Produce For Better Health Foundation

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January 8, 2010

USDA Fruit & Vegetable Incentives
Re-energize Your Commitment in 2010
PBH Seeks Retailer and Supplier Role Models
Sponsorship Opportunities Still Available for 2010
Recipes Needed!
Website Survey: Why Do You Eat Fast Food?
National Action Plan to be Updated

USDA Fruit & Vegetable Incentives

The Food, Conservations and Energy Act of 2008 provided $20 million to the USDA Food and Nutrition Service (FNS) for pilot projects to evaluate health and nutrition promotion in the Supplemental Nutrition Assistance Program (SNAP), formerly known as the Food Stamp Program. These funds were targeted toward supporting pilot projects that provide incentives at the point of purchase to encourage SNAP households to purchase fruits, vegetables, or other healthful foods, and toward conducting an evaluation that measures the impact of the pilot program on health and nutrition.
In October of 2008, PBH participated in the Healthy Incentives Pilot (HIP) Symposium on the promoting healthy food choices panel. The goal of the HIP Symposium was to prepare for a pilot project providing incentives to SNAP households to encourage them to purchase fruits, vegetables, or other healthful foods. PBH is very pleased that USDA has remained focused on incentivizing the purchase of fruits and vegetables. Since the 1990s, PBH and other produce advocates have been talking about the idea of providing an incentive to food stamp recipients to encourage them to select fruits and vegetables for their better health.
This pilot program could have a huge affect on the produce industry. In fall 2009, roughly 37 million Americans received monthly food stamps, with average monthly benefits of $133 per person. USDA reports that SNAP households spent $53 billion in fiscal year 2009; this figure includes all foods, not just fruits and vegetables. In 2002, USDA reported that 20 percent of food stamp purchases were for fruits or vegetables. If the incentive program could increase that from 20 percent to 25 percent, it would represent nearly $3 billion dollars more spent on fruits and vegetables per year!
USDA released a Request for Application form for this pilot program in December, 2009. One State SNAP Agency will receive funding to carry out this program. PBH is interested in working with that agency in order to make sure that Fruits & Veggies—More Matters® is included in the test, if possible.
PBH has high hopes of seeing a significant increase in fruit and vegetable consumption for those participating in this pilot program and, if that is the case, to then see it implemented nationally. Updates on the progress of this pilot program will be passed along to PBH donors as they become available.

Re-energize Your Commitment in 2010

PBH invites everyone to re-energize their commitment to Fruits & Veggies—More Matters in 2010. Here are some ideas for getting more involved!
Over the course of the 2010, PBH plans to distribute many press releases to members of the produce, supermarket, and restaurant industry trade media, consumer media, and education trade media outlets. PBH encourages donors to customize and send Fruits & Veggies—More Matters press releases to local media outlets.
Make sure local teachers are aware of any educational events planned for local retailers that feature Fruits & Veggies—More Matters. Call, e-mail, or write to local schools to let them know about Take Your Child to the Supermarket promotions, Supermarket School Tours, or other events and about the free nutrition education resources available for use in their classrooms at and Think about donating Adopt-A-School kits to local elementary schools and the goodwill that such a donation would generate for your business in the local community.
Sign up for PBH’s Keeping Moms Informed e-newsletter and check out Fruit & Vegetable Blog: Stem & Stalk … Let's Talk on Encourage employees and customers to do so as well.
If your company hasn’t already added a link from its website to, add one now. A link button and website copy are available for donors to add to their websites. To receive button graphics, contact PBH Communications Specialist Jill LeBrasseur. Make sure the Fruits and Veggies—More Matters logo appears on appropriate product packaging and signage.
For more information and other ideas for becoming more involved with Fruits & Veggies—More Matters, contact PBH Communications Specialist Jill LeBrasseur.

PBH Seeks Retailer and Supplier Role Models

PBH is looking for retailers, growers, shippers, and processors to become role models for Fruits & Veggies—More Matters. These companies' efforts will be identified and referenced in PBH's ongoing public relations activities via consumer and trade press releases and in PBH’s annual report. There will also be a special luncheon at the April Board of Trustees meeting to celebrate PBH's retail and supplier role models.
Using the promotional tools provided in the Retailer and Supplier toolkits is a good start toward achieving Role Model status, and the best place to begin is by adding the Fruits & Veggies—More Matters web button to the company website as a link to
For more information on becoming a Supplier Role Model you can view PBH's Supplier Role Model criteria, fill out this short questionnaire, and return it to PBH Senior Vice President Kristen Stevens .
For more information on becoming a Retail Role Model you can view PBH's Retail Role Model criteria or contact PBH West Coast Fund Development Director Jennifer Armen-Bolen or PBH East Coast Fund Development Director Renee Bullion.

Sponsorship Opportunities Still Available for 2010

Limited PBH sponsorship opportunities are still available for 2010, including: Consumer Columns; 2010's Gala at the Castle Dinner and Auction; PBH Direct!; the new Food Editors Luncheon; and others. Don't miss a single opportunity to put your marketing dollars to good use! For more information, contact PBH West Coast Fund Development Director Jennifer Armen-Bolen or PBH East Coast Fund Development Director Renee Bullion.

Recipes Needed!

Calling all growers, shippers, packers, commodity board members, nutritionists, and home cooks, PBH is in search of recipes to expand our collection! These recipes will be considered for use as featured recipes for a future Fruit or Veggie of the Month press release, added to our searchable recipe database on, and included in other marketing materials. Recipe suppliers will receive a credit line whenever their recipe is used.
Recipes will be evaluated to make sure they meet PBH products promotable criteria and may need to be slightly modified in some cases before use as a featured recipe. Only recipes with print-quality photos of the completed dish will be considered. There is no recipe limit; you may submit as many recipes as you like, the more the merrier! Please send recipes and photos to PBH Communications Specialist Jill LeBrasseur.

Website Survey: Why Do You Eat Fast Food?

Frequent visitors may have noticed that features a one-question poll on its homepage. In December, the website featured a poll question asking about the consumption of fast food.
The question specifically asked, “When I eat fast food it’s because …” and asked responders to select from the following responses: I’m pressed for time, I have a craving, To please my child, It's easy, or I never eat fast food. Out of 101 poll responders, 36 (35 percent) chose pressed for time, 23 (23 percent) said they have a craving, 21 (21 percent) said they never eat fast food, 19 (19 percent) eat fast food because it's easy, and 2 (2 percent) said they eat fast food to please their child.
New poll questions are uploaded about twice per month and PBH keeps track of the results. Feel free to participate in these polls and encourage others to respond to these fun questions, too. For more information about the surveys or their results, contact PBH Nutrition Website Development Manager Sandra Ely.

National Action Plan to be Updated

PBH and CDC co-chair the National Fruit & Vegetable Alliance (NFVA). Meetings are held monthly to revisit strategies outlined in the National Action Plan to Promote Health Through Increased Fruit & Vegetable Consumption. This year the group will review the National Action Plan with an eye toward updating this important document. For more information on the NFVA Steering Committee activities, contact PBH President, Elizabeth Pivonka.

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from Dec. 17, 2009 through Jan. 1, 2010. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH West Coast Fund Development Director Jennifer Armen-Bolen or PBH East Coast Fund Development Director Renee Bullion.

Donors Who Increased Their Annual Contribution:
Piggly Wiggly Alabama Distributing Company, Inc.

Returning Trustees ($10,000+ Annual Contribution):
Culver Specialty Brands
International Paper Company

Returning Donors:
Associated Wholesale Grocers, Inc.
Big Y Foods, Inc.
Crunch Pak, L.L.C.
Grupo PM S.A. de C.V.
Oneonta Trading Corporation


For more information, contact Kristen Stevens.

PBH Direct! Archive

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