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January 11, 2013

From the Chair: Lend Your Support to Build a Stronger Industry and a Healthier Country
Dynamic Speakers Featured at The Consumer Connection
Half Your Plate Sponsorship "Healthy Plates" a Hit on Social Media
Prevention of Type 2 Diabetes: Quantity & Variety of Fruit & Vegetables Count
Get Ready for National Nutrition Month

From the Chair: Lend Your Support to Build a Stronger Industry and a Healthier Country

A Message from Paul Palmby, Seneca Foods Corporation

As we begin 2013, I’d like to take this time to remind our industry’s organizations that their support and level of engagement make all the difference in our ability to increase fruit and vegetable consumption. As I’ve expressed before, PBH serves as a key liaison between our industry and the various health professionals and regulators in regard to the ongoing discussions to help educate consumers about the variety of food choices they have. Through PBH’s public-private partnership with the CDC and their work with the USDA, PBH helps to ensure the "All Forms" message is consistently delivered to the public as a key message in the Fruits & Veggies—More Matters® campaign.

If you are considering supporting PBH, I highly encourage you to do so. Your contribution brings many benefits to your organization—the latest fruit and vegetable research, marketing tools designed for your specific area of the industry, and access to a large consumer base through the Fruits & Veggies—More Matters brand and website. As a supporter of PBH, make sure you are taking advantage of all the benefits. Use the Fruits & Veggies—More Matters logo on your packaging and marketing materials for more exposure, and connect with PBH via social media channels like Twitter and Facebook to help promote your products and brand.

The new year is a great time for new starts and I believe it is an ideal time for our industry to come together and ensure our message to increase fruit and vegetable consumption is heard. Thank you for your generous support in 2012 and I look forward to even more opportunities this year.

Dynamic Speakers Featured at The Consumer Connection

It’s only two months away, the event of the year, PBH’s Annual Conference: The Consumer Connection. So many aspects of this event are guaranteed to provide beneficial information and opportunities to you, including our unique lineup of scheduled presentations.

Our keynote presentation features three of the nation’s foremost subject matter experts on marketing, social technology, and generational sales. Ross Schafer, Scott Klososky, and Cam Marston join together to unveil expert insights into new technologies and sales strategies for today’s marketplace. This interactive multimedia presentation is filled with compelling content and audience interaction, which will allow participants to walk away with actionable tactics and the ability to spot trends that matter to their business.

Other featured presenters include Laurie Demeritt, President of The Hartman Group, who will speak on “Reimagining Health & Wellness and the Role of Fruits and Vegetables.” Michael Marks, Your Produce Man, will be on hand to provide a live fruit and vegetable culinary demonstration similar to those consumers watch via the videos shown on the Fruits & Veggies—More Matters website. Elizabeth Pivonka, President & CEO of PBH, will present a State of the Foundation for attendees.

Three dynamic workshops will also be offered during the Annual Conference. Marketing to Target Audiences by Kari Bretschger, President & CEO of Integrated MarketingWorks, will help you understand what makes different consumer audiences tick and how to get them interested in buying your product.

Six Degrees of Balanced Healthy (Consumer Research Session), is brought to you by Bob Ochsner, PR Director of DGWB. If your customers are part of the 76% of Americans that strive to have life balance and live a healthy lifestyle, this session will provide some deep insight that can help you better engage and connect with them.

An Interactive Blogger Session, featuring various industry members and bloggers, provides an opportunity to learn strategies and outreach tactics to successfully establish a working relationship with bloggers, from actual bloggers and industry members that have connected with them.

The Consumer Connection is the perfect forum for you to access beneficial research, learn new marketing strategies, and connect with your peers. The conference runs March 13-15 at the W San Francisco. Reserve your spot today! If you would like additional information or need assistance, please contact our Event Manager Sharese Alston.

Half Your Plate Sponsorships "Healthy Plates" a Hit on Social Media

The new U.S. Dietary Guidelines stress "filling half your plate with fruit and vegetables" as a key message to consumers. To further support this message, PBH offers sponsors the opportunity to develop healthy plates that easily fulfill this requirement. As part of a Half Your Plate sponsorship, completed healthy plates are used in PBH’s consumer outreach efforts, including the consumer website and social media channels.

We’re pleased to report that healthy plates featured on PBH’s social media channels, specifically the Fruits & Veggies—More Matters Facebook page, have been very popular with consumers. Our healthy plates have been averaging 300-400 "likes" with an average of 50 "shares." Some have even reached over 700 "likes" and more than 100 "shares" in recent months! These averages are slightly above the usual Facebook posts, which show that our Facebook followers are interested in recreating these healthy plates for their own families.

In addition to the exposure via PBH’s consumer outreach efforts, a Half Your Plate sponsorship includes:  

  • Commodity of choice that meets the Fruits & Veggies—More Matters and healthy nutrition criteria.
  • Menu/recipe development, consumer tested.
  • Nutrient/cost analysis and shopping lists.
  • Photography.

In addition, education materials like cookbooks will be marketed to health professionals and educators while also incorporated into PBH media efforts and expanded consumer outreach. Sponsors are able to use all materials in their own marketing plans. For information about this opportunity, please contact Renee Bullion or Cyndy Dennis.

Prevention of Type 2 Diabetes: Quantity & Variety of Fruit & Vegetables Count

A published study outlined in the November issue of the International Fruit and Vegetable (IFAVA) Scientific Newsletter suggests that consuming at least five servings of fruit and vegetables daily and ensuring these servings contain a variety of fruit and vegetables both work toward gaining the maximum benefit for diabetes prevention.

The EPIC-Norfolk study recruited 25,639 men and women aged 40-75 years in Norfolk, United Kingdom. All participants attended a health check in 1993-1997. Dietary intake was assessed using a prospective 7-day food diary, and the researchers ascertained incident cases of diabetes over 11 years of follow-up, and a representative comparison group of 4,000 participants. After exclusions the final sample consisted of 653 incident cases of diabetes and 3,166 subcohort participants.

In adjusted analyses, and after accounting for variety of intake, participants in the top third quantity of vegetable intake (compared to the bottom third) had a 24 percent lower incidence of diabetes. There was no relationship to quantity of fruit intake, and for combined fruit and vegetable intake, there was a borderline lower risk.

However, for variety of intake, fruit, vegetables, and combined fruit and vegetable intake were each strongly inversely related to a lower incidence of diabetes with a reduction of:  

  • 30 percent for fruit variety
  • 23 percent for vegetable variety
  • 39 percent for combined fruit and vegetable variety

These reductions were dependent on the effects of quantity of intake. The findings place particular emphasis on recognizing the important and separate role both quantity and variety play in reducing the risk of diabetes. For more information about this study and other studies on fruit, vegetables, and diabetes, please see the November issue of the IFAVA Scientific Newsletter.

Get Ready for National Nutrition Month

Though we’ve just started the year, March will be here before we know it and that’s National Nutrition Month. So you’re prepared to support this initiative through your promotions, PBH would like to remind you of the many materials available to help you with these efforts. Retail Marketing Toolkits, Supplier Marketing Toolkits, Grower & Processor Marketing Toolkits, and State Coordinator Toolkits are all available for use.

Don’t forget to use the Fruit & Veggie Happening page to upload scheduled events in order to increase awareness and raise attendance. The system allows you to enter detailed information about your event, as well as photos or graphics. If you need help entering information, please contact our Social Media Coordinator Janet Skibicki for assistance.

PBH is pleased to recognize the following companies who have contributed their support to the Foundation from December 12, 2012 through January 9, 2013. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.

New Board of Trustee Companies:
Mastronardi Produce, Ltd.

Donors Who Increased Their Annual Contribution:
Aunt Mid's Produce Company
Barsotti Juice Company, Inc.
Big Y Foods, Inc.
Georgia Fruit & Vegetable Growers Association
International Golden Foods, Inc.
Knouse Foods, Inc.
Mucci International Marketing, Inc.
National Raisin Company
New England Produce Council
Oneonta Starr Ranch Growers
Peri & Sons Farms, Inc.
Superior Sales, Inc.

Returning Trustees ($10,000+ Annual Contribution):
Melissa's/World Variety Produce, Inc.
Pace International, LLC
PepsiCo Foodservice
Tony & Darlene Rodgers
Seneca Foods Corporation
Ventura Foods

Returning Donors:
Babe Farms, Inc.
Bushwick Commission Company, Inc.
Egg Nutrition Center
Hy-Vee, Inc
Keystone Fruit Marketing, Inc.
National Watermelon Promotion Board
Package Containers, Inc.
Spartan Stores, Inc.
Sysco Corporation


For more information, contact PBH Development Director Renee Bullion.


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