5 A Day The Color Way Eat a rainbow for better health
To help move more fruits and vegetables onto America’s
plate, PBH launched 5 A Day The Color Way an innovative, multifaceted campaign
to promote healthier eating. This campaign teaches consumers the
science behind the benefits of eating a colorful variety of fruits and vegetables from each
of five color groups. The
groups
are blue/purple,
green, white, yellow/orange and red.
5 A Day The Color Way’s design and launch was
made possible by a special grant from California Department of Food and
Agriculture, Florida Department
of Agriculture and Consumer Services, and Arizona Department of Food and
Agriculture.
