Produce For Better Health Foundation

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Mon, Jun 17, 2019

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Growers & Processors Toolkit

When surveyed, Seventy-six percent (76%) of Generation X Moms said they go to the internet for information about fruits and vegetables. It was the first choice as an information source for 46% of them.[1] Use the Fruits & Veggies—More Matters® initiative to reach them!


Our Website,, is an excellent online resource for you and it was launched to cater to the Gen X Mom audience, providing them with:

  • Fruit and Veggie Nutrition Facts
  • Recipes and Food Preparation Tips
  • Shopping Advice
  • Serving Ideas


Nutrition Facts Posters
These easy-to-use posters provide nutrition information for the most common fruits and vegetables and are available in four [4] sizes to fit your needs. Link to them from your website so they can be downloaded for many uses.

View and Download FDA Nutrition Facts Poster

Color Champions Web button
Place this web button on your website and link to our kids' website:!


Foodchamps Web ButtonDownload the Color Champions Web Button

Link Button for Your Website
Add a link to using our web button. It's free, easy to do, and it doesn't require a lot of space!

Fruits & Veggies—More Matters Web ButtonDownload the Fruits & Veggies—More Matters web button

Copy for Your Website
Share your concern about what Americans eat and help your customers understand that everyone benefits from eating MORE fruits and veggies with these talking points and graphics for your website.

Download web copy that conveys key messaging, Q&A, Tips and Recipes

Links for Your Website
Use these teasers on your website to link your staff to great healthy ideas for the entire family.

Looking for healthy ways to entertain your children?
[link to:]

Need healthy ideas for dinner tonight?
[link to:]

Tap into the wisdom of mothers nationwide for healthy ideas.
[link to:]

1PBH custom survey of 1000 GenX Moms conducted by OnSurvey, February 2008.