Produce For Better Health Foundation

Search form

Print This
Mon, Jun 17, 2019

Fruits & Veggies—More Matters Initiative

The Fruits & Veggies—More Matters® campaign focuses on improving the health of Americans through increased fruit and vegetable consumption. The support and involvement of growers, shippers, and processors is an important piece of this initiative, ensuring the message reaches all consumers. As part of this effort, Produce for Better Health Foundation (PBH) encourages suppliers to help spread the word that eating more fruits and vegetables really does matter!


Changing the way Americans eat can also have a positive impact on your business, as customers purchase more fruits and vegetables.  Spreading the word about Fruits & Veggies—More Matters is now easier than ever, with our new, convenient, and easy-to-use online resource, the PBH Supplier Toolkit.