PBH’s National Action Plan How to make the healthy choice the easy choice
If it takes a village to raise a child, it will take
a large, diverse community to raise America’s fruit and vegetable consumption
to recommended levels. Grocery chains, worksites, restaurants, food producers,
schools and the government can all play an important role. PBH’s National
Action Plan To Promote Health Through Increased Fruit and Vegetable Consumption offers a blueprint to help Americans eat a diet rich in a colorful
variety of fruits and vegetables. Find out how you can help build a healthier
America.
PBH's National Action Plan Summary
This National Action Plan proposes an integrated framework
of policy,† marketing and communication
strategies that all entities-large and small-that produce, provide, serve or
regulate food can use to help
Americans obtain, prepare and consume fruits and vegetables-and in so doing
achieve good health.
Produce for Better Health Foundation developed this plan with input from a
variety of food, nutrition,
marketing, communications and policy leaders and conducted a thorough assessment
of the scientific literature.
Over 75 strategies, organized in nine different settings have been identified
to more aggressively create
an environment where Americans can increase their fruit and vegetable consumption.
†“Policy” is broadly defined to include public- and
private-sector plans of action designed to facilitate increasing consumption
of fruits and vegetables in the United States. It is not limited to public
policy actions undertaken by the U.S. government.
For more information about PBH’s national action plan,
please contact PBH's Programs Department.
