Produce For Better Health Foundation

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Produce for Better Health Foundation is hosting the annual Fruit and Vegetable Marketing Competition - Formula 5. The competition seeks out new and original proposals for a marketing plan to improve the consumption of fruits and vegetables in any form - fresh, frozen, canned, dried or 100% juice.


Finalists will work with mentors in the fruit and vegetable industry learning about fruit and vegetable marketing, new product development, the challenges of increasing consumption and the requirements of a written marketing proposal. The professor and team lead of the top 3 proposals will be invited to attend PBH's Annual Conference in April 2019, network with industry leaders, and compete for a $2,000 prize.


A letter of intent must be received by October 15th, 2018. Proposals must be submitted by December 15th, 2018.


Competition Guide  [Summarized]
Competition Guide [Full]
Letter of Intent