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January 7, 2011

From the President: Become a Role Model in 2011
PBH Celebrates 20th Anniversary at 2011 Annual Meeting, Make Reservations Now!
2011 PBH Nutrition Education Catalog Now Available
Americas More Matters Pledge Passes 2,000 Pledge Mark
Use the Fruit & Veggie Happenings Page to Promote Events
PBH Seeks Retailer and Supplier Role Models
Cyndy Dennis Joins PBH as Development Manager
Website Poll: Holiday Eating

From the President: Become a Role Model in 2011

From PBH President and CEO Elizabeth Pivonka, Ph.D., R.D. 

Last year saw several milestones for PBH.  First lady Michelle Obama’s Let’s Move initiative, the new Shop Healthy! iPhone app, new radio PSAs, the debut of the America’s More Matters Pledge: Fruits & Veggies … Today and Every Day! online pledge campaign, the 2010 Gap Analysis and the 2010 State of the Plate Report, the new National Action Plan to Promote Health Through Increased Fruit and Vegetable Consumption and NAP Report Card, website enhancements, and a new address, just to name a few! 

Throughout 2010, PBH made great strides in getting the
Fruits & Veggies—More Matters message of eating more delicious, nutritious fruits and vegetables to consumers. In 2011, we will continue to reach out to Moms and other consumers in an effort to increase their consumption of fruits and vegetables with the message that eating more fruits and vegetables can provide better health, help control weight, and ease budget concerns. 

I encourage all of you to support the Fruits & Veggies—More Matters brand; more support, YOUR support, really does matter. See the story about becoming a Role Model below and challenge yourself and your company to attain Role Model or Champion status in 2011. With your help, we can keep the success of Fruits & Veggies—More Matters growing in 2011.

PBH Celebrates 20th Anniversary at 2011 Annual Meeting, Make Reservations Now!

PBH will celebrate its 20th anniversary at the Annual Meeting March 31 - April 2 at the beautiful bayside Monterey Plaza Hotel & Spa in Monterey, California. PBH encourages readers to take advantage of early registration which is now open to secure group room rates starting at $175 per night by calling (800) 334-3999, and mentioning the Group Code: PHF0411

Electronic registration has made it easy to register for all the Annual Meeting events, including the Gala on the Coast Dinner-Auction-Dance and PBH’s At the Pebble Golf Tournament, using one simple form! Take a look at the Annual Meeting Agenda Preview for more details on event timing. For more information about the upcoming Annual Meeting, contact PBH Executive Assistant Sharese Alston

In celebration of its 20th anniversary, PBH is offering special sponsorship packages for the 2011 Annual Meeting, the Gala at the Coast Dinner and Auction, and the new At the Pebble Golf Tournament. A limited number of these sponsorships are still available! For more information, contact PBH Development Director Renee Bullion.

2011 PBH Nutrition Education Catalog Now Available

The 2011 PBH Nutrition Education Catalog is packed full of new
Fruits & Veggies—More Matters® items designed to educate people about fruits and vegetables and motivate them to consume more. Several new products are available in this issue, like the Complete Diabetes Resource Kit that includes a managing Diabetes Brochure, a Healthy Eating Reference Card set, Daily Tracking Sheets, a Fruit & Veggie Produce Wheel, and a Reusable Green Bag. All of the Diabetes Resource Kit materials are also available separately, but cost less when bought together as a kit. 

Five new reference tools are also available. The Fruits & Veggies: Cooking and Storage Tips riveted reference card set offers 10 different ways to cook fruits and vegetables along with storage tips for all five forms. Health Benefits of Fruits & Veggies is a handy-sized riveted reference card set that lists the many health and wellness benefits of eating fruits and veggies. Why Fruits & Vegetables? is an informational sheet that answers that question and comes as a pad with 100 tear sheets for easy distribution. Fruits & Veggies: Get a Jump On Your Day is a tear sheet pad that describes the role fruits and vegetables play in meeting your body’s energy requirements to high school students. The last new reference tool, Be Bold With Fruits & Veggies, is another tear sheet that teaches middle school students how to take care of themselves and positively embrace change. 

Activity books newly available in Spanish include: The Quest for Color!, Mystery of the Color Clues!, and a new Farm to Fork Activity Book! The new Kid’s Fruit & Veggie Tracking Sheet is an easy-to-use tool that helps kids count how many fruits and vegetables they eat over the course of a day, a week, and a month. The Color Champions enliven every tear sheet on this 100-sheet pad. 

The 2011 Nutrition Education Catalog is filled with fun, affordable, age-appropriate activities, literature, and educational resources designed to support your efforts at increasing the consumption of fruits and vegetables by both children and adults. It also features inexpensive promotional giveaway and prize ideas that help keep
Fruits & Veggies—More Matters top of mind with recipients, and even has a special section of value-priced items available for $1.00 or less! 

Products in the 2011 PBH Nutrition Education Catalog can be used to create a customized Adopt-A-School package that fits any size school or budget. Adopt-A-School packages can be sent directly to the recipients, or to the donating company for a personal presentation media opportunity. They are a great way to generate goodwill in the community and show support for efforts to combat childhood obesity. For more information on the Adopt-A-School Program, contact PBH Catalog Sales Manager Don Schuler at

Don’t forget, PBH gift certificates make perfect prizes, incentives, or healthy gifts when you aren’t sure exactly what to buy. Over 82,000 health professionals, educators, and parents will receive this valuable resource by mail in the coming weeks. Browse the online version or sign up to be added to the catalog mailing list now at

Americas More Matters Pledge Passes 2,000 Pledge Mark

The America’s More Matters Pledge: Fruits & Veggies … Today and Every Day! online pledge campaign continues to promote the health of all Americans by encouraging them to promise to increase the amount of fruits and vegetables in their meals and snacks. The movement has now grown to over 2,000 pledges! PBH encourages readers to talk about the America’s More Matters Pledge in their own marketing efforts and to link to the pledge from their own websites.

Use the Fruit & Veggie Happenings Page to Promote Events

The Fruit & Veggie Happenings page allows those who upload scheduled events or classes to obtain wider visibility for and increase attendance at those events. This extra exposure helps to extend consumer marketing and education efforts. Consumers use this page to search for activities in their local community by typing in their zip code. 

Photos, PDFs and information about the same event or activity occurring at multiple locations can also be uploaded, making it very easy and convenient to populate this interactive tool. Visit the Fruit & Veggie Happenings page today to see how easy it is to add fruit and veggie news, events, and activities to this page.

PBH Seeks Retailer and Supplier Role Models

PBH is looking for retailers, growers, shippers, and processors to become role models for Fruits & Veggies—More Matters. The efforts of these donors will be identified and referenced in PBH's ongoing public relations activities via consumer and trade press releases and in our annual report. They will also be recognized at a special luncheon at PBH’s Annual Meeting celebrating Fruits & Veggies—More Matters role models. 

Using the promotional tools provided in the Retailer and Supplier toolkits is a good start toward achieving Role Model status, and the best place to begin is by adding the Fruits & Veggies—More Matters web button to the company website as a link to

For more information about becoming a Supplier Role Model:
  1. View our criteria for being a grower/shipper/processor role model
  2. Fill out a short questionnaire
  3. Return the questionnaire to PBH Database Associate Allison Kissel

For more information about becoming a Retail Role Model:
  1. View our retail role model criteria
  2. Contact PBH Development Director Renee Bullion

Cyndy Dennis Joins PBH as Development Manager

PBH is pleased to welcome Cyndy Dennis as PBH Development Manager. She is very familiar with PBH, having worked with the foundation as a contractor for the past 10 months. Cyndy can be reached via e-mail at

Website Poll: Holiday Eating

As you may know, we have an ongoing poll available on the
Fruits & Veggies—More Matters website that provides, not only an entertaining game for the visitors, but also a way to gather useful information about visitors and content for future updates. A recent poll asked about how many fruits and vegetables they were eating over the holidays. From this, PBH can determine what content might offer consumers the most compelling case to increase their consumption. 

The question specifically asked, “Get Enough Fruits & Veggies Over the Holidays?” and asked responders to select from the responses; No, Too Many Parties!, No, Always Shopping!, I Always Get Enough, No, Always Eating Out!, Don't Keep Up with It, or No, Another Reason. Out of 79 poll responders, 44 percent (35) said they always eat enough fruits and vegetables, 24 percent (19) said they don’t keep up with how many fruits and vegetables they eat, 15 percent (12) said they didn’t eat enough fruits and veggies because they were always eating out, 9 percent (7) said they didn’t eat enough for another reason, 4 percent (3) said they didn’t eat enough fruits and veggies because of all the parities, and 4 percent (3) said they didn’t eat enough because they spent so much time shopping. 

New poll questions will look to website visitors for information about their lifestyles and their current level of understanding of the importance of fruits and vegetables, driving new enhancements to the website. These polls have proved to be quite useful as they, along with many other forms of user feedback, have resulted in significant website additions and enhancements. For more information about the surveys or their results, contact PBH Nutrition Website Development Manager Sandra Ely.

PBH is pleased to recognize the following companies as leaders in the fruit and vegetable industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new donors who have contributed to the foundation from Dec. 10, 2010 through Jan. 4, 2011. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion.

New Board of Trustee Companies:
PepsiCo Foodservice

New Donors:
Fowler Bros. Inc.*
Kingdom Fresh Produce, Inc.*
Mucci International Marketing Inc.

Returning Trustees ($10,000+ Annual Contribution):
Alberto Culver-Specialty Brands
Campbell Soup Company
International Paper Company
Melissa's/World Variety Produce, Inc.

Returning Donors:
Caito Foods Service, Inc.
Cal-Ore Produce, Inc.
Crunch Pak, L.L.C.
Donelan's Supermarkets
Food Lion Stores, Inc.
Grupo Vegetables el Rey L.L.C.
Idaho-Eastern Oregon Onion Committee
Knouse Foods, Inc.
Tops Markets, L.L.C.
United Supermarkets, Ltd.
Weis Markets, Inc.

*Gave a donation in response to the More Matters Campaign outreach


For more information, contact Kristen Stevens.

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