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February 3, 2012

PBH Releases 2011 Year-End Results
Public Health Role Models and Champions Named
Let's Move! Update: School Lunches to Include More Fruits & Veggies
Vance Publishing Supplement Highlights 20 Years of PBH Progress
There's Still Time to Register for Annual Meeting

PBH Releases 2011 Year-End Results

PBH exceeded expectations for its year-end business plan results. Specific programs that showed notable successes for the year include: 

  • Internet Outreach: The website had a 31 percent increase in visits and a 22 percent increase in opt-in e-mail participants. Stronger social media efforts, opt-in e-mails, Facebook, Google Searches, and Twitter are the top 4 referrals to the site. Facebook fans have increased 9-fold (22,817) since 2010 and Twitter followers have tripled (9,971) since 2010.
  • Role Models: 48 organizations met Role Model status and another 22 met Champion status in helping to spread the word about Fruits & Veggies—More Matters®. There was also a net increase of 19 new licensees, 6 percent over 2010.
  • Media Impressions: A new baseline measurement collected in 2011 included electronic media. Fruits & Veggies—More Matters media impressions for 2011 totaled 3.1 billion, which were generated through PBH PR and communication efforts. These numbers are attributed to news-worthy topics including PBH’s support of the new icon.
  • Moms: 2011 saw a significant jump in mom’s “intention to serve” more fruits and vegetables to her family—from 66 percent in 2010 to 76 percent in 2011. Mom’s likeliness of purchasing a product when seeing the Fruits & Veggies—More Matters logo on it increased to 47 percent, up from 40 percent in 2009.
  • Research and Policy: Staff continued to track key areas identified in the National Action Plan to Promote Health Through Increased Fruit & Vegetable Consumption, providing input into topics including the farm bill, school meals, SNAP education, food marketing to kids, and a USDA garden-related nutrition curriculum. Two new literature reviews have been posted on

You may read a full version of the 2011 year-end results press release or access PBH’s business plan results on the PBH Foundation website.

Public Health Role Models and Champions Named

PBH is pleased to announce it has named 1 Public Health Champion and 9 Public Health Role Models in 2011 in recognition for their support of the Fruits & Veggies—More Matters and for PBH. The Public Health Role Models are: Travis AFB Health and Wellness Center, New Mexico Department of Health/Public Health Division, United Services Early Childhood Center, The Food Trust, SRMC Community Health Services Project HEALTH, Centers for Disease Control and Prevention, Council of State Fruit and Vegetable Nutrition Coordinators, San Antonio School District, and CCI-WIC. The Public Health Champion is Susan Evans. Examples of their support include:  

  • Using the Fruits & Veggies—More Matters brand for non-edible products and services where appropriate.
  • Linking to
  • Employee newsletter including the Fruits & Veggies—More Matters logo, messaging and tips.
  • Company encourages eating well and physical activity.
  • Incorporating Fruits & Veggies—More Matters materials/messages in settings like classrooms, clinics, worksites, or cafeterias.
  • Supporting Let’s Move Salad Bars to Schools by bringing a salad bar into a school or introducing healthy vending, smoothie bars, or other ways to get more fruits and veggies into schools.

A special Role Model and Champion recognition luncheon will be held during the general session of PBH’s Annual Meeting on March 30 in Monterey, California where they will be formally recognized and awarded for their accomplishment. For more information on becoming a Role Model or Champion, please view the criteria on the PBH Foundation website.

Let's Move! Update: School Lunches to Include More Fruits & Veggies

Last week, First lady Michelle Obama and Agricultural Secretary Tom Vilsack announced that school lunches will now substantially increase the offerings of fruits, vegetables, whole grains, and reduce saturated fats, trans fats and sodium. The new rule will also set calorie limits based on the age of the children being served.

These new rules apply to lunches subsidized by the federal government, and the Healthy, Hunger-Free Kids Act of 2011 will help school districts to pay for some of the increased costs associated with the new rules. For the first time, nutrition standards are also extended to other foods sold in schools that are not subsidized by federal government, such as “a la carte” foods sold on lunch lines and snacks available in vending machines. Many schools have already taken steps to reduce the amount of fat, salt, and calories in school meals and have purchased salad bars and fruit smoothie bars to increase nutritional value of school meals.

The new standards are expected to go into effect beginning in the 2012 school year. For a look at some of the highlights of the new rules, view a comparison chart. Visit the Let’s Move! website for more information about the initiative.

Vance Publishing Supplement Highlights 20 Years of PBH Progress

As part of PBH 20th anniversary celebrations, PBH worked with Vance Publishing to create a supplement to the Produce Retailer and The Packer. The colorful 28-page supplement takes a look back at PBH’s history and key milestones. It suggests ways to get involved with PBH and reviews some of the research PBH conducts. Finally, it acknowledges recent role models who help PBH extend PBH messages to consumers. View an online version of the supplement or contact Janet Skibicki to obtain a hard copy.

There's Still Time to Register for Annual Meeting

March is quickly approaching, but if you haven’t registered for the “must attend” event of the year, you still have time! Online registration is still open for PBH supporters to reserve their spots. New this year is our Gala for Good Health Casino Night Fundraiser. The Vegas-style excitement will include favorites like blackjack, poker, craps, and roulette. Are you ready to test your luck? All proceeds support PBH’s consumer outreach efforts to increase the consumption of fruits and vegetables for better health.  

Attendees will join their colleagues for three days of valuable networking, access to exclusive, newly released research, golf outings, and fruit/vegetable field tours. This year’s Annual Meeting will be held March 29 – March 31, 2012, at the Monterey Plaza Hotel & Spa. For questions or assistance with registration, please contact Event Manager Sharese Alston.

PBH is pleased to recognize the following companies who have contributed their support of the Foundation from January 18, 2012 through February 1, 2012. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Returning Trustees ($10,000+ Annual Contribution):

Returning Donors:
Amigo Farms, Inc.
Columbia Marketing International
Deardorff Family Farms
Grupo Vegetables el Rey L.L.C.
National Produce Consultants, Inc.
Northwest Horticultural Council
Package Containers, Inc.
Wakefern Food Corporation


For more information, contact Kristen Stevens.


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