Produce For Better Health Foundation

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Thu, Apr 27, 2017

Marketing Toolkits
Retail


Please use the following tools and information to make your Fruits & Veggies—More Matters® marketing as effective as possible. If you don't see what you need or require special assistance, please Contact Kristen Stevens.


RESEARCH STATISTICS

Fact Sheets for your website, presentations, newsletters, or press releases.


CONSUMER INFORMATION

General Information
Retailer Press Release


WHY ALL FORMS MATTER BROCHURE

Today's busy shoppers are looking for convenient, tasty food choices that provide good nutrition at a good price. This All Forms brochure is packed with consumer-friendly info on the benefits of eating all forms of fruits and vegetables.

See Why All Forms Matter Brochure [PDF]


RECENTLY ADDED!

Check out our In-store Radio Scripts and a Calendar of Events outlining key 'celebrations' and various ideas on how you can promote fruits and vegetables to consumers within your store.

In-Store Radio Scripts See ALL Scripts | See Topics
Calendar of Events PDF Version | MS Publisher Version


 

THEMED MARKETING TOOLKITS

 

 

The Power of the Pour: A Toolkit about 100% Juice 

The Power of the Pour: A Toolkit about 100% Juice
Experts agree that as a complement to whole fruit and vegetables, 100% juice can be a convenient, delicious and nutritious way to squeeze more fruit and vegetables into the day. Yet some myths persist about the role of 100% juice in a healthy diet. Here are some tools to help spread the facts!


See Toolkit | Download High Res


 

Grab N' Go
Join in the celebration as PBH recognizes Fruits & Veggies—More Matters month in September. The theme for 2015 is Grab N' Go - healthy fruits and veggies that is #GrabNGo, #FVMMMonth! Tools Available: Graphic (for print and electronic), Social Media Posts.


See Toolkit


Fuel Up Toolkits 

Fuel Up with Every Form
Help PBH celebrate Fruits & Veggies—More Matters month in September by promoting our Fuel Up with Every Form theme with your customers. Tools Available: Ad Slicks, Calendar, Memes, Signs, Social Media Posts.


See Toolkit


 

Freshen Up & Pin Up Challenge
Promote our Pinterest Freshen Up & Pin Up challenge with your customers. Tools Available: Graphic, Flyer, Dangler, Rail Strip, Sample Social Media Posts.


See Toolkit


 

All Forms Matter
Interested in promoting fresh, frozen, canned, dried, and 100 fruit and vegetable juice to your customers but need some help? This toolkit has everything you need!


See Toolkit


 

Half Your Plate Marketing Tools
Social Media . Web . News

We've created social media, website and newsletter marketing tools to help you promote USDA's MyPlate and the Half-Your-Plate concept, including our Facebook MyPlate Makeover Challenge!


See Half Your Plate Ideas & Tools
See 'Challenge' Web Button & Tools


 

More Matters Pledge Toolkit
The obesity epidemic in America is a national health crisis. As a community, we all need to do what we can to fight and win against this epidemic. The consumption of fruits and vegetables is critical to the fight against obesity. So join the fight by using the following free, customizable and downloadable elements of the Fruits & Veggies…Today and Every Day! Toolkit.

See Toolkit


 

Be Healthy, Be You Toolkit
These new tools provide helpful tips, recipes, and other information to help all of your customers be all they can be when it comes to their health. Each tool can be customized for your needs and are also downloadable, making your marketing efforts simple and easy.

See Toolkit


 

30 Ways in 30 Days Toolkit
These new ad tools from PBH offer your customers timely ideas on how to stretch their food dollars with fruits and vegetables. You're encouraged to use them in your September advertising – and beyond!

See Toolkit


Spanish Toolkit 

Spanish Toolkit
Check out our Spanish Toolkit with Consumer Columns, Ad Slicks, and Sign Templates! An English version of each downloadable is provided as well so it's easy to follow along in either language.

See Spanish Tools


 

Fruit and Vegetable of the Month Ad Tools
Check out these ad tools [Recipes, Consumer Columns, Ad Slicks] for commodities which correspond with the Fruit or Vegetable of the Month highlighted on FruitsAndVeggiesMoreMatters.org.

See Fruit Tools | See Vegetable Tools


 

Supermarket School Tour Kit
Let us help you conduct informational in-store school tours about fruits & veggies.

See Tour Kit


 

Worksite Wellness Programs
Ideas to incorporate Fruits & Veggies—More Matters® messaging, and more fruits and vegetables into your workplace.

Download Tips and Ideas


 

Take Your Kids to the Supermarket Promotion
A series of fun, educational in-store activities to help moms and dads introduce fruits and vegetables to their children. Add your logo, print and distribute!

See Activities, Resources & Tools



SEASONAL MARKETING TOOLKITS
Spring Marketing Tools: Fruits & Veggies—More Matters
 

Seasonal Tip and Recipe Card Drop-Ins, Magazine Ads and Radio Scripts to make your Fruits & Veggies-More Matters advertising easy.

 

 

SPRING Marketing Tools
SUMMER Marketing Tools
FALL Marketing Tools
WINTER Marketing Tools

  
 

GENERAL MARKETING TOOLKITS

FDA Nutrition Facts Posters

 

 

NEW! FDA Nutrition Facts Posters
These posters contain nutrition information for the 20 most frequently consumed raw fruits and vegetables. We encourage you to download the posters, then print and display them for your customers to see.

 

 

Fruits & Veggies—More Matters Print Advertising Materials: Graphics

Print Advertising Materials
Logos, item-specific nutrition copy, ad slicks and drop-ins to make your Fruits & Veggies—More Matters advertising easy.

   
Fruits & Veggies—More Matters: Radio Scripts
 Radio & Web
Radio scripts you can use for media buys or in-store use. Copy and graphics for your website.
 
   
Fruits & Veggies - More Matters POS Materials: Poster
 POS Materials
Signs, posters, brochures to help you communicate Fruits and Veggies—More Matters to your customers at the point of purchase!



If you would rather receive a CD containing all our marketing tools, please contact Kristen Stevens.

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