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January 20, 2012

PBH Social Media Presence Continues to Grow
New Study Predicts Tax on Sugar-Sweetened Beverages Would Prevent Thousands of Serious Health Ailments
2012 Annual Meeting Offers Networking with an Exciting Twist
Welcome Heart Health Month Via Twitter
Be Prepared for National Nutrition Month

PBH Social Media Presence Continues to Grow

PBH found much success with social media channels in 2011, and it seems that 2012 has continued with that positive momentum as the foundation recently hit some key milestones.


The Fruits & Veggies—More Matters® Twitter account reached 10,000 followers by the last days of 2011 and is already poised to reach 11,000 by the end of this month. This is in addition to the 3-fold increase in followers that the foundation saw in 2011. Growth has been based upon followers retweeting Fruits & Veggies—MoreMatters tweets and sharing information with their own followers, who in turn then follow Fruits & Veggies—More Matters. A series of Twitter “parties” on specific healthy lifestyle topics have also helped to expand the number of followers. Fruits & Veggies—More Matters typically tweets 15 – 20 times per day on a variety of topics including recipes, nutrition info, healthy ways to cook, getting kids involved, all forms of fruits and veggies, and the role fruits and vegetables play in a healthy lifestyle.


Another area of accomplishment in social media has been the surge of “likes” on the Fruits & Veggies—More Matters Facebook page. Currently, more than 26,000 Facebook users like Fruits & Veggies—More Matters, which is an increase of 10,000 from a month ago. These numbers are in addition to the nine-fold increase in Facebook fans that occurred during 2011. The MyPlate Makeover Challenge contest, which is featured on the Facebook page, along with featured coupons and giveaways from our healthy plate sponsors help to increase excitement with the page. In addition, Fruits & Veggies—More Matters posts daily on a variety of topics that are featured on the consumer website. The ability for followers to share these posts, as well as their friends’ ability to view these posts increases “likes” to the page.


As social media continues to play a key role in reaching consumers, PBH will continue to look for innovative ways to use these channels to spread our message. If you’re not already following us on Twitter or Facebook, please do so today and jump into the conversation—2012 should prove to be an exciting year for social media!

New Study Predicts Tax on Sugar-Sweetened Beverages Would Prevent Thousands of Serious Health Ailments

According to a new study published in the January issue of Health Affairs, a nationwide, penny-per-ounce tax on sugar-sweetened beverages would prevent thousands of serious health ailments such as heart attacks, strokes, cases of diabetes, and premature deaths. This would result in helping to avoid billions of dollars in medical costs over 10 years.  


The researchers of the study calculated that the tax would reduce overall consumption of sugary drinks by 15 percent among adults ages 25 – 64. They also estimated that between 2010 and 2020 it would prevent 2.4 million diabetes person-years (a measure that combines how many people have diabetes with how long each of them lives with the disease), 95,000 cases of coronary artery disease, 8,000 strokes, and 26,000 premature deaths.  


While they estimated that people would consume more milk and juice, they would also likely substitute water and diet beverages for the sugary drinks and consume less calories, which would result in a reduction of average weight. This weight reduction was then used to estimate reduced risk of obesity, diabetes, heart disease, and stroke.  


A penny-per-ounce tax would mean an extra 12 cents per can or 20 cents per bottle. Sugar-sweetened beverages are classified as any drink with added caloric sweeteners, including sodas, fruit punches, sweetened teas, sports drinks, and energy drinks. These beverages represent the largest source of added sugars and excess calories in the American diet. A typical 20-ounce sugar-sweetened beverage contains nearly 17 teaspoons of sugar.  


Please visit the Robert Wood Johnson Foundation to read more on this study.  

2012 Annual Meeting Offers Networking with an Exciting Twist

At this year’s Annual Meeting you’ll not only get access to newly released research and insightful information, you’ll have many chances to enjoy yourself with fun-filled networking opportunities you won’t want to miss!  


Post Par on the Coast is PBH’s annual golf tournament and you’ll have a great day on the Bayonet Blackhorse golf course, which is on the bucket list for casual players, spectators, and golf enthusiasts alike. If golf isn’t your style, experience the fruit and veggie industry at ground level on our Fruit and Veggie Field Tours. Through these tours you’ll get a first-hand view of the flourishing fields of Salinas Valley.  


Finally, end this year’s meeting with an evening of wine, dining, and Vegas-style excitement! The Gala for Good Health Silent Wine Auction & Casino Night Fundraiser has a little something for everyone—craps, blackjack, poker, and roulette. All proceeds support PBH’s commitment to increase the consumption of fruits and vegetables for better health.  


Online registration is open and PBH supporters are quickly reserving their spots, so don’t delay! This year’s Annual Meeting will be held March 29 – March 31, 2012, at the Monterey Plaza Hotel & Spa. For questions or assistance with registration, please contact Event Manager Sharese Alston.

Welcome Heart Health Month Via Twitter

February is Heart Health Month and PBH plans to kick it off with a Twitter party on Wednesday, February 1 at 4:00 p.m. (EST). The topic will be: “Keeping a Healthy Heart with Fruits & Veggies” and we plan to engage consumers in a discussion about healthy eating and incorporating fruits and vegetables into their diets for better nutrition and cardiovascular health. Please use hashtag #HealthyHeart to join the online discussion.  


Be Prepared for National Nutrition Month

March is National Nutrition Month, so now is a good time to remind retailers, suppliers, and health educators of the wide variety of materials that are available to help support your National Nutrition Month promotions. Retail Marketing Toolkits and Suppliers Toolkits are easily accessible on the PBH website.  


Be sure to make your local schools and community centers aware of any events you have planned that feature Fruits & Veggies—More Matters. It’s easy to use the Fruit & Veggie Happenings Page to upload your scheduled event to increase awareness and attendance. Please contact Janet Skibicki for any assistance needed in entering events.  


PBH is pleased to recognize the following companies who have contributed their support of the Foundation from January 4, 2012 through January 18, 2012. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

Returning Trustees ($10,000+ Annual Contribution):
Chelan Fresh Marketing
Giorgio Fresh Mushrooms
Stemilt Growers, Inc.

Returning Donors:
Advantage Sales & Marketing, LLC
California Canning Peach Association
Crunch Pak, L.L.C.
Eagle Eye Produce
Georgia Fruit & Vegetable Growers Association
Harris Teeter Super Markets, Inc.
International Golden Foods, Inc.
John Vena, Inc.
MountainKing Potatoes
Mucci International Marketing Inc.
Rice Fruit Company
Wawona Frozen Foods, Inc.
Weis Markets, Inc.


For more information, contact Kristen Stevens.


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