Produce For Better Health Foundation

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Thu, Mar 30, 2017

Your Community Outreach
Growers, Shippers and Processors Toolkit


Community outreach provides a great opportunity to incorporate the Fruits & Veggies—More Matters® brand logo and messaging into your activities! Here are some marketing ideas and materials – designed especially for you - that can easily be tailored for use in your community.
Public Relations

Talking Points
View and Download PBH Talking Points


Online Resources and Links

FDA Website - Information on the 20 most popular fruits and vegetables.
PBH Fruit & Veggies State Coordinators - They can help with your community outreach activities.
USDA Database - Nutrient information for most fruits and vegetables.

Research Statistics - Fact Sheets for your website, presentations, newsletters, or press releases.
Generation X Fact Sheet - Parenting and shopping preferences of GenX Moms and Dads.
Consumption Fact Sheet - Research data on fruit and vegetable consumption for men, women, and children in the United States.
Core Messages Fact Sheet - The Fruits & Veggies—More Matters® brand revolves around five core messages that guide programs and activities to increase consumption of fruits and veggies for better health. Read More

Other Suggestions
  • Kids' Activity Sheets - Download these kids' activity sheets and hand them out at your next community event. Some can be customized with your logo. [.EPS files are high resolution for your graphics department to add your logo]

    What Does a Cup [Fruit] Look Like?
    What Does a Cup [Veggie] Look Like?
    All Forms Count [Add Your Logo]
    Eat Your Colors [Add Your Logo]
    Download PDF
    Download PDF
    Quick View PDF | Download .EPS File
    Quick View PDF | Download .EPS File
  • School Tours - Arrange tours and provide a small take-away gift that reminds participants of the importance of eating more fruits and veggies for healthy living, and send a press release to get the word out to your community
  • Take-Away Gifts - Visit our online catalog for some gift ideas.
  • Provide samples of your commodities to schools or health fairs and follow up by sending a press release about your event
  • Donate imperfect fruits or vegetables to shelters, soup kitchens, or food banks, and send out a press release about your donation

Tell Us What You Are Doing In Your Community!
Contact Kristen Stevensabout activities your company has sponsored, so we can acknowledge your success stories and add your ideas to our supplier toolkit.


Other Fruits & Veggies More Matters Links
Spread the Word
Your Website
Workplace
Packaging



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