finally, the third study out of the University of Alberta, Canada, looked to see if involving children in food-related activities promotes healthier dietary habits. 3,398 children ages 10-11 years old participated in a survey. Among those surveyed, 30 percent reported helping with home meal preparation at least once daily, while 12.4 percent never helped. Higher frequency of helping with home meal preparation was associated with higher preferences for both fruit and vegetables. This can lead to a subsequent increase in fruit and vegetable intake. Meal preparation activities also provide for family interaction and opportunity for healthy eating patterns and food preferences to be modeled and developed.

For more detailed information, view the full newsletter and studies in their entirety.

PBH Holds Social Media Tips Twitter Party for Donors

Last month, PBH provided some social media 'Quick Tips' for donors who are thinking about creating a social media presence or are new to the social media scene. This month we will host a Twitter party that will allow interaction with PBH and industry peers to learn what has worked for us (or hasnt) in the realm of social media.

We will host the discussion on February 27th at 4:00 PM (ET) via our @Fruits_Veggies Twitter account. Youll simply need to log into Twitter and enter the hashtag #MoreMatters101 to follow along. We hope you can join us for what we expect to be an informative and interactive discussion!

The Biggest Loser Features Fruits & Veggies—More Matters Brand

Did you see it? The Biggest Loser aired its third episode of Season 13 on January 14th. Contestants participated in a competition where the winning team was awarded healthy groceries, including fruit and vegetables that carry the Fruits & Veggies—More Matters® brand. This effort was thanks to PBH supporters, Duda Farms, Grimmway Farms, and Sage Fruit.

Since the airing of the Biggest Loser episode, PBH has received several comments via our social media channels like Twitter and Facebook from consumers who watched the show and recognized the Fruits & Veggies—More Matters brand. If you missed the show you can visit The Biggest Loser website and catch it via video.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from January 23, 2013 through February 6, 2013. Your generous contributions help support PBHs many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Donors Who Increased Their Annual Contribution:
Green Valley Food Corp.
Village Farms

Returning Trustees ($10,000+ Annual Contribution):
Nestle USA
Produce Marketing Association

Returning Donors:
Bush Brothers & Company
Market Fresh Produce, L.L.C.


For more information, contact PBH Development Director Renee Bullion.


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