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February 4, 2011
Articles

New Dietary Guidelines Recommend Filling Half Your Plate with Fruits & Vegetables
Let’s Move Update: Walmart Announcement and Military Visit
2011 Frozen Food Foundation 5K Fun Run/Walk
Nutrition Education Catalog Has Many Relevant New Items
Website Poll: How Will You Add More Fruits & Veggies This Year?


New Dietary Guidelines Recommend Filling Half Your Plate with Fruits & Vegetables
 

The U.S. Department of Agriculture (USDA) and the Department of Health and Human Services (HHS) have released the new 2010 Dietary Guidelines for Americans with no changes to the recommended fruit and vegetable servings per day. The new guidelines do, however, stress the move to a more plant based diet, specifically instructing Americans to fill half their plates with fruits and vegetables. They also emphasize limiting added sugars and solid fats in the diet and slash the maximum recommendation for sodium from less than 2,300 mg to 1,500 mg per day. 
 

Every five years, USDA and HHS examine the latest developments in nutritional science and release a new version of their Dietary Guidelines for Americans. This is done to keep them current with new developments in nutritional science. The guidelines serve as the basis for federal food and nutrition programs like the USDA school breakfast and lunch programs. 
 

PBH applauds the guidelines’ emphasis on managing body weight and focusing on nutrient-dense foods, particularly the recommended consumer message of ‘making half your plate fruits and vegetables.' PBH has used the half your plate message as a way to explain the quantity of fruits and vegetables needed since the 2005 dietary guidelines changed the recommended servings or cups of fruits and vegetables to a complex table which varies widely depending on age, gender, and physical activity levels. Half your plate is a much easier message for educators and health professionals to use with consumers than cups or servings. The Fruits & Veggies—More Matters® website, www.FruitsAndVeggiesMoreMatters.org, suggests filling half your plate with fruits and vegetables at every meal or snack as a way of simplifying the process of making sure you’re eating enough. There is also a new Half-The-Plate poster in the PBH Nutrition Education Catalog that offers a visual representation of this concept. 
 

For more information about the 2010 Dietary Guidelines for Americans, visit www.cnpp.usda.gov/dietaryguidelines.htm.


Let’s Move Update: Walmart Announcement and Military Visit

First lady Michelle Obama visited Fort Jackson, the Army's largest training post, last week and stated that the general lack of fitness of America’s youth is “not just a health issue but a national security issue." While there, Mrs. Obama met with Lt. Gen. Mark Hertling who said that kids are spending too much time in front of TV and computer screens, not getting enough exercise, and drinking too many sugary soft drinks. He expressed concerns that this type of lifestyle makes their bones too fragile for military service. 
 

Also in late January, the first lady joined Walmart for the announcement of their plan to reformulate some foods and lower prices on select healthy items, like fruits and vegetables. 
 

The one-year anniversary of the Let’s Move initiative will be celebrated February 9, 2011. For more information about the Let’s Move initiative, visit the Fruits & Veggies—More Matters Let’s Move page of the
Fruits & Veggies—More Matters website.


2011 Frozen Food Foundation 5K Fun Run/Walk
 

The Frozen Food Foundation will hold a 5K Fun Run/Walk in San Francisco on February 20 in conjunction with the 2011 American Frozen Food Institute (AFFI) Frozen Food Convention. Residents of San Francisco and the Bay Area and convention attendees are encouraged to participate in the 5 kilometer run. The adult entry fee is $15 and youths 17 and under run or walk for free. All participants will receive a finisher's medal and race t-shirt. 
 

Start time for the run is 8:30 a.m. for runners and 8:35 a.m. for walkers. The run begins at the Hyatt Regency San Francisco – Embarcadero Waterfront. For more information about the event, or to register, visit the 5K Fun Run/Walk’s website.


Nutrition Education Catalog Has Many Relevant New Items
 

The 2011 PBH Nutrition Education Catalog is packed full of items designed to motivate people to consume more fruits and vegetables and to make it easier for them to do so. Two new items this year are very relevant to current news events, the Complete Diabetes Resource Kit and the Half-The-Plate poster
 

The Complete Diabetes Resource Kit is a great way to get all the diabetes resources PBH offers in one, price-discounted package! The kit contains a Managing Diabetes Brochure an informational piece that lays out keys to diabetes management and prevention, how to calculate carbohydrates, healthy eating tips, and other resources; a Healthy Eating Reference Card Set, a handy reference card set that covers starches, non-starches, fruits, and vegetables and is the perfect size for a purse, briefcase, or backpack; a 100 sheet pad of Daily Tracking Sheets, an easy and convenient way to keep track of daily blood sugar levels, meals and snacks, medications, and other important health checks; a Fruit & Veggie Produce Wheel, a reference packed with important nutrition information as well as advice on selection and storage for 25 fruits and 25 veggies; and a handy Reusable Green Bag, a Velcro-sealed tote bag that’s a convenient alternative to disposable plastic and paper bags, and PERFECT for storing everything in the kit. Sold separately, all the items in the Complete Diabetes Resource Kit would cost $25.95, but the entire kit costs only $19.99. 
 

The new 2010 Dietary Guidelines for Americans recommend that consumers fill half their plates with fruits and vegetables. The half your plate message is an easier way to explain healthy eating patterns than the servings or cups method where everyone’s recommendations vary depending on age, gender, and physical activity levels. Telling consumers to fill half their plate with fruits and vegetables at every meal or snack is a way of simplifying the process of making sure they’re eating enough. The new Half-The-Plate poster in the PBH Nutrition Education Catalog offers a visual representation of this concept and is the perfect addition to any cafeteria or break room as well as healthcare waiting areas and exam rooms, RD consultation rooms or offices, the produce section of a grocery store, or anywhere! 
 

You can find these nutrition education items along with many others in the 2011 PBH Nutrition Education Catalog at www.pbhcatalog.com.


Website Poll: How Will You Add More Fruits & Veggies This Year?
 

As you may know, we have an ongoing poll available on the
Fruits & Veggies—More Matters website that provides, not only an entertaining game for the visitors, but also a way to gather useful information about visitors and content for future updates. A recent poll asked consumers how they intend to add more fruits and vegetables to their diet in 2011. From this, PBH can determine what content might offer consumers the most compelling case to increase their consumption and tips for them to do so. 
 

The question specifically asked, “How Will You Add More Fruits/Veggies This Year?” and asked responders to select from the responses Pack Lunch More Often, New Fruit/Veggie Recipes, More Fruit/Veggie Snacks, Nix Coffee for 100% Juice, or I Eat Enough. Out of 91 poll responders, 41 percent (37) said they would add more Fruit/Veggie snacks in 2011, 30 percent (27) said they would prepare new Fruit/Veggie recipes, 18 percent (16) said they would pack their own lunch more often, 11 percent (11) said they already eat enough fruits and veggies, and no one said they would replace their morning coffee with 100 percent fruit or veggie juice. 
 

New poll questions will look to website visitors for information about their lifestyles and their current level of understanding of the importance of fruits and vegetables, driving new enhancements to the website. These polls have proved to be quite useful as they, along with many other forms of user feedback, have resulted in significant website additions and enhancements. For more information about the surveys or their results, contact PBH Nutrition Website Development Manager Sandra Ely.



PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from Jan. 18, 2011 through Feb. 1, 2011. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.


Returning Trustees ($10,000+ Annual Contribution):
Giorgio Fresh Mushrooms


Returning Donors:
D.L.J. Produce
Golden Sun Marketing
Harris Teeter Super Markets, Inc.
Hunts Point Terminal Produce Co-op Association, Inc.
John Vena, Inc.
Mariani Packing Company, Inc.
Meijer, Inc.
Rice Fruit Company
Washington Apple Commission
Wawona Frozen Foods, Inc.

 

For more information, contact Kristen Stevens.


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